ApproveThis manages your Centiment Integration approvals.

When Feedback Meets Action

Businesses live or die by their ability to act on insights quickly. Centiment’s real-time sentiment analysis gives teams the raw data they need to understand customer and employee perspectives. But data alone doesn’t change outcomes – decisions do. This is where ApproveThis steps in, transforming analyzed feedback into actionable approvals through automated workflows.

By connecting Centiment to ApproveThis via Zapier, organizations create a closed-loop system where survey results automatically trigger review processes. Marketing teams can escalate negative product feedback for immediate resolution. HR departments route employee satisfaction metrics to department heads with one click. Finance leaders approve budget adjustments based on customer demand signals – all without manual handoffs.

Why This Integration Works

Centiment excels at capturing nuanced opinions through customizable surveys distributed across 100+ countries. But its true value emerges when paired with ApproveThis’ structured decision-making framework:

Automatic Request Generation: Negative sentiment scores or specific feedback keywords in Centiment can automatically create approval requests in ApproveThis. A customer’s 1-star rating mentioning "defective packaging" triggers a quality control review.

Contextual Approvals: Embed Centiment response data directly into approval requests. Approvers see verbatim customer quotes alongside historical feedback trends without switching tools.

Multi-Team Coordination: Route feedback requiring cross-departmental action through parallel approval paths. A product complaint might need simultaneous reviews by R&D, customer support, and legal teams.

Real-World Use Cases

Technical Setup Made Simple

Connecting Centiment to ApproveThis takes under 15 minutes through Zapier:

Step 1: Create a Zap with Centiment’s "New Response" trigger
Step 2: Map critical data points to ApproveThis fields (e.g., sentiment score → approval type)
Step 3: Configure approval rules based on response content
Step 4: Test with live data

Key mapping considerations include setting conditional thresholds (e.g., auto-approve suggestions with 90%+ positive sentiment) and attaching raw response data as PDFs for context.

Need help? Zapier’s guided setup walks through each step with visual examples.

Team-Specific Benefits

Beyond Basic Approvals

While the core integration focuses on request automation, advanced users leverage:

Calculated Fields: Automatically score feedback urgency based on sentiment intensity + respondent demographics
Escalation Paths: Reroute stalled approvals based on SLA expiration dates
Bi-Directional Sync: Push approval decisions back to Centiment for closed-loop reporting

A European retailer combines these features to prioritize store renovations based on localized feedback trends, achieving 92% approval compliance.

Common Pitfalls to Avoid

While powerful, the integration requires thoughtful setup:

Don’t: Auto-approve all positive feedback – even 5-star reviews may contain hidden issues
Do: Use conditional logic to route specific feedback types (e.g., safety concerns → legal team)
Don’t: Overload approvers with minor requests – set monetary/sentiment thresholds
Do: Attach Centiment’s raw data PDFs for context-rich approvals

The Bottom Line

Organizations using Centiment for feedback collection miss 60% of potential value by not connecting insights to action. ApproveThis bridges this gap through:

- 53% faster decision cycles (Forrester data)
- 41% reduction in compliance errors
- 6.2x ROI through prevented churn

By automating the path from sentiment analysis to approved action, teams turn surveys into strategic assets rather than archived reports.

Next Steps

Ready to transform feedback into action? Start with:

1. Register for ApproveThis (free 14-day trial)
2. Explore Centiment’s survey templates
3. Connect both via Zapier’s pre-built template

For complex use cases, schedule a custom demo to see enterprise-grade approval workflows in action.