
ApproveThis manages your adam.ai Integration approvals.
April 17, 2025
Integration Category: Project Management
When Approval Meets Execution
Modern businesses face a critical gap between planning and action. Teams using adam.ai for intelligent meeting management often struggle with translating decisions into approved next steps. ApproveThis bridges this gap by adding structured approval workflows to adam.ai's execution engine through Zapier integration. Together, they create a closed-loop system for strategic decision-making.
Consider this: 83% of knowledge workers report delays caused by approval bottlenecks (McKinsey). By connecting adam.ai's meeting-driven action items with ApproveThis' automated approval chains, organizations reduce decision latency by 60-75%. Financial controllers gain real-time budget oversight, project managers maintain velocity, and department heads keep strategic initiatives moving.
Core Capabilities Compared
adam.ai excels at capturing meeting outcomes, assigning action items, and tracking project progress across teams. Its strength lies in converting discussions into tangible tasks but lacks native approval governance.
ApproveThis brings enterprise-grade approval controls to these actions with:
- Multi-level authorization chains
- Compliance-ready audit trails
- Auto-escalation for overdue decisions
The integration through Zapier creates a bi-directional bridge. Meeting decisions in adam.ai trigger approval workflows, while approved actions in ApproveThis automatically create adam.ai tasks with full context.
Real-World Workflow Accelerators
1. Project Greenlights Without Delays
When marketing teams create new campaigns in adam.ai, the integration automatically routes budget requests through ApproveThis. Approval thresholds ensure small expenses get auto-approved while larger budgets trigger CFO review. A mid-sized agency used this to reduce campaign launch times from 14 days to 72 hours.
2. Contract Turnarounds That Impress Clients
Legal teams using adam.ai to track contract discussions can auto-generate approval requests when final drafts are ready. Partners receive email-based approvals with embedded document links, eliminating the "review attachment" back-and-forth. One SaaS company cut contract cycle times by 40% using this method.
3. Cross-Departmental Coordination Made Simple
Product launches require synchronized approvals across engineering, legal, and marketing. The integration creates parallel approval paths in ApproveThis whenever adam.ai tasks reach milestone completions. A medical device manufacturer prevented 3 potential compliance delays last quarter using this approach.
Team-Specific Benefits
Operations Teams
Maintain project velocity by attaching approval SLAs to every adam.ai action item. Vacation delegation ensures someone always handles approvals, even during holidays.
Finance Departments
Real-time budget visibility through calculated fields that compare requested amounts against remaining quotas. Automatic denials for over-budget requests before they reach human review.
External Collaborators
Vendors and clients can approve requests via email without needing adam.ai licenses. A construction firm now gets supplier approvals 2x faster using this feature.
Implementation Made Simple
Setting up the integration takes under 20 minutes:
- Create Zapier connection between adam.ai and ApproveThis
- Map adam.ai project fields to ApproveThis templates
- Set approval rules based on amount, project type, or department
- Test with $0-amount requests to verify routing
Pro Tip: Use ApproveThis' calculated fields to auto-flag requests needing legal review based on contract value thresholds.
Beyond Basic Approvals
While the Zapier integration handles core workflows, ApproveThis adds unique value through:
Conditional Escalation: Automatically route high-risk items to compliance teams after 24 hours of no response
Approval Analytics: Identify department-level bottlenecks slowing down adam.ai project execution
Mobile-First Design: Approvers can review complex SOWs on their phone with full formatting intact
Common Pitfalls Avoided
Teams often make two mistakes when implementing this integration:
Over-Engineering Workflows: Start with 3-5 critical approval paths instead of trying to automate every decision
Ignoring Feedback Loops: Use adam.ai's meeting tools to quarterly review approval KPIs and optimize thresholds
The Strategic Advantage
Companies using both platforms report unexpected benefits:
• 28% reduction in meeting times due to pre-approved agenda items
• 91% compliance rate on approval SLAs
• 40% fewer status update meetings
A regional bank's COO noted: "We now resolve 80% of procurement decisions before meetings even start. That time gets reinvested in strategic planning."
Getting Started
Ready to transform how decisions translate into action?
1. Register for ApproveThis (free 14-day trial)
2. Connect to adam.ai via Zapier using pre-built templates
3. Schedule a custom demo to configure advanced workflows
For existing users: Book an integration workshop to audit current approval processes and identify automation candidates.
Final Considerations
While the technical setup is straightforward, success requires aligning three elements:
1. Clear approval matrices per project type
2. Defined escalation protocols
3. Regular cross-team calibration
Teams that implement all three see ROI within 45-60 days through reduced delays and improved compliance.
Integrate with adam.ai Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for adam.ai
Suggested workflows (and their Zapier components) for adam.ai
Create approval request for new adam.ai projects
When a new project is created in adam.ai, an approval request is automatically generated in ApproveThis to begin the review process. *Note: Ensure project details match required approval criteria.*
Zapier Components

Trigger
New Project
Triggers when a new project is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval request for new support actions on projects
When a new support action is initiated on a project in adam.ai, an approval request is sent to ApproveThis for review. *Note: Customize the approval thresholds as needed.*
Zapier Components

Trigger
New Action on Project
Triggers when a new support action is created on specific project.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create meeting for new approval requests
When a new approval request is received in ApproveThis, a meeting is automatically created in adam.ai to discuss the request. *Note: Adjust meeting settings as necessary.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Meeting
Creates a Meeting
Create action for new approval outcomes
After an approval decision is made in ApproveThis, an action is automatically created in adam.ai to follow up on the outcome. *Note: Validate action details to match outcome requirements.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Action
Creates an Action
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