
ApproveThis manages your VideoGameSuite Integration approvals.
April 17, 2025
Integration Category: Marketing
Two Tools, One Winning Strategy
Game studios and marketing teams face a critical challenge: capturing leads quickly while maintaining quality control over partnerships, sponsorships, and campaign budgets. VideoGameSuite excels at converting players into leads through targeted funnels, while ApproveThis brings structure to the decision-making process. Together via Zapier, they create a closed-loop system where lead generation meets accountable decision-making - without manual handoffs.
Why This Integration Changes the Game
Consider a mid-sized esports organization using VideoGameSuite to attract potential sponsors through interactive tournaments. Their marketing team generates 50+ qualified leads monthly, but internal bottlenecks delay responses by 72+ hours. By connecting VideoGameSuite to ApproveThis, they automate sponsor vetting:
- New leads trigger instant approval workflows
- Finance teams review proposed terms via email (no logins required)
- Legal gets sequential review for red flags
This cuts approval times by 65% while maintaining compliance - a competitive edge when negotiating with time-sensitive sponsors.
Team-Specific Benefits
Marketing & Community Managers
VideoGameSuite's funnels might capture 100+ beta testers for your new RPG. ApproveThis adds governance by requiring producer sign-off before granting early access. Use approval thresholds to auto-approve low-risk testers while flagging users from competitor IP addresses for manual review.
Finance & Legal Teams
When VideoGameSuite identifies a potential influencer partnership, ApproveThis enforces budget guardrails. Calculated fields automatically compare proposed fees against remaining quarterly budgets, escalating overspend requests to department heads. All approvals leave an audit trail - crucial for rights negotiations.
Production Leads
Automate content approvals for user-generated campaigns. When a VideoGameSuite funnel surfaces player-created mods or levels, ApproveThis routes them to appropriate designers using conditional logic. If a submission touches monetized assets, it's automatically copied to legal via approval groups.
Implementation Made Simple
Setting up the integration takes under 20 minutes:
- Create a Zapier account (if needed)
- Choose VideoGameSuite's "New Lead" trigger
- Map lead details to ApproveThis' request fields
- Set approval rules and thresholds in ApproveThis
- Test with a sample lead
Pro Tip: Use ApproveThis' vacation delegation to avoid bottlenecks during industry events like E3 when key approvers are unavailable.
Real-World Scenarios
Indie Studio Launching a Kickstarter
A 12-person team uses VideoGameSuite to gauge interest in their retro platformer. When leads exceed 500 signups, ApproveThis:
- Auto-approves stretch goal unlocks
- Routes manufacturing quotes to 3D printer vendors
- Requires dual signatures for any contract over $10K
Mobile Game Publisher Scaling UA
An ad team generates 200+ creative variations weekly through VideoGameSuite's A/B tests. ApproveThis adds brand safety by:
- Flagging creatives with unlicensed IP using image recognition APIs
- Requiring CMO approval for any creative exceeding $50K/day spend
- Archiving approved assets directly to their DAM via connected workflows
Key Differentiators
Unlike basic approval add-ons, ApproveThis brings enterprise-grade controls to VideoGameSuite users:
Email-Based Approvals: External sponsors or voice actors can review/deny contracts without creating accounts - critical for guest collaborations.
Real-Time Dashboards: Track which VideoGameSuite campaigns have pending approvals vs. those stuck in legal review.
Conditional Escalation: Automatically bump high-value leads to execs if not approved within 24 hours.
Getting Started
Gaming businesses using VideoGameSuite should prioritize these integration steps:
1. Identify Bottlenecks: Where do VideoGameSuite leads currently get stuck? Creative approvals? Budget sign-offs?
2. Map Stakeholders: Which teams/roles need input? Remember - approvers don't need VideoGameSuite licenses.
3. Set Thresholds: Determine which requests can auto-approve vs. needing human review.
4. Build Escalation Paths: Use ApproveThis' sequential approvals for complex deals.
Why Now?
The gaming industry's deal velocity increased 300% since 2020 (source: ESA). Teams using manual approval processes risk:
- Missing partnership deadlines
- Overpaying for UA due to delayed creative approvals
- Compliance issues from unsigned NDAs
ApproveThis adds necessary friction where needed - without sacrificing VideoGameSuite's lead generation speed.
Next Steps
Ready to transform leads into closed deals faster?
1. Explore Zapier integrations for VideoGameSuite
2. Start an ApproveThis trial (14-day free)
3. Book a workflow audit to identify automation opportunities
For existing VideoGameSuite users: Ask about our pre-built approval templates for influencer agreements, esports contracts, and UA spend approvals.
Integrate with VideoGameSuite Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for VideoGameSuite
Suggested workflows (and their Zapier components) for VideoGameSuite
Create approval requests for new leads
Triggers when a new lead is created in VideoGameSuite, creating an approval request in ApproveThis for review. This integration streamlines lead validation before follow-up. *Note: Ensure custom fields are mapped correctly in both systems.*
Zapier Components

Trigger
New Lead
Triggers when a new lead is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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