ApproveThis manages your Curatebase Integration approvals.

Two Platforms, One Streamlined Process

When approval management meets content amplification, businesses unlock new levels of operational efficiency. ApproveThis brings structure to decision-making processes, while Curatebase empowers teams to distribute branded content through employee advocates. Together through Zapier integration, these platforms create closed-loop workflows that eliminate manual handoffs between content creation, approval, and distribution.

Why This Integration Matters

Marketing teams lose an average of 5 hours per week chasing approvals via email and spreadsheets. For companies using Curatebase to scale social selling initiatives, delayed content approvals directly impact campaign velocity. The ApproveThis integration solves this by embedding governance directly into Curatebase workflows without requiring approvers to learn new software.

Key Capabilities Combined

ApproveThis Strengths: Multi-stage approvals, automatic escalation rules, real-time audit trails
Curatebase Advantages: Centralized content libraries, employee advocacy metrics, idea management
Shared Benefit: Automated handoffs that maintain compliance while accelerating content lifecycle

Real-World Use Cases

1. Governance for Social Selling Content

When a marketing team adds new posts to Curatebase, legal and compliance teams often need to review messaging before employees share it. Manual email approvals create version control issues and delay time-to-market.

The Integration Solution: Configure a Zap to automatically create ApproveThis requests whenever new content enters Curatebase. Legal reviewers receive email notifications with direct approve/reject links, maintaining a permanent record of compliance decisions.

Enterprise Impact: A pharmaceutical company reduced compliance review cycles from 72 hours to 8 hours while maintaining audit-ready documentation.

2. From Approval to Amplification

Approved content often gets stuck in final deployment phases due to disconnected systems. Sales teams wait for email notifications, while social media managers manually upload posts.

The Integration Solution: Connect approved requests in ApproveThis to Curatebase's content library. When legal signs off on a product announcement, the Zap automatically pushes the finalized copy to employee advocacy channels with pre-configured posting schedules.

Mid-Market Impact: A SaaS company increased employee-shared content by 40% by eliminating manual uploads after approvals.

3. Collaborative Content Ideation

Cross-functional teams frequently brainstorm campaign ideas that never make it into production due to unclear ownership.

The Integration Solution: Trigger Curatebase idea creation from ApproveThis request denials. When leadership rejects a proposed whitepaper, the Zap automatically converts the concept into a Curatebase idea card for future development.

Agency Impact: A digital marketing firm reduced redundant ideation by 25% while improving client satisfaction scores.

Technical Setup Made Simple

Connecting ApproveThis and Curatebase requires three steps through Zapier:

1. Create Zapier accounts for both platforms
2. Choose trigger/action pairs (e.g., "New Curatebase Post" → "Create ApproveThis Request")
3. Map content fields between systems

Most teams configure working integrations in under 20 minutes using pre-built templates. Visit Zapier's platform to explore connection options.

Team-Specific Benefits

Marketing Operations

Accelerate campaign launches by eliminating approval bottlenecks. Dynamic fields in ApproveThis automatically populate Curatebase posts with approved messaging variants for different regions or personas.

Legal & Compliance

Maintain control without micromanaging. Approval thresholds automatically escalate high-risk content to senior reviewers, while standard posts flow through junior staff via email approvals.

HR & Enablement

Scale employee advocacy programs confidently. New sales enablement materials get automatic compliance checks before appearing in Curatebase feeds, reducing liability risks.

Critical Differentiators

Unlike basic approval add-ons, this integration delivers unique advantages:

• No Seat Licensing: External partners approve content via email without needing Curatebase access
• Conditional Logic: Route healthcare content to compliance teams while sending HR updates to department heads
• Audit Trails: Maintain permanent records of who approved specific posts and when

Getting Started

Begin with simple workflows and expand as teams adapt:

1. Connect Curatebase post approvals for regulated industries (finance, healthcare)
2. Add multi-language review chains for global organizations
3. Implement automated archiving of rejected content concepts

ApproveThis requires no long-term contracts, with pricing based on active workflows. Curatebase offers tiered plans matching organizational size and content volumes.

The Bottom Line

Companies using both platforms report 68% faster content approval cycles and 33% higher employee engagement with branded content. The integration pays for itself within 90 days through reduced compliance fines and increased social selling conversion rates.

Next Steps:
- Register for ApproveThis (free 14-day trial)
- Explore Curatebase Plans
- Build Your First Zap