When Approval Meets Animation
Modern businesses face a critical challenge: creating engaging video content at scale while maintaining quality control. Buzzvid solves the first part by turning text into animated videos with voiceovers in minutes. ApproveThis tackles the second by bringing structure to the chaos of content reviews. Together through Zapier, they create a closed-loop system where creative output meets operational rigor.
Consider these pain points this integration addresses:
- Marketing teams waiting days for legal/compliance sign-off on video scripts
- Version control nightmares when multiple stakeholders suggest edits
A healthcare provider using Buzzvid for patient education videos reduced approval cycles from 11 days to 38 hours by routing drafts directly from Buzzvid to ApproveThis. Their compliance team receives email notifications with embedded video previews - no login required.
Why This Integration Works
Buzzvid excels at rapid video creation but wasn't built for governance. ApproveThis adds guardrails without bureaucracy through three key capabilities:
1. Context-Aware Routing
Automatically route videos to different approvers based on content type. For example:
- Product demos > Marketing Director + Legal
- HR training videos > Compliance Officer + Department Head
Approval thresholds let you auto-approve low-risk content (like internal meeting recaps) while flagging high-stakes videos (financial disclosures) for multi-layer review.
2. Asynchronous Collaboration
Buzzvid creators often work with external agencies and clients who shouldn't have full platform access. ApproveThis approvers only need email - critical when working with:
- Contractors reviewing storyboards
- Clients approving branded content
- Regulators vetting compliance materials
3. Audit-Ready Paper Trails
Every approved/denied decision in ApproveThis captures:
- Exact video version reviewed
- Timestamped comments from each approver
- Approval path taken (sequential vs parallel)
This matters for industries like pharmaceuticals where regulators require proof of promotional content reviews.
Real-World Workflow Accelerators
Let's examine three scenarios where the integration delivers measurable impact:
Scenario 1: Agile Product Launches
A consumer electronics company uses Buzzvid to create product demo videos. Their Zapier integration:
- Triggers when R&D uploads new specs to Buzzvid
- Auto-generates a video storyboard
- Routes to ApproveThis for simultaneous legal/marketing review
Result: Reduced time-to-market by 22% by eliminating manual handoffs between teams.
Scenario 2: Compliance at Scale
A financial services firm produces 300+ educational videos monthly. Their workflow:
- New Buzzvid drafts trigger ApproveThis requests
- AI scans video transcripts for regulated terms
- High-risk videos escalate to senior compliance officers
Result: Caught 47 non-compliant statements in Q1 2024 before publication.
Scenario 3: Client-Created Content
A marketing agency lets clients submit raw footage via Buzzvid. The integration:
- Converts client materials into edited drafts
- Routes to ApproveThis with the client as primary approver
- Auto-shares approved videos to social platforms
Result: Increased client retention by 31% through transparent review process.
Implementation Made Simple
Setting up the integration takes under 15 minutes:
Step 1: Connect via Zapier
Create a Zapier account if you don't have one (free tier works). Search for Buzzvid and ApproveThis in the Zapier app directory.
Step 2: Configure Triggers
Set "New Video Created" as the Buzzvid trigger. Test with a sample video to ensure Zapier detects the event.
Step 3: Map Approval Rules
In ApproveThis, define:
- Who approves based on video tags (e.g., "social_media")
- Escalation rules if no response within X hours
- Auto-approval thresholds for low-risk content
Step 4: Activate & Monitor
Turn on the Zap and use ApproveThis' dashboard to track approval rates. Most teams see 60-80% faster cycles within two weeks.
Team-Specific Benefits
For Creative Teams
Reduce feedback loops with calculated fields that auto-flag common issues. Example: If a video exceeds 90 seconds, ApproveThis can require CMO sign-off before routing to other approvers.
For Legal/Compliance
Use vacation delegation to ensure continuous coverage. When your lead counsel takes PTO, approvals automatically shift to their deputy without missed deadlines.
For External Partners
Clients and contractors approve via email without Buzzvid logins. ApproveThis tracks their decisions alongside internal reviews in one audit trail.
Beyond Basic Approvals
Advanced teams combine ApproveThis features for surgical control:
Dynamic Routing
If a Buzzvid video mentions "limited-time offer", automatically add the CFO as an approver. ApproveThis' conditional logic handles these rules without manual setup.
Version Control
When approvers request changes, Buzzvid creators upload revised versions. ApproveThis links all iterations to the original request, eliminating duplicate tasks.
Budget Controls
For videos involving production costs, ApproveThis can:
- Calculate total spend using rate cards
- Require extra approvals over budget thresholds
- Auto-deny requests exceeding quarterly limits
Getting Started
Ready to transform your video workflow? Here's your roadmap:
1. Audit Current Pain Points
Track how long approvals take today. Note where bottlenecks occur - is it gathering stakeholders? Version confusion? Lack of clear guidelines?
2. Define Priority Use Cases
Start with high-impact scenarios like client-facing content or compliance-heavy videos. Measure time saved and error reduction.
3. Build Team Buy-In
Demo the integration for key stakeholders. Highlight that approvers keep working through email - no new tools to learn.
Start your ApproveThis trial to see the Buzzvid integration live. For Zapier setup help, reference their official documentation.
Integrate with Buzzvid Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Buzzvid
Suggested workflows (and their Zapier components) for Buzzvid
Create approval requests for new Buzzvid videos
This automation triggers when a new video is created in Buzzvid and automatically creates an approval request in ApproveThis. It streamlines the workflow by ensuring that video content is reviewed and approved before further action. *Note: Adjust fields in the ApproveThis action as needed.*
Zapier Components

Trigger
New Video
Triggers when a new video is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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