When Approval Management Meets Creative Power
Modern teams face two critical challenges: getting work approved quickly and producing quality creative assets. ApproveThis solves the first problem through streamlined decision-making workflows, while Duply delivers professional-grade images and videos. When connected via Zapier, these platforms create a closed-loop system where creative production and business approvals reinforce each other.
Marketing teams can eliminate bottlenecks in campaign launches, operations managers gain oversight on compliance checks, and creative agencies maintain client alignment without endless email threads. The integration works particularly well because ApproveThis doesn't require approvers to have Duply licenses – external stakeholders can review assets directly through email while your team maintains full control over both platforms.
Three Teams That Benefit Immediately
1. Marketing Departments: From Concept to Approval in One Flow
Consider a retail company preparing holiday campaign materials. Their designers use Duply to create promotional images, which automatically trigger approval requests through ApproveThis. The marketing director receives an email with embedded previews and approves directly from their inbox. Approved assets then auto-publish to social channels via additional Zapier connections.
ApproveThis adds value through its calculated fields, letting teams set budget thresholds for creative projects. If a Duply video production request exceeds $5,000, the system automatically routes it to senior leadership while lower-cost items go to team leads.
2. Creative Agencies: Client Reviews Without Account Sprawl
A digital agency serving restaurant chains uses Duply to prototype menu redesigns. Through the integration, each new template version creates an ApproveThis request shared with clients via email. Clients click approve/reject without logging into any systems, while the agency tracks all decisions in ApproveThis’ audit trail.
The vacation delegation feature prevents delays when key stakeholders are unavailable. If a client’s marketing manager is out, approvals temporarily route to their deputy until return.
3. E-commerce Operations: Compliance Meets Speed
An online furniture retailer generates product assembly videos through Duply. The integration with ApproveThis ensures each video gets legal review before publishing. Legal team members receive condensed video previews with timestamps, approving only sections requiring their expertise.
ApproveThis’ approval groups allow parallel reviews – safety teams verify warning labels while copy editors check text overlays simultaneously. Only when all groups approve does the video get published.
Four Practical Workflows to Implement Today
Asset Creation → Approval → Deployment
When a designer finalizes a Duply image (Duply), ApproveThis automatically routes it to stakeholders with context about where the asset will be used. Approval triggers the next action – publishing to CMS, sending to printers, or sharing with partners.
Budget Approvals → Creative Briefs → Production
ApproveThis handles budget sign-offs first, then triggers Duply template creation through Zapier. This ensures creative work only begins after financial approvals, preventing wasted effort.
Legal Review → Version Control → Client Signoff
Regulated industries like healthcare can configure workflows where legal teams must approve Duply assets before they’re shared externally. All versions remain tracked in ApproveThis with timestamps and comments.
Client Revisions → Team Alerts → Rapid Edits
When clients request changes through ApproveThis’ comment system, Zapier alerts the design team in Duply. Editors receive specific revision notes directly in their creative environment.
Implementation Guide
Setting up the integration requires 15 minutes in Zapier:
- Create a Zapier account if you don’t have one
- Choose “Duply” as the trigger app and select your event (e.g., “New Image Created”)
- Connect ApproveThis as the action app and select “Create Request”
- Map Duply’s output fields to ApproveThis’ request form
- Test with real assets to confirm routing logic
For complex workflows, use ApproveThis’ conditional logic to:
- Route high-priority assets to senior staff
- Auto-approve minor edits under $500
- Require multi-department signoffs for rebranded materials
Why This Combo Becomes Indispensable
Most approval tools only handle the decision step. ApproveThis adds value by connecting decisions to real business outcomes through integrations. When paired with Duply’s creative automation, teams achieve:
Faster Cycle Times
A/B test imagery improves when marketers can approve variants through mobile email replies instead of hunting through Slack threads. ApproveThis’ real-time dashboard shows which assets are pending, approved, or need revision.
Reduced Software Costs
Since external approvers don’t need Duply licenses, agencies avoid paying for client seats. Approval tracking happens in ApproveThis, maintaining a single source of truth without platform duplication.
Better Creative Governance
ApproveThis’ audit trails document who approved each asset version and why. During compliance checks, teams can pull approval certificates alongside final Duply files.
Getting Started
Begin with a pilot workflow – perhaps social media image approvals. Connect Duply to ApproveThis using the Zapier template for “New Image Created” triggers. Assign approvers based on campaign budgets using conditional routing.
Once comfortable, expand to:
- Video storyboard approvals with frame-specific comments
- Template library governance with expiration dates
- Multi-language asset reviews using approval groups by region
ApproveThis offers free trials with full Zapier integration support. Their team provides workflow templates specifically for creative production cycles, helping you maximize Duply’s capabilities while maintaining control.
Final Recommendation
Teams using Duply for creative work should integrate ApproveThis within their next production cycle. The setup cost is negligible compared to the time saved in chasing approvals and fixing unvetted asset issues.
Visit ApproveThis to start your free trial, or book a demo to see customized workflows for your Duply use cases. For existing Zapier users, explore pre-built templates in the Zapier library to launch your first integration today.
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Best Approval Workflows for Duply
Suggested workflows (and their Zapier components) for Duply
Create approval requests for new Duply images
When a new image is generated in Duply, this automation submits an approval request through ApproveThis for review. It ensures that creative assets are vetted before further use. *Note: Adjust filters in ApproveThis to target specific image types*.
Zapier Components

Trigger
New Image Created
Triggers when a new image is generated
Action
Create Request
Creates a new request, probably with input from previous steps.
Generate videos for new approval requests
When an approval request is received in ApproveThis, this automation generates a video in Duply to visually present the request. It streamlines review by providing engaging media proofs. *Note: Customize video settings in Duply as needed*.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Generate Video
Generate a Video
Create approval requests for new Duply templates
When a new template is created in Duply, this integration submits an approval request to ApproveThis. It ensures that creative templates are reviewed before deployment. *Note: Adjust approval criteria in ApproveThis as required*.
Zapier Components

Trigger
New Template Created
Triggers when a new template is created
Action
Create Request
Creates a new request, probably with input from previous steps.
Generate images for approved requests
After an approval request is completed in ApproveThis, this automation generates an image in Duply. It connects final approvals with creative outputs to enhance workflow efficiency. *Note: Verify image quality settings in Duply*.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Generate Image
Generate an Image
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