ApproveThis manages your HotShp Integration approvals.

Two Platforms, One Powerful Connection

HotShp has become essential for businesses needing consistent social media output, while ApproveThis solves the approval bottlenecks that slow down content publication. When connected through Zapier, these platforms create an operational rhythm where content creation meets structured governance – without sacrificing speed or quality.

Consider this: Marketing teams waste an average of 3.7 days monthly chasing approvals according to recent workflow studies. The HotShp-ApproveThis integration eliminates this friction by automating request routing while maintaining crucial oversight. Legal teams gain audit trails, managers retain control thresholds, and external clients participate without software access barriers.

Why This Integration Changes the Game

Traditional social media approval processes create two major headaches: 1) Content creators lose momentum waiting for feedback, and 2) Approvers get bombarded with unstructured requests across multiple channels. The Zapier integration between HotShp and ApproveThis addresses both issues through intelligent automation.

When a HotShp user drafts a social post (whether product launch copy or a promotional tweet), Zapier automatically generates a corresponding approval request in ApproveThis. Approvers receive email notifications with direct approve/reject links – no login required for external stakeholders. Approved content auto-publishes per schedule; rejected items trigger immediate alerts with revision notes.

This closed-loop system benefits e-commerce brands managing high-volume social calendars, agencies coordinating with multiple clients, and regulated industries requiring compliance audits. A healthcare provider, for instance, could configure ApproveThis to automatically escalate posts containing medical claims to legal reviewers while letting marketing approve routine updates.

Real-World Use Cases Across Industries

E-Commerce Teams: Seasonal Campaign Coordination

Online retailers preparing for Black Friday can’t afford approval delays. By connecting HotShp and ApproveThis:

• Drafted posts in HotShp trigger multi-stage approvals (copywriter > legal > CMO)
• Auto-rejection rules flag posts missing discount disclaimers
• Real-time dashboards show which campaign assets are approval-pending

An outdoor gear company used this setup to reduce holiday campaign approval cycles from 72 hours to 8 hours – without a single compliance error.

Marketing Agencies: Client Feedback Loops

Agencies managing 10+ client accounts can’t use HotShp’s native commenting for stakeholder reviews. The integration allows:

• Client-specific approval chains in ApproveThis
• Brand guideline checks before client submission
• Automatic Slack alerts when clients approve/request changes

One digital agency reported 40% fewer revision rounds by using ApproveThis’ conditional logic to pre-flag posts deviating from client tone guidelines.

Enterprise Compliance: Regulated Industries

Financial institutions and healthcare organizations combine HotShp’s drafting tools with ApproveThis’ audit features:

All social posts route through compliance officers first. Approved content gets locked from editing in HotShp, with version histories stored in ApproveThis. If a post is later flagged, managers can instantly pull audit trails showing who approved specific wording.

Technical Setup Made Simple

Connecting HotShp and ApproveThis via Zapier requires no coding – just strategic planning. Follow these steps:

1. Map Your Approval Process: Identify who needs to review social posts under different conditions (dollar mentions, medical terms, etc.)
2. Create Zapier Connection: Log into Zapier, select HotShp as trigger app, ApproveThis as action app
3. Configure Triggers: Set “New Social Post in HotShp” as trigger event
4. Build Approval Logic: In ApproveThis, set rules like:
   - Posts with “% off” require CMO approval
   - Medical device mentions escalate to legal
   - Standard posts auto-approve after 12 hours if no response
5. Test Workflow: Send test posts through HotShp to validate routing

Most teams complete setup in under 45 minutes. ApproveThis’ template library includes pre-built workflows for common HotShp scenarios like product launch approvals or crisis response posts.

Cross-Functional Benefits

Marketing Teams

Accelerate content velocity while maintaining brand consistency. Features like ApproveThis’ calculated fields automatically check post length against platform limits before sending for approval.

Legal/Compliance

Implement guardrails without becoming bottlenecks. Vacation delegation ensures substitute reviewers are assigned when primary contacts are OOO – critical for global teams.

External Collaborators

Clients or franchise partners approve posts via email without HotShp logins. ApproveThis tracks their decisions alongside internal reviews for full auditability.

Beyond Basic Approvals

While most teams start with simple post-review workflows, advanced users leverage:

Approval Thresholds: Auto-approve social posts under $100 discounts but require CFO sign-off above that amount.

Dynamic Routing: Posts tagged #NewProduct route to R&D team first for technical accuracy checks.

Version Control: If a HotShp post is edited after approval, ApproveThis automatically creates a new review task.

Getting Started

Businesses using HotShp for social content creation often realize they need structured approvals when:

- Team members publish without final sign-off
- Compliance audits reveal unapproved posts
- Clients complain about off-brand content

ApproveThis complements HotShp’s strengths by adding governance without bureaucracy. The Zapier integration ensures teams maintain publishing velocity while minimizing risks.

Ready to transform your social media workflow? Register for ApproveThis or schedule a personalized demo to see how approval automation integrates with your HotShp processes.