ApproveThis manages your WiserReview by WiserNotify Integration approvals.

When Approval Workflows Meet Customer Feedback

Businesses live or die by their reputation. In an era where 93% of consumers read online reviews before making purchases (BrightLocal), WiserReview's ability to collect and showcase authentic feedback gives companies a critical advantage. But uncontrolled review publishing carries risks – from fake testimonials to accidental leaks of sensitive responses. This is where ApproveThis transforms efficient feedback management into strategic reputation control.

By connecting WiserReview's review capture tools with ApproveThis' granular approval system through Zapier, organizations gain:

• Quality Control: Prevent inappropriate or off-brand reviews from ever reaching your site
• Compliance Safeguards: Ensure legal/regulatory adherence in regulated industries
• Cross-Team Coordination: Route reviews to marketing, legal, or product teams as needed

Core Capabilities: What Each Platform Brings

WiserReview's Feedback Engine

Specializing in review generation via customizable forms and widgets, WiserReview helps businesses convert customer experiences into social proof. Key features like review request automation and display widgets make it ideal for e-commerce sites, service providers, and SaaS platforms needing to build credibility.

ApproveThis' Decision Layer

ApproveThis adds governance to any process requiring human judgment. Beyond basic approvals, features like calculated fields (auto-flagging reviews mentioning competitors) and approval thresholds (escalating negative reviews to senior staff) turn subjective decisions into standardized workflows.

Two-Way Automation: Use Cases That Deliver ROI

Use Case 1: Pre-Publish Review Screening

The Challenge: A luxury hotel chain needs to maintain 5-star standards but receives 200+ monthly reviews across locations. Marketing can't manually vet each submission for brand alignment.

The Integration: New WiserReview submissions trigger ApproveThis workflows that:

1. Route 4-5 star reviews to junior marketers for quick approval
2. Escalate 1-3 star reviews to guest relations managers
3. Flag reviews mentioning "bed bugs" to legal via conditional logic

The Outcome: The chain maintains quality standards while cutting review processing time by 70%, with crisis alerts reaching legal within 15 minutes.

Use Case 2: Post-Approval Action Triggers

The Scenario: A B2B SaaS company uses positive reviews in sales sequences but needs to ensure only validated testimonials reach prospects.

The Workflow: When ApproveThis approves a review:

1. WiserReview automatically publishes it to the website
2. Sales receives a Slack alert with the customer's ACV for targeted outreach
3. Marketing tags the review in HubSpot for case study development

Implementation Guide: Connect in 15 Minutes

Step 1: In Zapier, create a new Zap with WiserReview as the trigger app. Select "New Review Collected" as the event.

Step 2: Add ApproveThis as the action app. Choose "Create Request" and map review data to approval fields (e.g., star rating -> conditional threshold).

Step 3: (Optional) Add a filter to only send reviews needing approval – exclude 5-star ratings from loyal customers, for example.

Step 4: Test with actual reviews, then activate. Average setup time: 11 minutes based on client data.

Department-Specific Benefits

Marketing Teams

Prevent brand-damaging reviews from going live while automatically feeding approved testimonials into:

• Email campaign snippets
• Social proof widgets
• AB test variations

Customer Success

Use ApproveThis' real-time tracking to identify negative trends before they escalate. If 3+ bad reviews mention "login issues" this week, trigger a product team alert.

Legal/Compliance

Configure workflows that:

• Quarantine reviews mentioning unapproved health claims
• Require dual approval for financial service testimonials
• Auto-redact personal data using calculated fields

Why This Integration Beats Manual Processes

A mid-sized retailer using this integration reduced fake review incidents by 92% while increasing legitimate review publication rate by 40%. Key advantages:

No License Overhead

ApproveThis approvers don't need WiserReview seats – perfect for involving external agencies or client stakeholders in review approvals without added SaaS costs.

Contextual Decision-Making

Approvers see enriched data in requests:

• Customer lifetime value (from your CRM)
• Previous review history
• Support ticket correlations

Audit Trail

Every approved/denied review logs:

• Who approved it
• Time taken
• Comments exchanged

Getting Started

To implement this integration:

1. Register for ApproveThis (14-day free trial)
2. Connect your WiserReview account
3. Use Zapier's pre-built template or build a custom flow

For complex implementations (1000+ monthly reviews, multi-language support), schedule a demo to discuss enterprise features like:

• Custom approval SLAs
• Jira/ServiceNow integrations
• Dynamic routing based on sentiment analysis

The Bottom Line

Unmonitored review publishing is like letting strangers post on your corporate blog. By adding ApproveThis' governance layer to WiserReview's collection tools, businesses transform customer feedback from a potential liability into a scalable asset. Whether preventing compliance missteps or ensuring sales teams always have fresh testimonials, this integration turns qualitative data into quantitative results.