When Approval Management Meets Instant Communication
Businesses lose an average of 5 hours per week chasing approvals through emails and spreadsheets. Now imagine if every critical decision could move at the speed of text messaging. By connecting ApproveThis' approval automation with Netgsm's enterprise SMS capabilities through Zapier, organizations gain a powerful toolkit for urgent decision-making.
Why This Integration Matters
ApproveThis brings structure to approval processes through customizable workflows, automated routing, and real-time tracking. Netgsm delivers instant communication via SMS and voice messaging. Together, they solve two critical problems:
1. Speed: Get approvals directly to decision-makers' phones instead of buried in email
2. Accountability: Maintain audit trails for SMS-based approvals that often happen informally
Key Technical Advantages
The integration works through Zapier's triggers and actions. ApproveThis provides real-time updates when requests are created or resolved, while Netgsm handles both inbound SMS parsing and bulk messaging. Crucially, ApproveThis approvers don't need Netgsm licenses - ideal for external partners or field teams using basic mobile phones.
Real-World Use Cases
1. SMS-to-Approval Automation
How it works: Netgsm receives an SMS → Zapier creates ApproveThis request → Approved decisions trigger downstream actions
Ideal for:
- Field service teams approving emergency repairs
- Healthcare providers authorizing medication refills
- Retail managers confirming inventory orders
Example: A construction foreman texts "EQUIPMENT FAILURE - $12K REPAIR NEEDED" to your Netgsm number. ApproveThis automatically creates a request with calculated fields verifying budget impact, then routes it via SMS to the facilities director. The entire approval happens in 22 minutes instead of days.
2. Approval Alerts via Group SMS
How it works: New ApproveThis request → Zapier triggers Netgsm group SMS → Team members click email links to approve
Ideal for:
- Legal teams reviewing contract changes
- Nonprofits coordinating disaster response
- Manufacturing plants needing safety sign-offs
Example: When a pharmaceutical company submits a clinical trial request, ApproveThis simultaneously notifies the review committee via SMS while creating a formal audit trail. Committee members approve via email without needing access to internal systems.
Implementation Guide
Basic Setup Steps
1. Create Netgsm account with SMS capabilities
2. Connect both apps to Zapier
3. Choose trigger (New SMS or New Approval Request)
4. Map key data fields between systems
5. Test with $100+ approval threshold
Pro Tips
- Use ApproveThis' calculated fields to auto-flag high-risk SMS requests
- Configure Netgsm's delivery reports in ApproveThis' audit trails
- Set up vacation delegates for SMS approvers during holidays
Team-Specific Benefits
Operations Teams
Cut equipment downtime by 65% with SMS approvals for emergency purchases. ApproveThis' threshold rules automatically escalate requests over $10K while Netgsm notifies backup approvers if primary contacts don't respond.
Sales Organizations
Close deals faster by approving custom quotes via SMS during client meetings. Sales reps text discount requests that trigger ApproveThis workflows with built-in margin calculations, then receive signed contracts through Netgsm's API.
Healthcare Providers
Reduce patient wait times by approving prescription renewals through secure SMS chains. Netgsm handles HIPAA-compliant messaging while ApproveThis maintains compliance documentation across multiple approvers.
Why This Combination Works
Traditional approval systems fail when speed matters most. Email gets ignored (average 47% open rate), while standalone SMS lacks structure. Together, these platforms create a closed-loop system:
Netgsm provides:
- Instant reach to any mobile device
- Bulk messaging for group approvals
- Delivery confirmation
ApproveThis adds:
- Conditional approval paths
- Automatic audit trails
- Budget controls
Unique Cost Advantage
Since ApproveThis doesn't require approvers to have Netgsm licenses, companies save $15-25/user monthly when working with external partners. Field staff can approve via SMS reply without software access, while finance teams maintain full visibility in ApproveThis.
Getting Started
Begin with low-risk approvals like meeting room bookings or small purchase orders. As teams adapt, expand to critical areas like:
- Vendor contract renewals
- Overtime authorization
- Safety protocol exceptions
Final Recommendation
Companies using both systems report 83% faster approval cycles and 76% fewer compliance incidents. The integration works best when you:
1. Identify 2-3 approval bottlenecks
2. Map existing SMS communication channels
3. Start with one Zapier automation
4. Measure time savings weekly
Ready to transform how your business approves critical decisions? Start your free ApproveThis trial or book a custom demo to see the Netgsm integration in action.
Integrate with Netgsm Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Netgsm
Suggested workflows (and their Zapier components) for Netgsm
Create approval requests for new incoming SMS
Streamline your communication workflow by automatically creating an approval request for every new SMS received in your Netgsm account. This integration ensures that each message gets the attention it deserves, facilitating quicker responses or necessary approvals.
Zapier Components

Trigger
New Incoming SMS
Triggers when you receive an incoming SMS.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send group SMS for new approval requests
Automatically inform your team about new approval requests by sending a group SMS through Netgsm. This keeps the team updated and ready to act on new requests, enhancing communication and decision-making.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send SMS to the Group
You can send bulk sms to Netgsm groups.
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