ApproveThis manages your Speedy Integration approvals.

Why Approval Automation Matters for Content Teams

Modern content teams face a critical challenge: moving fast without breaking things. Speedy delivers AI-powered blog generation and publishing, while ApproveThis adds guardrails through structured approvals. Together, they create a content engine that balances speed with compliance - perfect for industries requiring legal reviews, brand consistency checks, or multi-department sign-offs.

The Power of Speedy + ApproveThis

Speedy’s strength lies in rapid content creation, but publishing without oversight risks brand misalignment or regulatory issues. ApproveThis introduces controlled acceleration:

• Automatic routing of drafts to legal, compliance, or subject matter experts
• Version control through audit trails showing who approved what content

For a mid-sized fintech company, this combo reduced compliance-related revisions by 62% while maintaining their 3-posts/week cadence. Marketing teams gain speed, legal teams gain visibility - without creating friction.

Business Benefits Beyond Basic Approvals

While most teams focus on eliminating email chains, the real value comes from:

Conditional Logic: Route technical content to engineering leads automatically while sending marketing pieces to brand managers. Approval thresholds let junior staff approve routine posts while escalating high-stakes content.

Client-Friendly Reviews: External stakeholders can approve Speedy-generated content via email without needing Speedy logins - crucial for agencies or regulated industries working with third parties.

Real-Time Analytics: Track approval cycle times to identify bottlenecks. One SaaS company discovered their legal team took 3x longer on Tuesdays, allowing them to redistribute workload.

Use Cases That Deliver ROI

Marketing Agencies

Client approvals often delay campaigns. With this integration:

1. Speedy generates draft copy
2. ApproveThis routes to internal QA team
3. Auto-sends to client email for final sign-off
4. Publishes only after all approvals

An Orlando-based agency cut client revision cycles from 5 days to 11 hours using this workflow.

E-Commerce Brands

Seasonal promotions require cross-functional alignment. A skincare company automated:

- Product team approves ingredient claims
- Legal verifies compliance
- Marketing confirms brand voice
All directly within their Speedy-generated product launch content.

Enterprise IT Teams

Technical documentation requires precision. A cloud provider uses ApproveThis’ calculated fields to:

- Flag posts containing API rate limit changes
- Auto-route to senior architects
- Add mandatory 24-hour review period before publishing

Implementation Made Simple

Setting up the integration takes under 15 minutes through Zapier:

Step 1: Create Zap with Speedy’s "Publish to Zapier" trigger
Step 2: Map content metadata to ApproveThis fields
Step 3: Configure approval rules (thresholds, groups)
Step 4: Connect approval outcomes to Speedy’s publishing API

Pro Tip: Use ApproveThis’ calculated fields to auto-flag content needing special review - like posts containing "$" symbols for financial teams.

Team-Specific Advantages

Content Teams

Reduce follow-up emails by 80% with real-time approval statuses. Vacation delegation ensures summer publishing schedules stay intact even when key approvers are OOO.

Compliance Officers

Receive only high-risk content needing review via automated triage. All approvals are timestamped and stored for audits.

External Partners

Clients and contractors approve via email without software training. One logistics provider onboarded 30+ carriers this way - zero IT tickets generated.

Beyond Basic Blogging

While designed for Speedy’s core blogging use case, smart teams extend this integration to:

Landing Pages: Enforce design system compliance before new pages go live
Email Campaigns: Require double-verification of discount codes
PR Materials: Ensure executive quotes are approved by comms and legal

The key is leveraging ApproveThis’ conditional logic to adapt to different content types.

Getting Started

To implement this integration:

1. Create your ApproveThis account
2. Connect your Speedy instance
3. Build your first Zap in under 10 minutes

For complex workflows, request a custom demo showing how to combine approval thresholds with Speedy’s AI content scoring.

The Future of Content Governance

As AI-generated content becomes ubiquitous, approval automation transforms from nice-to-have to essential infrastructure. Speedy provides the engine, ApproveThis adds the steering wheel - together they let teams scale content production without sacrificing control.

Early adopters report:
- 73% faster approval cycles
- 40% reduction in compliance incidents
- 89% approver satisfaction rates

The question isn’t whether to automate approvals, but how quickly your team can implement this competitive advantage.