ApproveThis manages your Posting Automation Integration approvals.

Why This Integration Isn't Just Another Zap

Let's be real - most "integrations" are just digital duct tape. But when you connect ApproveThis with Posting Automation through Zapier, you're not just moving data between apps. You're creating a closed-loop system that actually understands how mid-sized companies get work approved.

Posting Automation handles the chaotic inflow of content banners and campaign requests. ApproveThis brings order to the approval chaos. Together? They turn what used to be a 3-day email ping pong match into a 3-click process that even your busiest execs can handle from their phone.

The Nuts & Bolts That Matter

Here's why this combo works better than your current setup:

No More "Who Approved What?"

When a new content banner drops into Posting Automation, ApproveThis automatically:

• Routes it to the right people based on campaign budget, department, or content type
• Flags urgent requests that match your predefined thresholds
• Keeps a paper trail even your lawyers will love

Approvals Don't Care About Time Zones

Your global team can approve requests directly from email without needing access to Posting Automation. Bonus: Vacation delegation means requests never get stuck because someone's hiking in Patagonia.

Real Math, Real Decisions

ApproveThis' calculated fields automatically check if that "urgent" banner request fits within remaining budget. No more manual spreadsheet checks before hitting approve.

Who Actually Benefits? (Spoiler: Everyone)

Marketing Teams: Launch Faster, Regret Less

Example: A 200-person e-commerce company uses the integration to manage holiday campaign approvals. Their content team submits 50+ Black Friday banners through Posting Automation. ApproveThis automatically:

• Routes designs to legal for trademark checks
• Sends pricing banners to finance for margin approval
• Pushes final assets to the CMO only when all boxes are checked

Result: 63% faster campaign launches compared to their old Slack-based "process."

Compliance Officers: Sleep Better at Night

For healthcare and financial services companies using Posting Automation for compliance updates, ApproveThis adds mandatory dual approvals on any regulatory content. Audit trails auto-generate with timestamps and decision comments.

Operations: The Unsung Heroes

Automated escalation rules in ApproveThis mean ops managers only get pinged when requests:

- Exceed $10k budgets
- Miss SLA deadlines
- Require cross-department sign-off

Translation: 40% fewer "Hey, can you check on this?" messages.

Setting This Up Without the Usual Hassle

Here's your 4-step playbook:

1. Connect the Dots in Zapier

Create a Zap that triggers on Posting Automation's "New Content Banner" event. Use ApproveThis' "Create Request" action to auto-generate approval tasks. Pro tip: Map custom fields like campaign type and budget directly into ApproveThis' calculated fields.

2. Configure Your Approval Matrix

In ApproveThis, set up:

- Department-specific approval chains
- Auto-approve thresholds for small updates
- Legal/compliance checkpoints for regulated content

3. Train Your Team (The 5-Minute Version)

Show approvers how to:

- Review requests in email (no login needed)
- Use mobile-friendly approve/reject buttons
- Add mandatory comments when rejecting

4. Let It Rip

Start with a 2-week pilot for non-critical banners. Use ApproveThis' analytics to spot bottlenecks before full rollout.

Why This Beats "Good Enough"

Alternative solutions fall short because:

Native Posting Automation Approvals

Limited to basic yes/no decisions. No conditional logic, no budget checks, no delegation rules. Basically a digital Post-It note.

Manual Zapier Builds

You could try creating approval logic from scratch in Zapier. But without ApproveThis' pre-built features like vacation delegation and approval thresholds, you'll spend more time maintaining workflows than improving them.

All-in-One Platforms

They promise the world but require replacing your entire martech stack. This integration works with the tools you already use.

Real Results (Without the Fluff)

Companies using both platforms report:

- 55% faster content approvals (actual median from 37 customers)
- 80% reduction in "Did you see my approval request?" follow-ups
- 100% audit compliance on regulated content approvals

Not bad for a setup that takes about as long as your weekly team meeting.

Cool Features You'll Actually Use

Set It & Forget It Approvals

ApproveThis automatically approves routine banner updates under $500. Your team only sees exceptions that need human eyes.

Emergency Overrides

Need to push through a last-minute campaign? Approvers can escalate requests with one click, bypassing standard SLAs when it matters.

Approval Batching

Reviewers get bundled approvals every Monday/Wednesday/Friday - no more constant email interruptions.

The Bottom Line

If you're using Posting Automation but still chasing approvals in Slack/email/spreadsheets, you're leaving both speed and compliance on the table. ApproveThis adds structure without bureaucracy, automation without complexity.

Best part? Approvers don't need another software login. They can review and approve directly from email - perfect for agencies working with client teams or companies managing external partners.

Next step: Grab a free ApproveThis account, connect it to Posting Automation in 15 minutes, and start your next approval process with "Hey Zapier, do your thing."

Or if you'd rather see it live first, book a 10-minute demo where we'll show how a 200-person marketing team cut their approval times from 72 hours to 72 minutes. No sales fluff - just the good stuff.