
ApproveThis manages your Reliable PBX Integration approvals.
April 22, 2025
Integration Category: Communication
Two Platforms, One Powerful Connection
Modern businesses thrive when communication meets action. Reliable PBX's VoIP phone system handles customer interactions, while ApproveThis turns decisions into measurable outcomes. Together through Zapier, they create closed-loop processes where every call, SMS, or approval automatically triggers the next business-critical action.
This integration eliminates manual handoffs between teams - customer service can escalate urgent requests through automated approvals, sales teams trigger follow-up calls after deal sign-offs, and operations automatically verifies critical communications. The result? Faster response times, reduced errors, and clear audit trails across voice/text-based workflows.
How They Complement Each Other
Reliable PBX's Communication Backbone
As a cloud-based phone system, Reliable PBX manages inbound/outbound calls, SMS messaging, and call logging. Its strength lies in connecting teams with customers and external partners through multiple channels.
ApproveThis' Decision Engine
ApproveThis adds structure to critical decisions - whether approving high-value callbacks, verifying SMS-based requests, or escalating unresolved issues. Features like multi-step approvals and automatic delegation ensure nothing falls through the cracks.
The Automation Bridge
Zapier connects these systems without coding. When a PBX event occurs (e.g., SMS received), ApproveThis launches an approval workflow. Conversely, approval outcomes (approved/denied) can trigger PBX actions like outbound calls or SMS alerts.
Real-World Workflows for Key Teams
Customer Support: Verified Escalations
A regional HVAC company uses Reliable PBX SMS approvals for after-hours emergencies. When customers text "URGENT", ApproveThis:
- Routes requests to on-call managers via email/SMS
- Auto-approves if no response within 15 minutes
- Triggers PBX callback to dispatch technicians
Since ApproveThis doesn't require technicians to have PBX logins, field crews receive dispatch calls directly on personal phones while managers track escalations centrally.
Sales Operations: Contract Acceleration
A cloud software vendor links proposal approvals to demo scheduling. When sales reps update CRM deals:
- ApproveThis verifies discount thresholds
- Upon approval, Reliable PBX texts clients demo access
- Post-demo, PBX call logs trigger renewal approvals
This cut their sales cycle by 8 days by eliminating manual follow-ups.
Healthcare: Compliant Patient Outreach
A telehealth provider automates appointment reminders while staying HIPAA-compliant:
- PBX sends pre-visit SMS with ApproveThis link
- Patients confirm via email (no app login needed)
- Approvals update PBX to auto-call no-shows
Calculated fields in ApproveThis track confirmation rates, automatically flagging trends for staff reviews.
Implementation Made Simple
Core Integration Setup
Using Zapier, connect ApproveThis and Reliable PBX in under 20 minutes:
- In Zapier, choose PBX triggers like "New SMS Received"
- Map key data (caller ID, message content) to ApproveThis
- Set approval rules (thresholds, approvers, deadlines)
- Configure PBX actions for approval outcomes
Pro Tip: Use ApproveThis' Calculated Fields to auto-prioritize requests based on PBX data. For example, SMS containing "URGENT" could bypass lower-tier approvals.
Cross-Team Collaboration
ApproveThis shines when external partners are involved. Vendor approval workflows:
- Use PBX to collect supplier updates via SMS
- Route to internal procurement teams
- Approvers reply via email without PBX access
- PBX auto-calls suppliers with decisions
Vacation Delegation ensures seasonal vendors still get timely responses when staff is out.
Beyond Basic Approvals
Dynamic Call Routing
Link approval thresholds to PBX call handling. Example: Customer service escalations approved under $500 get routed to regional managers, while higher amounts trigger executive calls.
Audit-Ready Compliance
ApproveThis logs every decision with timestamps and comments, while PBX provides call recordings. During audits, match approval records to actual client communications in two clicks.
Scalable Client Portals
Service firms use ApproveThis as a lightweight client portal. When clients email approvals, PBX automatically updates project statuses and notifies teams via SMS.
Start Optimizing Today
Whether improving customer response times or streamlining internal decisions, combining ApproveThis and Reliable PBX turns communication into actionable workflows. Key advantages:
- No Extra Licenses: Approvers interact via email/SMS, not through PBX logins
- Multi-Channel Tracking: See approval status alongside call/SMS history
- Conditional Routing: Auto-escalate based on call duration, message content, or approval type
Ready to transform how your team handles critical decisions? Register for ApproveThis or explore Reliable PBX's VoIP solutions, then connect them via Zapier in minutes.
Integrate with Reliable PBX Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Reliable PBX
Suggested workflows (and their Zapier components) for Reliable PBX
Create approval request for new received SMS
When a new SMS is received on Reliable PBX, this integration creates an approval request in ApproveThis to verify if further action is needed. *Note: Ensure proper SMS filtering is configured if required.*
Zapier Components

Trigger
SMS Received
Triggers when a new SMS is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval request for new call logs
When a new call log is recorded on Reliable PBX, this integration creates an approval request in ApproveThis to verify call details before follow-up. *Note: Map call log data appropriately for review.*
Zapier Components

Trigger
Call Log
Triggers when a user visits the call history section in the desktop app.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send SMS for new approval requests
When a new approval request is initiated in ApproveThis, this integration sends an SMS via Reliable PBX to notify the relevant team. *Note: Verify that recipient and message details are correctly configured.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send SMS
Action to send SMS
Place call for completed approval workflows
When an approval request is resolved in ApproveThis, this integration triggers a call via Reliable PBX to inform stakeholders about the decision. *Note: Confirm call scheduling and stakeholder availability before use.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Place Call
To place a call
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