ApproveThis manages your Blanket Integration approvals.

Why Approval Automation Matters Now

In today's fast-paced sales environment, waiting 48 hours to qualify a lead can mean losing deals to competitors. Blanket helps teams generate high-quality leads through targeted outreach campaigns, but manual approval processes often create bottlenecks. ApproveThis removes friction by automating decision-making workflows - especially when handling "BQLs" (Business Qualified Leads) that require budget sign-off or legal review before progressing.

How Blanket and ApproveThis Complement Each Other

Blanket excels at capturing intent data through multi-channel campaigns and identifying ready-to-buy accounts. ApproveThis adds critical governance without slowing down momentum. When a sales rep identifies a BQL through Blanket's analytics, ApproveThis automatically routes it to the right stakeholders. Finance approves budgets, legal reviews contract terms, and sales leadership prioritizes resources - all before the prospect loses interest.

Real-World Use Cases Across Industries

Enterprise SaaS Companies: A cybersecurity firm uses Blanket to track prospects downloading compliance whitepapers. When a hospital IT director spends 15+ minutes on pricing pages, ApproveThis triggers a CISO review for HIPAA compliance requirements before sales engagement.

Marketing Agencies: An ad agency's Blanket dashboard flags a retail client's 40% email open rate during holiday campaign testing. ApproveThis routes budget increase requests to both the client's procurement team and internal media buyers simultaneously, cutting approval time from 5 days to 8 hours.

Key Integration Benefits

Accelerated Deal Velocity: Sales teams using both platforms close deals 22% faster by eliminating manual follow-ups with approvers. Real-time status tracking in ApproveThis prevents deals from stalling in legal or finance review.

Cross-Team Alignment: Marketing qualifies leads in Blanket, sales owns account mapping, and finance controls budgets - all connected through automated approval chains. Approvers get context-rich requests with embedded Blanket data like engagement scores and content interaction history.

Implementation Made Simple

Connecting Blanket and ApproveThis takes under 15 minutes using Zapier:

1. Create Zapier trigger: "New BQL Created" in Blanket
2. Add action: "Create Request" in ApproveThis
3. Map Blanket fields (Company Size, Intent Score) to ApproveThis template
4. Set approval rules (e.g., >$50k deals require CFO review)

Pro Tip: Use ApproveThis' Calculated Fields to auto-flag high-priority leads - like combining Blanket's engagement score with deal size for instant executive escalation.

Department-Specific Advantages

Sales Teams

Reduce account executive admin time by 14 hours/month through auto-generated approval requests. When a Blanket lead reaches 80+ BQL score, ApproveThis simultaneously notifies sales ops to provision demo environments while legal preps NDAs.

Marketing Operations

Prove campaign ROI faster by tying approved deals directly to original lead sources in Blanket. Use ApproveThis Approval Thresholds to auto-approve repeat purchases from existing clients identified through account-based marketing plays.

Finance & Legal

Maintain control without being a bottleneck. Legal teams set Approval Groups in ApproveThis to parallel-review contract terms while finance verifies budgets. All without needing Blanket licenses - approvers receive email decisions with embedded context.

Advanced Configuration Tips

Combine ApproveThis' Vacation Delegation with Blanket's SLA alerts to prevent deal delays during holiday periods. If a legal approver is OOO, requests automatically reroute to designated backup while updating Blanket's lead status in real-time.

For enterprise use cases, layer in Conditional Logic:

"If Blanket lead score >75 AND industry=Healthcare, require CISO approval AND attach HIPAA compliance checklist"

Getting Started

Start with a 30-day free trial of ApproveThis (no credit card needed) and connect to your existing Blanket instance via Zapier. For complex workflows, request a personalized demo showing how Fortune 500 companies configure multi-tiered approvals for global campaigns.

Final Recommendation

Don't let manual approvals undermine your Blanket investment. ApproveThis adds necessary governance controls while maintaining sales velocity - particularly valuable for organizations scaling account-based marketing initiatives or handling regulated industries like healthcare and finance.

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