ApproveThis manages your Vouch Integration approvals.

Two Platforms, One Competitive Edge

Vouch has become essential for companies aiming to build authentic employer brands through video storytelling. But creating impactful content requires more than just production tools—it demands structured oversight. ApproveThis completes the picture by adding governance to Vouch's creative capabilities. Together, they turn fragmented approval processes into strategic advantages.

Where Vouch excels at capturing workplace culture through video, ApproveThis ensures every piece of content aligns with organizational goals before publication. This integration isn't about replacing human judgment—it's about eliminating bottlenecks so teams can focus on what matters: creating compelling stories that attract top talent.

Why This Integration Changes the Game

Marketing and HR teams waste hours chasing approvals across email threads and Slack channels. The ApproveThis-Vouch integration via Zapier solves three critical challenges:

• Speed: Reduce approval cycles from days to hours with automated routing
• Compliance: Maintain audit trails for every video approval decision

A healthcare recruiter used this integration to cut video approval times by 70%, enabling them to respond to candidate FAQs within one business day. Their talent acquisition team now publishes authentic nurse testimonial videos 3x faster than competitors.

Real-World Workflows for Modern Teams

Use Case 1: Instant Governance for New Videos

When your Vouch account detects new video content—whether a CEO message or employee testimonial—ApproveThis automatically initiates approval workflows. Legal teams review compliance disclosures, while HR validates cultural alignment. A financial services firm uses calculated fields to auto-flag videos mentioning unapproved product features, routing them directly to compliance officers.

Use Case 2: From Approval to Action

Once ApproveThis confirms final sign-off, Vouch automatically publishes videos to career sites or shares them with agencies. A retail chain triggers video exports upon approval, syncing finalized content with their LinkedIn recruitment campaigns through additional Zapier connections.

Use Case 3: Cross-Team Collaboration Without Licensing Headaches

ApproveThis enables external agencies and legal counsel to approve Vouch content without needing access to your Vouch environment. Approval groups ensure marketing leads, HR partners, and compliance officers review videos in sequence, with vacation delegation preventing delays during holidays.

Technical Setup Made Simple

Connecting Vouch and ApproveThis takes under 15 minutes:

1. Create Zapier accounts for both platforms
2. Choose your trigger event (e.g., "New Video" in Vouch)

Set approval thresholds to auto-approve routine updates under $500 while flagging high-budget productions for executive review. Enable email approvals so stakeholders can sign off directly from their inbox—no app login required.

Department-Specific Benefits

HR Teams: Culture Guardians

People operations leaders use approval groups to ensure diversity in video storytelling. When a new employee testimonial arrives in Vouch, it routes sequentially to hiring managers, DEI specialists, and the CHRO. Real-time dashboards show pending reviews, with automated reminders reducing follow-up emails by 40%.

Marketing: Brand Consistency at Scale

Content teams configure conditional logic to route employer branding videos based on topic. Engineering team stories go to technical directors for accuracy checks, while community service highlights require nonprofit partner approval. All while maintaining a unified brand voice through centralized feedback.

Legal/Compliance: Risk Mitigation

Regulatory teams set up parallel approvals for any video mentioning product roadmaps or financial metrics. Custom fields in ApproveThis capture required disclosures, creating audit-ready records. One SaaS company avoided FTC fines by catching unapproved performance claims in 12 videos pre-launch.

Beyond Basic Approvals

While many teams start with simple content reviews, advanced users leverage:

• Version Control: Link Vouch video iterations to approval history
• Budget Oversight: Sync production costs from Vouch metadata to trigger financial approvals

A manufacturing company combines calculated fields with approval thresholds to auto-approve video updates under $1k while requiring CFO sign-off for agency-produced content exceeding $5k.

Why This Pairing Works

Vouch captures your culture; ApproveThis protects it. The integration creates a closed-loop system where creative freedom meets organizational governance. Unlike generic approval tools, this combination speaks directly to employer branding needs—ensuring every video strengthens rather than risks your reputation.

Getting Started

Ready to transform how you govern employer branding content? Start your ApproveThis trial or explore Vouch's video capabilities. For customized workflow advice, book a integration demo with our employer branding specialists.