
ApproveThis manages your Startup Beach Integration approvals.
April 17, 2025
Integration Category: Event Management
Why Approval Automation Matters for Events
Let's cut through the corporate speak: planning events sucks when you're stuck chasing down approvals. Marketing needs budget sign-off. Operations requires vendor contracts reviewed. Legal wants every speaker agreement triple-checked. Meanwhile, your event registration numbers are changing by the minute through platforms like Startup Beach.
This is where ApproveThis becomes your event team's secret weapon. When connected to Startup Beach via Zapier, you automate the gatekeeping without losing control. Budget approvals trigger when registration tiers hit specific numbers. VIP guest list changes get reviewed by security teams automatically. Sponsor contracts route to legal before the sales team even finishes their coffee.
How It Works (Without the Tech Jargon)
Here's the simple truth: Startup Beach manages your event data. ApproveThis manages your people's decisions. Zapier just passes the baton between them. No coding required.
When someone registers for your conference or updates their ticket type in Startup Beach:
- Zapier detects the change instantly
- ApproveThis creates a tailored approval request
Approvers get an email (or Slack notification) with all necessary context. They click approve/reject. The result syncs back to Startup Beach automatically if needed. No spreadsheets. No "Did you see my email?" follow-ups.
Real-World Use Cases That Actually Matter
1. VIP Access Control for Security Teams
Scenario: A last-minute executive registers for your high-profile summit through Startup Beach. Their registration triggers:
- Automatic background check approval workflow
- Security team review via ApproveThis
- Real-time badge access updates
Without integration: Security gets a CSV export at 5 PM for an event starting at 7 AM next day. With automation: They approve/deny in real time from their phones.
2. Dynamic Budget Approvals for Finance Teams
Startup Beach tracks registrations → ApproveThis calculates:
• Catering costs per attendee
• Swag bag expenses
• Venue capacity thresholds
Example: When registrations cross 500 attendees, ApproveThis automatically escalates to the CFO for additional budget sign-off using calculated fields. Finance isn't bombarded with small requests - they only see what matters.
3. Sponsor Contract Workflows for Legal Teams
New sponsor signs up via Startup Beach → ApproveThis:
1. Routes contract to legal
2. Simultaneously notifies marketing for asset collection
3. Updates sponsor portal upon approval
Key benefit: Legal doesn't need access to Startup Beach. They review contracts in ApproveThis with all context attached. No missed deadlines because someone forgot to check the events platform.
Department-Specific Wins
Event Planning Teams
Your people are coordinating venues, not chasing approvals. When a venue change happens in Startup Beach:
- Auto-triggers insurance review
- Simultaneously notifies AV teams
- Updates catering orders upon approval
Approval groups ensure the right people sign off in order: Operations → Legal → Finance. No more "Who needs to approve this?" back-and-forth.
Finance Departments
ApproveThis' calculated fields automatically:
• Convert attendee numbers to budget impact
• Apply discount approvals based on registration volume
• Flag high-risk vendor payments
Threshold approvals mean junior staff can handle routine requests. Exceptions escalate automatically. Auditors get crystal-clear paper trails.
Security & Compliance
Guest list changes in Startup Beach trigger:
- Immediate access approval workflows
- Background check requirements
- Chain-of-approval documentation
Sequential approvals ensure physical security signs off before IT grants system access. All without manual data entry.
Setup That Actually Takes 10 Minutes
Not 45. Not "an hour if you move fast." Here's the real process:
1. Connect Zapier: Login to Zapier → Search "Startup Beach" and "ApproveThis"
2. Choose Trigger: "Event Guest Updated" in Startup Beach
3. Set Action: "Create Request" in ApproveThis
4. Map Fields: Attach attendee data to approval requests
5. Test: Update a test registration in Startup Beach
Pro tip: Use ApproveThis' conditional logic to route different request types. VIP registrations go to security. Sponsor changes route to legal. Volunteer updates go to operations.
Why This Isn't Just Another Integration
ApproveThis adds three things most approval tools miss for event teams:
1. Email approvals that don't suck: Approvers can reject requests or ask questions directly from their inbox. No app login required. Critical when working with external partners or execs who won't learn new software.
2. Vacation coverage that actually works: When your event manager is onsite dealing with a AV crisis, approvals auto-reassign to their deputy. No dropped requests.
3. Real-time dashboards with teeth: See which approvals are bottlenecking. Not just "pending" - drill into why. Is legal taking 3 days on contracts? Now you have data to fix it.
The Bottom Line for Busy Teams
If your events involve more than 20 approvals (spoiler: they do), continuing with manual processes isn't "being careful." It's risking:
• Last-minute vendor payments costing 15% premiums
• Security gaps from rushed access approvals
• Missed sponsorship deals stuck in legal review
ApproveThis + Startup Beach via Zapier fixes this by making approvals:
- Faster: Reduce decision time from days to hours
- Cheaper: No per-approver licensing fees
- Audit-proof: Full-chain documentation automatically
Ready to Stop Being an Approval Secretary?
We both know your team's time is better spent on actual event planning vs. approval paperwork. Here's how to start:
1. Create your free ApproveThis account
2. Connect to Startup Beach in Zapier (takes 10 minutes)
3. Set up your first workflow (we have pre-built templates)
Or schedule a 15-minute demo to see how other event teams cut approval delays by 80%.
Final note: ApproveThis doesn't require approvers to have Startup Beach logins. Keep external vendors, clients, and execs out of your systems while still getting timely decisions.
Integrate with Startup Beach Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Startup Beach
Suggested workflows (and their Zapier components) for Startup Beach
Create approval requests for updated event guests
When an event guest updates their registration on Startup Beach, this automation creates a new approval request in ApproveThis to streamline approval workflows. *Note: Verify that your approval criteria are configured correctly in ApproveThis.*
Zapier Components

Trigger
Event Guest Updated
Triggers when a guest registers for your event, joins the event or updates their registration.
Action
Create Request
Creates a new request, probably with input from previous steps.
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