ApproveThis manages your Demand Metric Integration approvals.

Two Platforms, One Unified Solution

Marketers face a constant tug-of-war between agility and governance. Demand Metric provides the tools to plan campaigns, track tasks, and manage resources, while ApproveThis adds structure to the decision-making that fuels those efforts. Together, they create a closed-loop system where projects move forward only after key stakeholders align – without manual follow-ups or chaotic email threads.

This integration isn’t about replacing tools; it’s about connecting them intelligently. When a marketing team launches a new campaign in Demand Metric, ApproveThis automatically routes budget approvals, creative reviews, or legal sign-offs. Once resolved, Demand Metric reflects those decisions instantly, keeping projects on schedule. The result? Fewer status meetings, fewer missed deadlines, and more time for strategic work.

Where Demand Metric Needs a Decision-Making Partner

Demand Metric excels at organizing marketing activities, but approvals often happen outside its scope. Spreadsheets, Slack pings, or ad-hoc emails lack audit trails and create bottlenecks. ApproveThis fills this gap with three critical capabilities:

• Contextual Routing: Send approval requests to the right people based on project type, budget, or department.
• Enforce Accountability: Set deadlines, automatic reminders, and escalation paths for stalled decisions.

For example, a content team using Demand Metric’s editorial calendar can auto-route blog drafts to legal via ApproveThis if they mention regulated products. Legal teams review directly from email without needing a Demand Metric login, preserving compliance without slowing down publishing.

Real-World Use Cases: Beyond Theory

1. Campaign Launch Approval Automation

A mid-sized SaaS company uses Demand Metric to plan quarterly product launches. Previously, securing budget sign-off from finance took 5+ days. Now, creating a “Product Launch” project in Demand Metric triggers an ApproveThis workflow that:

• Routes budget requests over $10K to the CFO
• Sends creative assets to the compliance team
• Auto-approves expenses under $2K via threshold rules

Result: 40% faster launch cycles, with all decisions documented for audit purposes.

2. Streamlining Agency Collaboration

A retail brand’s marketing team works with external agencies on Demand Metric. Using ApproveThis, they:

• Convert agency-subtained project plans into approval requests
• Route contracts to internal legal via email (no app access required)
• Auto-update Demand Metric tasks when vendors approve deliverables

Result: Reduced miscommunication, with a clear record of client-signoffs.

3. Compliance-Driven Content Workflows

A healthcare company’s marketing team uses Demand Metric for content planning. ApproveThis adds guardrails:

• Any content tagged “Patient-Facing” in Demand Metric requires legal review
• Approved assets are automatically locked from edits post-approval
• Denied requests create corrective tasks in Demand Metric

Result: Zero compliance violations in 18 months, without slowing output.

Technical Setup: Simpler Than You Think

Connecting ApproveThis and Demand Metric via Zapier takes under 15 minutes:

1. Create Your Zap: Choose “New Project in Demand Metric” as the trigger.
2. Map Critical Fields: Link project details (budget, type, owner) to ApproveThis request fields.
3. Set Approval Rules: Define who approves based on project data (e.g., budget tiers).
4. Close the Loop: Add a Zap step to update Demand Metric when requests are resolved.

Pro Tip: Use ApproveThis’ calculated fields to auto-determine approvers. Example: If Demand Metric project budget > $15K, route to CFO; else, auto-approve.

Team-Specific Benefits

Marketing Teams: Ship Faster, with Less Risk

Marketers waste hours chasing approvals. With this integration, requesting a budget increase or creative review happens in one click from Demand Metric. Approvers get email links to review context and approve/deny in seconds. If denied, comments sync back to Demand Metric tasks, making revisions actionable.

Project Managers: Visibility Without Micromanagement

PMs see approval statuses directly in Demand Metric dashboards. No more digging through emails – they can forecast delays proactively. If a legal review is stuck, escalation rules in ApproveThis notify backup approvers automatically.

Executives: Control Without Bottlenecks

CFOs and legal teams approve directly from Outlook or Gmail. They don’t need Demand Metric logins, reducing IT overhead. Approval thresholds (e.g., auto-approving expenses under $5K) minimize trivial requests.

Why This Integration Beats Native Features

Demand Metric’s task management is robust, but it lacks granular approval logic. ApproveThis adds layers native tools can’t match:

• Delegation: Approvers OOO? Responsibilities shift automatically.
• Conditional Paths: Route requests differently based on project type, risk level, or requester.
• Compliance Safeguards: Enforce mandatory approvals before high-risk tasks begin.

Example: A financial services firm requires two-factor authentication for high-dollar approvals. ApproveThis enforces this; general-purpose tools don’t.

Getting Started: Next Steps

To implement this integration:

1. Audit Existing Bottlenecks: Where do approvals stall? What’s the cost of delays?
2. Map Key Scenarios: Start with 1-2 high-impact workflows (e.g., budget approvals).
3. Engage Stakeholders Early: Show approvers how email-based reviews save them time.

Ready to eliminate approval chaos? Register for ApproveThis or explore Demand Metric to book a custom demo.

Final Note: Approval Power Without Complexity

This integration works because it respects how teams already operate. Marketers stay in Demand Metric; approvers stay in email; leaders get audit-ready reports. It’s automation that adapts to you – not the other way around.