ApproveThis manages your Hulk Advanced Wishlist Integration approvals.

Why Bother Connecting These Two?

Let’s cut to the chase: Hulk Advanced Wishlist tells you what customers want. ApproveThis tells your team what to do about it. Together, they turn wishlist daydreams into actual decisions without the endless Slack threads.

Hulk’s great at tracking which products people save for later. But here’s where it gets stuck: knowing someone wants that $2,000 espresso machine doesn’t mean your team knows whether to restock it, put it on sale, or email the customer a discount. That’s where ApproveThis comes in – it’s the bridge between “someone’s interested” and “we’re taking action.”

What Each Tool Brings to the Table

Hulk Advanced Wishlist’s Superpower

It’s a Shopify app that goes beyond basic wishlists. You see not just what people save, but patterns – like 50 customers suddenly wishing for patio furniture in January (maybe they know something about summer trends you don’t).

ApproveThis’s Muscle

Takes those insights and forces decisions. No more:

• Marketing waiting days to approve a wishlist-based promo
• Inventory managers missing signals to reorder
• Customer service ignoring when high-value items get removed from lists

The Real Magic: Automated Decisions Based on Real Behavior

Most approval tools wait for someone to ask for something. This combo acts when customers show you something. Example: A luxury retailer sees 12 wishlists add a slow-moving handbag. Zapier triggers an ApproveThis request to approve a limited-time discount. The kicker? Approvers get all the context (how many added it, customer value scores) in the approval request itself.

Who Cares? These Teams Do:

Inventory Teams: Wishlist spikes auto-trigger restock approval requests with built-in calculations (like “if 50+ adds in 24hrs, flag for urgent review”).

Marketing: Approve flash sales in 2 clicks when trending items hit thresholds, with automatic reminders if the CMO doesn’t respond by noon.

Customer Success: Get alerts when loyal customers remove items – maybe they found it cheaper elsewhere, and you want to approve a price match.

Three Ways This Combo Beats Manual Processes

1. Killing “Should We Do Something About This?” Meetings

That product manager who keeps forwarding wishlist reports? Connect Hulk to ApproveThis, and every significant wishlist change automatically routes to the right approver. Even better: ApproveThis lets you set rules like “Only bug me if a product gets 25+ wishlist adds and is under 10 units in stock.”

2. Closing the Loop on Customer Signals

Customer moves a wishlist item to cart? That’s gold. Maybe approve a coupon to ensure they checkout. But manually monitoring this is impossible at scale. The integration? It can trigger an approval for a personalized discount the second that item hits the cart.

3. Fixing External Approvals Without the Headache

Got a vendor who needs to approve restocking their product based on wishlist demand? With ApproveThis, they can approve via email without needing access to Hulk (or your Shopify backend). No more “I can’t log in” excuses.

Real-World Use Cases (No Fluff)

Use Case 1: When Hot Products Go Cold

A kitchenware company using Hulk noticed products getting removed from wishlists after price increases. They set up ApproveThis to trigger when removals happen on items with recent price jumps. Now, the CX lead gets approval requests to send “We miss you” discounts only if:

• Item was on wishlist for 30+ days
• Customer has spent $500+ lifetime
• Price increased in last 14 days

Result: 22% recovery rate on what would’ve been lost sales.

Use Case 2: The VIP Treatment

High-end apparel brand tracks when top-tier customers (identified via Hulk’s integration with their CRM) add items to wishlists. ApproveThis automatically routes these to personal shoppers for approval to:

- Reserve the item
- Schedule a virtual styling session
- Waive shipping fees

Because approvals happen in ApproveThis, shoppers don’t need CRM access – just email approvals with all the customer context attached.

Use Case 3: Stopping Inventory Blunders

Furniture retailer uses Hulk’s wishlist data to predict demand. When a product is wishlisted by 50+ users in a week, ApproveThis:

1. Checks current stock levels via Zapier
2. Calculates lead time from supplier
3. Sends procurement team an approval with all data
4. Auto-approves orders under $5k if no response in 24hrs

This cut stockouts by 37% last quarter.

Setting This Up Without Losing Your Mind

You’ll need:
- Hulk Advanced Wishlist installed on Shopify
- An ApproveThis account
- Zapier (free plan works for starters)

Step-by-Step (Without the Boring Parts)

1. In Zapier, choose Hulk’s “Added to Wishlist” trigger.
2. Filter for your criteria (example: “Only if added by customers tagged ‘VIP’”).
3. Connect to ApproveThis’s “Create Request” action.
4. Map Hulk’s data (product, customer, etc.) to ApproveThis’s fields.
5. Set approval rules – like requiring CFO sign-off for discounts over 20%.

Pro tip: Use ApproveThis’s calculated fields to auto-flag high-priority requests. Like adding (Number of Wishlist Adds) x (Item Price) to surface high-value opportunities.

Why This Isn’t Just Another Integration

Most approval tools make you build workflows from scratch. This combo works because:

Approvers stay in their lane: Your supplier doesn’t need to learn Hulk. Your CMO doesn’t care about Shopify logs. ApproveThis gives each person just the data they need, in the format they’ll actually use (email, Slack, etc.).

Decisions get context: Instead of “Should we discount Product X?”, approvers see “Discount Product X? 73 wishlist adds this week, current stock: 12, average time to purchase after discount: 2.1 days.”

Escalations actually work: Ever had an approval request die because someone was OOO? ApproveThis’s vacation delegation auto-reassigns approvals. No more “Sorry, I was at the dentist” excuses.

The Quietly Powerful Features You’ll Abuse

Beyond the basics, these matter:

Approval thresholds: Auto-approve restock requests under $1k if the product has 50+ wishlist adds. Save human brainpower for the big decisions.

Consensus vs. sequential approvals: Need 3/5 marketing leads to say yes? Or require finance then CEO? Configure it once, then let Zapier handle the routing.

Real-time dashboards: Ever had a VP ask “How many approvals are stuck waiting on legal?” Now you can just send a link.

Who Should Steal This Setup?

Mid-sized eCommerce teams: You’re big enough that not everyone can huddle around a dashboard, but small enough that manual approvals eat your day.

Companies with external partners: Let vendors approve rush orders triggered by wishlist spikes without giving them full system access.

Industries where timing kills deals: Think custom orders (wedding dresses, engraved goods) where waiting 2 days to approve a design change = lost customer.

Common Objections (And Why They’re Weak)

“We already track wishlists in Google Sheets.”
Cool. Now imagine that sheet automatically pestering your boss for approvals until they respond.

“Our approval process is too complex.”
ApproveThis handles multi-step, conditional, and role-based approvals. If you can whiteboard it, you can automate it.

“We don’t want to pay for more user licenses.”
Remember: Approvers don’t need ApproveThis licenses. Send approvals to anyone’s email – clients, contractors, that one exec who only uses their phone.

How to Not Screw This Up

Do:
- Start with one high-impact workflow (like restock approvals)
- Use calculated fields to auto-prioritize requests
- Set escalation rules early (“If no response in 12hrs, notify manager”)

Don’t:
- Try to automate every approval day one
- Forget to sync Hulk’s customer segments with ApproveThis’s routing rules
- Leave vacation delegates unassigned

Bottom Line

Hulk Advanced Wishlist shows you what customers want. ApproveThis makes sure your team acts on it before the moment passes. Together, they’re the difference between “We noticed that trend too late” and “We capitalized on it first.”

Ready to stop letting wishlist data go to waste? Get started with ApproveThis or book a demo to see how it works with Hulk. No need to invite your whole team – approvals can start simple and scale as you do.