ApproveThis manages your follow.it Integration approvals.

Two Tools, One Powerful Connection

When follow.it's subscriber management meets ApproveThis' approval automation, teams gain an unprecedented ability to control content distribution while maintaining rapid response times. This integration solves a critical challenge for publishers and marketers: maintaining quality control over content updates without creating bottlenecks in their subscriber engagement cycles.

Follow.it provides real-time insights into RSS feed performance and subscriber growth, while ApproveThis adds structured decision-making to these insights. Together through Zapier, they enable scenarios like automatically routing new subscriber campaigns for legal review or requiring executive sign-off before launching high-impact content series.

Strategic Benefits Across Teams

For Marketing Operations

Content teams at agencies using follow.it can automatically trigger approval requests when subscriber counts hit predefined thresholds. For example, if a newsletter gains 500+ subscribers overnight, ApproveThis can route a campaign budget increase request to finance while simultaneously alerting the content team to prepare additional materials.

For Publisher Compliance

Media companies can configure approval chains that activate when specific content categories gain subscribers. A political news outlet might require editor approval before sending breaking news alerts to subscribers who joined via controversial articles, using ApproveThis' conditional logic to apply different approval rules based on follow.it's subscriber tags.

For Client Services

Digital agencies managing multiple follow.it accounts can set up client-specific approval gates. When a client's RSS feed gains new subscribers from a partnered publication, ApproveThis automatically notifies both the agency PM and client contact via email - no need for clients to access either platform directly.

Real-World Automation Scenarios

Subscriber Growth Approval Chains

A B2B software company uses follow.it to track whitepaper downloads through their RSS feed. When enterprise leads subscribe, Zapier triggers an ApproveThis workflow that:

• Checks lead scoring data via connected CRM
• Routes high-value leads to sales directors
• Auto-approves mid-tier leads with email notifications

This setup reduced their sales team's manual review time by 40% while maintaining deal quality.

Content Update Governance

An e-learning platform connects follow.it's course update RSS feeds to ApproveThis' multi-stage review process. Course instructors submit updates through follow.it, which triggers:

1. Initial QA approval from instructional designers
2. Legal compliance check for copyrighted material
3. Final publish authorization from course managers

The integration cut content deployment errors by 62% in the first quarter.

Technical Implementation Made Simple

Setting up the integration requires 15 minutes in Zapier:

1. Connect follow.it to Zapier using OAuth credentials
2. Choose trigger events like "New Subscriber Group" or "Content Update Alert"
3. Map follow.it data to ApproveThis fields using Zapier's visual editor
4. Configure approval rules and escalation paths in ApproveThis

Key configuration tips:

• Use ApproveThis' calculated fields to auto-populate subscriber metrics
• Set approval thresholds based on follow.it's subscriber segmentation
• Enable vacation delegation to prevent stalled approvals during holidays

Need help? Zapier's documentation provides step-by-step guides for complex workflows.

Cross-Platform Value You Can't Ignore

Unlike native integrations, this Zapier connection enables three unique advantages:

1. External Approver Access

Legal teams or client contacts can review subscriber initiatives via ApproveThis' email interface without needing follow.it logins. Approval decisions sync back to follow.it automatically, maintaining a single source of truth.

2. Conditional Approval Paths

Route subscriber campaigns differently based on follow.it data:

• Escalate premium content updates to senior editors
• Auto-approve routine blog post notifications
• Require CMO sign-off for rebranded RSS feeds

3. Audit-Ready Compliance

ApproveThis maintains immutable records of all approval decisions tied to follow.it subscriber activities - crucial for regulated industries managing content disclosures.

Optimizing for Different Business Models

Media Companies

Publishers using follow.it for article syndication can require editor approval before sending breaking news alerts to partner outlets. ApproveThis' real-time tracking prevents duplicate approvals across multiple RSS feeds.

Enterprise Marketing Teams

Coordinating global campaigns? Use ApproveThis' multi-language interface to collect approvals from regional leads when follow.it detects subscriber spikes in specific territories.

Digital Agencies

Manage client content calendars securely by setting up separate ApproveThis workflows for each follow.it account. Clients receive branded approval emails without accessing the backend systems.

Getting Started

Ready to transform your subscriber management?

1. Create your ApproveThis account (free 14-day trial available)
2. Connect to follow.it via Zapier using your existing credentials
3. Test with low-risk workflows before expanding to critical processes

For complex implementations, request a custom demo showing how to combine ApproveThis features like:

• Approval groups for multi-department reviews
• Dynamic thresholds based on subscriber value
• Auto-archiving completed requests in your CMS

Final Insights

This integration isn't about replacing human judgment - it's about applying that judgment precisely where it adds value. By automating the routing and tracking of subscriber-related approvals, teams actually gain more control over their content strategies while reducing administrative work.

The true power emerges when you layer ApproveThis' conditional logic onto follow.it's granular subscriber data. Marketing leads can set automatic approval rules for routine updates while preserving manual oversight for high-impact decisions. Legal teams receive only the requests that actually need their expertise. Executives get a real-time dashboard of approval bottlenecks across all RSS feeds.

In an era where content velocity directly impacts subscriber retention, that's not just efficiency - it's strategic advantage.