ApproveThis manages your CraftDraft Integration approvals.

Why Approval Automation Matters for Content Teams

Modern content teams face a constant pressure cooker: create engaging posts fast enough to ride trends, but slow enough to avoid brand-damaging mistakes. CraftDraft excels at the creation side – helping teams draft posts, manage calendars, and collaborate on copy. ApproveThis dominates the governance side – ensuring the right people sign off on content before it goes live. Together, they create a closed-loop system where content moves from draft to approved without manual handoffs or chaotic email threads.

How It Works: Approval Automation Without the Headaches

When connected via Zapier, CraftDraft becomes the ignition switch for your approval workflows. Every new Facebook post (or other social content) triggers an approval request in ApproveThis. Legal gets compliance review, marketing leads check brand voice, and local managers confirm regional relevance – all through automated workflows. Once approved, CraftDraft can automatically schedule the post, creating a hands-off process from draft to publication.

Real-World Impact Across Industries

A national restaurant chain uses this integration to handle franchise post approvals. Each location drafts promotions in CraftDraft, which auto-triggers approvals through ApproveThis. Corporate marketing ensures brand compliance, while local managers confirm event dates. Without this system, their 200+ locations would email spreadsheets back and forth – a compliance nightmare.

Key Benefits You Can't Replicate Manually

For Marketing Teams: Cut approval cycle times by 60-80% by eliminating "Where are we on this?" status meetings. Automatic reminders nudge slow approvers without you playing bad cop.

For Legal/Compliance: Enforce mandatory reviews for regulated industries (healthcare, finance) through required approval steps. All decisions are logged with timestamps for audits.

For Franchises/Regional Teams: Maintain brand consistency while allowing local customization. Set approval rules so national campaigns can't be altered, but local events get fast-tracked.

Setting Up Your Integration in 15 Minutes

1. Connect via Zapier: Create a Zap linking CraftDraft's "New Facebook Post" trigger to ApproveThis' "Create Request" action.
2. Map Critical Data: Pull the post copy, scheduled time, and any compliance flags from CraftDraft into the approval request.
3. Set Approval Rules: In ApproveThis, define who approves based on content type (ex: legal must review all posts mentioning "limited-time offer").

Pro Tip: Use Calculated Fields for Auto-Escalation

If a CraftDraft post contains high-risk keywords (e.g., "free," "guarantee"), ApproveThis can automatically add legal team approvers using regex checks. No manual tagging required.

Why This Beats Shared Logins or Email Approvals

Most teams use one of two broken systems: shared social media logins (security risk) or email approval chains (where requests get buried). This integration solves both:

• No License Hassle: Approvers only need ApproveThis access – no extra CraftDraft seats required. Perfect for external agencies or executives who just need to approve.
• Full Audit Trail: Every approval/rejection is logged with user, timestamp, and comments. Crucial for regulated industries and post-campaign analysis.

Advanced Use Cases Beyond Basic Approvals

Version Control: If an approver rejects a post, comments flow back to CraftDraft. The editor makes changes, and the updated version re-triggers approval – no accidental publishing of old drafts.

Budget Approvals: For paid social campaigns, connect CraftDraft's budget field to ApproveThis' thresholds. Posts over $5k auto-route to the CFO; under $500 get instant manager approval.

Multi-Lingual Workflows: Global teams can set location-based approval chains. A post drafted in Mexico City routes to local compliance first, then regional HQ in Miami.

When to Consider Custom Workflows

While the Facebook post example works for most, some teams need tailored setups:

Agencies: Client-specific approval chains. ApproveThis can route DraftCraft posts to different client contacts based on tags in the post itself.

Enterprise: Multi-department sign-offs. A single product launch post might need legal (compliance), PR (messaging), and product team (accuracy) approvals in sequence.

Pitfalls to Avoid During Setup

Don't: Use vague approval criteria like "All posts need marketing approval." Be specific: "Posts with discount codes need CMO approval" or "UGC content requires legal review."

Do: Set vacation rules in ApproveThis. If your CMO is out, approvals auto-reassign – no stalled campaigns.

How This Fits Into Your Existing Stack

This isn't a rip-and-replace integration. It layers governance onto your current process:

1. Writers keep using CraftDraft's interface they know
2. Approvers work in ApproveThis (or email) without learning new tools
3. Approved posts flow back to CraftDraft for automatic scheduling

The Hidden ROI: Regain Creative Time

Most content teams spend 30% of their week chasing approvals. Automating this via ApproveThis and CraftDraft gives back 10+ hours/month – enough to draft 20 extra posts or refine your video strategy.

Getting Started: Next Steps

1. Register for ApproveThis (free trial available)
2. Connect your CraftDraft account via Zapier
3. Clone our pre-built template for social media approvals

For complex needs (multi-region, high-compliance), schedule a demo to design custom workflows with our experts.