ApproveThis manages your ShareBuilders Integration approvals.

When Approval Automation Meets Media Sales Muscle

Let’s get real: media sales teams running ShareBuilders shouldn’t be wasting time chasing down signatures or wondering if Karen in accounting saw the new client rate card. That’s where ApproveThis comes in – like a bouncer for your approval processes, but with better manners and zero velvet rope.

When you connect ApproveThis to ShareBuilders through Zapier, you’re essentially giving your CRM steroids. We’re talking automatic approval chains that kick off when new leads hit the system, instant alerts when deals get greenlit, and zero back-and-forth emails with external partners who don’t even have ShareBuilders logins.

Why This Combo Works for Teams That Hate Waiting

ShareBuilders keeps your media sales pipeline organized – contacts, leads, inventory all in one place. ApproveThis handles the “can we actually do this?” conversations. Together? They turn your team into a deal-closing machine that doesn’t leak revenue between approval cracks.

Here’s the kicker: ApproveThis approvers don’t need ShareBuilders licenses. Your external vendors can approve rate cards via email while your legal team reviews contracts in the app – no new software costs, no training headaches.

Real-World Use Cases That Actually Matter

1. New Client Onboarding That Doesn’t Suck

Picture this: Your sales rep lands a regional car dealership wanting to run radio spots. They create the company account in ShareBuilders. Before anyone can pop champagne, ApproveThis automatically:

• Checks if the ad budget meets your minimums
• Pings legal to review terms
• Gets the station manager’s thumbs-up on inventory availability

Media companies using this combo report cutting onboarding from 5 days to 12 hours. Because waiting for approvals is so 2010.

2. Lead Prioritization That Actually Works

When a new lead drops into ShareBuilders – say, a national hotel chain inquiring about digital ad packages – ApproveThis can:

• Calculate potential deal value using custom fields
• Route high-value leads straight to VP-level approval
• Auto-approve smaller deals that fit preset criteria

Broadcast networks using this setup claim 23% faster response times on premium leads. Because letting $500K deals collect digital dust in an inbox is career-limiting.

3. Contract Finalization Without the Headaches

Approved a sponsorship deal in ApproveThis? ShareBuilders instantly creates the contact record and starts the fulfillment clock. No more “Wait, did legal clear this?” check-ins. The best part? If a request gets denied, ShareBuilders automatically tags the lead for follow-up in 90 days. No loose ends.

Setting This Up Without Losing Your Mind

Here’s the no-BS guide to connecting ApproveThis and ShareBuilders:

1. Log into Zapier (you’ve got an account, right?)
2. Choose ShareBuilders as your trigger app
3. Pick an event like “New Company Account Created”
4. Connect ApproveThis as your action app
5. Map the important fields – deal value to approval thresholds, client type to routing rules

Pro tip: Use ApproveThis’ calculated fields to auto-flag deals needing CFO approval. Example: Any media buy over $50K that includes production costs gets kicked upstairs automatically.

Department-Specific Wins

Sales Teams

Your AE’s can see approval statuses in real-time right next to ShareBuilders lead records. No more switching tabs or guessing games. If a deal gets stuck, they know exactly whose inbox to haunt.

Operations Crew

Auto-escalate inventory conflicts using approval thresholds. If a proposed ad slot sale overlaps with an existing reservation, ApproveThis bumps it to scheduling leads instantly. No double-booking disasters.

Finance Nerds

Set up multi-tiered approvals based on deal risk. Local direct sales under $10K? Auto-approved. National buys with payment terms over 60 days? Requires three signatures. Bonus: All approvals feed directly into your audit trails.

Features You’ll Actually Use

Beyond the basic approvals, this integration shines with:

Vacation Delegation: Sales director going on a cruise? Their approvals automatically reroute to the SVP without missing SLAs.

Email Approvals: Let vendors approve insertion orders without creating accounts. They click “Approve” in their inbox, you get notified in ShareBuilders.

Conditional Routing: Automatically send radio spot approvals to the programming team and digital deals to the ad ops squad. No wrong-door submissions.

When to Use This Combo (And When Not To)

This integration makes sense if:

- You’re handling 50+ media deals monthly across multiple teams
- External partners need to approve contracts but don’t have CRM access
- Sales cycles frequently stall on internal sign-offs

Maybe skip it if you’re a three-person shop where approvals happen over Slack anyway. But once you hit scale? This is your lifeline.

Bottom Line for Media Companies

ApproveThis + ShareBuilders via Zapier isn’t about being fancy – it’s about eliminating the approval black holes that kill media deals. When you can turn “We’ll get back to you” into “Approved, here’s next steps” before the client finishes their latte? That’s how you outpace competitors still using email chains.

Ready to stop losing deals to approval limbo? Get started with ApproveThis or book a 15-minute demo that skips the sales fluff and shows real workflows.