Why Approval Automation Matters in Modern Hiring
In today's competitive talent market, speed and transparency separate successful companies from those stuck reviewing resumes. C-Me's video-first hiring platform already gives organizations an edge with engaging candidate interactions. But when you connect it to ApproveThis through Zapier, you create a decision-making engine that moves at the pace of top talent.
This integration solves a critical bottleneck: the approval limbo between identifying strong candidates and making offers. Hiring managers waste hours chasing sign-offs through emails, while HR teams struggle to enforce consistent review processes. With ApproveThis handling the decision layer and C-Me managing candidate interactions, companies can cut approval delays by 60% while maintaining rigorous oversight.
How It Works: Approval Automation for HR Teams
ApproveThis acts as the central nervous system for your hiring approvals, using three key capabilities:
- Multi-Stage Workflows: Require sequential sign-offs from department heads, finance, and legal teams
- Conditional Logic: Auto-approve junior roles while flagging executive hires for extra scrutiny
C-Me becomes the trigger point, sending real-time alerts to ApproveThis whenever:
- A candidate completes a video interview
- Application status changes (e.g., from "screening" to "offer stage")
Approvers receive email notifications with candidate details and video links, making decisions directly from their inbox without needing C-Me access. This is particularly valuable when involving external stakeholders like board members or client representatives in hiring decisions.
Real-World Use Cases: From Startups to Enterprises
1. High-Volume Retail Hiring
A national retail chain uses C-Me to process 500+ seasonal applications weekly. Their Zapier integration automatically routes:
- Store manager candidates to regional directors
- Cashier applicants to local managers
- Leadership roles to VP-level reviewers
Approval thresholds in ApproveThis auto-approve entry-level roles meeting minimum experience requirements, while flagging candidates requesting salaries above preset limits. The result? 80% faster hiring for holiday rushes.
2. Tech Startup Scaling
A Series B SaaS company combines C-Me's video interviews with ApproveThis' calculated fields to score engineering candidates. Their workflow:
1. Technical leads rate coding challenges via C-Me
2. Scores auto-populate in ApproveThis requests
3. Candidates with 85+ points get fast-tracked to CTO approval
This system reduced time-to-hire for developers from 42 to 14 days while maintaining hiring quality.
3. Global Consultancy Client Approvals
A management consultancy firm uses both platforms to involve clients in candidate reviews:
- Client stakeholders receive ApproveThis emails with C-Me video links
- Comments sync back to C-Me application notes
- Vacation delegation ensures approvals continue during travel periods
This approach improved client satisfaction scores by 35% through increased transparency.
Implementation Guide: 4 Steps to Smarter Approvals
Setting up the integration takes under 30 minutes:
- Create Zapier connections to both C-Me and ApproveThis
- Choose triggers:
- New C-Me application created
- Application status changed - Map candidate data to ApproveThis fields
(Pro Tip: Use calculated fields for salary/experience thresholds) - Test with live data:
Submit test application → Verify approval chain → Adjust routing as needed
Most teams start with basic status change alerts, then add layers like:
- Department-specific approvers
- Auto-rejection rules for incomplete applications
- Escalation paths for overdue decisions
Cross-Functional Benefits Beyond HR
Finance Teams
CFOs appreciate how approval thresholds enforce budget compliance:
- Require extra signatures for salaries exceeding band limits
- Auto-approve roles under $75k
- Sync approved offers directly to payroll systems
Legal Departments
General counsels use the integration to:
- Review candidate NDAs during approval process
- Track diversity hiring metrics
- Maintain audit trails for compliance reporting
Operations Leaders
COOs leverage the data combo to:
- Calculate hiring velocity metrics
- Identify approval bottleneck roles
- Forecast onboarding resource needs
Critical Features for Hiring Success
While setting up your integration, explore these ApproveThis capabilities:
Email Approvals: External stakeholders can review C-Me videos and approve hires without software access. Perfect for client-facing roles or board-level reviews.
Vacation Coverage: Automatically reassign approvals when managers are OOO. Never lose a candidate to delayed decisions during holidays.
Real-Time Dashboards: Track which roles are stuck in approval limbo and why. HR teams can spot patterns like recurring department delays.
Common Pitfalls to Avoid
After implementing this integration for 120+ companies, we've seen three key mistakes:
Over-Engineering Workflows: Start with simple approval chains (2-3 steps) before adding complex conditional logic.
Ignoring Mobile Users: 63% of approvals happen on phones. Test how your C-Me video links render in ApproveThis mobile emails.
Set-and-Forget Mentality: Review approval metrics quarterly. A process that worked for 50 hires/month might crumble at 200.
Getting Started: Your Next Steps
Ready to transform your hiring approvals? Here's how to proceed:
1. Register for ApproveThis (14-day free trial)
2. Connect your C-Me account via Zapier
3. Book a workflow consultation with our HR automation experts
For teams wanting hands-on guidance, request a custom demo showing how Fortune 500 companies configure these integrations.
Final Thoughts: The Future of Hiring Velocity
The average company loses $22,000 per month in productivity for every unfilled technical role. In an era where top candidates receive offers within 72 hours, approval delays aren't just annoying—they're existential threats.
By combining C-Me's candidate engagement strengths with ApproveThis' structured decision-making, forward-thinking companies are turning hiring from a cost center into a competitive weapon. They're not just filling roles faster; they're creating candidate experiences that boost offer acceptance rates and employer branding.
The question isn't whether you can afford to implement this integration—it's whether you can afford another quarter of manual approvals.
Integrate with C-Me Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for C-Me
Suggested workflows (and their Zapier components) for C-Me
Create approval requests for new applications
Receive notifications for every new application in C-Me by creating an approval request in ApproveThis. This integration ensures that new applications undergo a structured review process for faster decision making. *Note: Ensure that the approval workflow in ApproveThis is properly configured to match your organization's review policies.*
Zapier Components

Trigger
New Application
Triggers when a new application is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for updated applications
Automatically create approval requests when an application status is updated in C-Me. This integration streamlines the decision-making process by ensuring that any status change is promptly evaluated in ApproveThis. *Note: Verify that status updates are mapped correctly to trigger appropriate workflows.*
Zapier Components

Trigger
Application Status Changed
Triggers when a status of application was changed.
Action
Create Request
Creates a new request, probably with input from previous steps.
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