When Approval Workflows Meet Real-Time Communication
Modern businesses face two critical challenges: making decisions faster and keeping stakeholders informed. ApproveThis solves the first problem with automated approval workflows that eliminate bottlenecks. TxtSquad tackles the second by enabling real-time SMS communications. Together, they create a closed-loop system where approvals trigger instant updates and incoming messages kickstart decision processes.
This integration isn’t just about connecting tools – it’s about aligning teams. Marketing gets campaign copy approved before deadlines. Operations greenlights urgent purchases without waiting for email responses. Customer support escalates critical issues via text while automatically routing them for managerial review. The result? Decisions happen at the speed of business.
How It Works: Approval Automation Meets SMS Engagement
Through Zapier, ApproveThis and TxtSquad exchange data in both directions:
- Inbound: Text messages received in TxtSquad can automatically create approval requests
- Outbound: Approval decisions in ApproveThis trigger SMS updates through TxtSquad
What makes this powerful is the license flexibility. External partners receiving SMS updates from TxtSquad don’t need ApproveThis licenses. Clients approving requests via text don’t require access to your internal systems. This makes cross-company collaboration frictionless.
Real-World Use Cases Across Industries
1. Field Service Management
A plumbing company uses TxtSquad to receive emergency requests via text. When a customer texts “BURST PIPE – NEED HELP NOW”, the integration:
- Creates an ApproveThis request with job details
- Routes to dispatch manager via SMS
- Auto-approves if under $500 using approval thresholds
- Sends technician details via TxtSquad within 90 seconds
Approval Groups ensure multiple managers review high-cost emergencies while Calculated Fields automatically estimate repair costs based on message keywords.
2. Healthcare Patient Communications
A medical clinic combines both platforms to handle prescription renewals:
- Patients text renewal requests to TxtSquad number
- ApproveThis creates case files with embedded EHR data
- Doctors approve via email/SMS during rounds
- TxtSquad automatically notifies pharmacy and patient
Vacation Delegation automatically reassigns approvals when doctors are off-duty, preventing treatment delays.
3. Retail Inventory Management
A regional retail chain automates stock reorders:
- Store managers text “URGENT: NEED 50 UNITS A356”
- ApproveThis routes to district manager + finance team
- Auto-approves if under pre-set budget limits
- TxtSquad confirms order with manager and warehouse
Real-Time Tracking gives visibility into which locations frequently hit approval limits, informing better inventory planning.
Setup Guide: Connect in 15 Minutes
Configuring the integration requires three steps in Zapier:
- Trigger: Choose either TxtSquad’s “New Incoming Message” or ApproveThis’ “Request Approved/Denied”
- Action: Select the corresponding action in the other platform (Create Request or Send Message)
- Map Fields: Connect message content to approval fields or decision outcomes to SMS templates
Pro Tip: Use ApproveThis’ Conditional Logic to:
- Route high-priority keywords (“URGENT”, “OVERBUDGET”) to specific approvers
- Attach automated escalation rules for messages containing dollar amounts
Team-Specific Benefits
For Executives
Get SMS alerts for board-level approvals without app logins. Vacation Delegation ensures continuous decision-making during travel. Real-Time Tracking provides audit trails for compliance.
For Operations Teams
Auto-approve routine maintenance requests under $1K via text. Receive equipment failure alerts via TxtSquad that automatically create repair approval workflows. Use Calculated Fields to estimate downtime costs during escalation.
For Customer-Facing Teams
Turn client texts into contract approval requests. Send SMS updates when proposals get approved. Use Approval Thresholds to auto-approve standard discounts via text.
Why This Combination Works
Traditional approval systems create communication black holes. Employees wonder where requests stand. Clients get anxious waiting for answers. By pairing ApproveThis’ structured workflows with TxtSquad’s texting capabilities, you get:
Visibility
All stakeholders receive SMS updates at each approval stage – no more “Did you see my email?” follow-ups.
Speed
Managers approve requests directly from text notifications. Delays drop by 68% according to internal benchmarks.
Compliance
Every approval and SMS response is logged with timestamps. Audit reports show exactly who approved what and when.
Getting Started
To implement this integration:
- Sign up for ApproveThis (14-day free trial)
- Create your TxtSquad account
- Connect both via Zapier using the triggers/actions outlined above
For complex workflows using Approval Groups or Calculated Fields, book a 1:1 demo with our integration specialists. They’ll help configure conditional logic that matches your approval policies.
Final Thoughts
In today’s mobile-first world, approvals shouldn’t be trapped in inboxes or web portals. By combining ApproveThis’ workflow automation with TxtSquad’s texting capabilities, you enable decisions to happen wherever your team works best – whether that’s at their desk or on the jobsite.
The integration shines in scenarios requiring rapid response times and cross-organization collaboration. External vendors can text purchase order requests that route through multi-level approvals. Field technicians get SMS alerts when equipment repairs are approved. Marketing teams push last-minute campaign changes via text for instant sign-off.
Ready to eliminate approval delays? Start your free trial or schedule a custom demo to see how it works with your existing TxtSquad workflows.
Integrate with TxtSquad Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for TxtSquad
Suggested workflows (and their Zapier components) for TxtSquad
Create approval requests for new incoming messages
When a new incoming message is received via TxtSquad, this integration creates a new approval request in ApproveThis for further processing. *Note: Ensure that all message details are mapped correctly to the approval fields.*
Zapier Components

Trigger
New Incoming Message
Triggers when a new incoming message is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create contacts for approved requests
When a request is approved or denied in ApproveThis, this integration automatically creates a new contact in TxtSquad. *Note: Verify that only approved requests trigger the contact creation by using a filter if necessary.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Contact
Creates a Contact
You'll ❤️ these other ApproveThis integrations
-
Bloom Intelligence
Published: April 17, 2025Bloom Intelligence is a platform that provides best-in-class detailed location-based WiFi analytics that allows you to measure customer behavior in real-time at your physical location.
-
Opendate
Published: April 17, 2025Opendate is the data driven operating system for your venue. Transform how you discover, analyze, and book the best talent for your venue through our industry-leading software and events platform for venues.
-
Featurebase
Published: April 17, 2025Featurebase is a feedback management tool that helps you prioritize user feedback and make correct product decisions.