
ApproveThis manages your OnSign TV Integration approvals.
April 17, 2025
Integration Category: Files
Why Approval Management Matters for Digital Signage
Digital signage isn’t just about screens – it’s about delivering the right message at the right time. But behind every campaign, playlist, or emergency alert displayed on OnSign TV’s platform, there’s an approval process. Marketing teams need legal review. Operations requires safety checks. Finance demands budget oversight. Manual approval chains create bottlenecks that delay content deployment and increase compliance risks.
ApproveThis solves this by adding structure to decision-making. When integrated with OnSign TV via Zapier, it creates a closed-loop system where content updates, maintenance alerts, and reporting workflows trigger automated approval processes. The result? Faster deployments, clearer accountability, and fewer errors.
Core Benefits of Integration
1. Accelerated Content Deployment: Automatically route new campaigns for approval based on content type, location, or budget thresholds. Approvers can review and sign off directly via email without needing OnSign TV access.
2. Reduced Downtime: When players go offline, create maintenance approval requests that automatically include device location, error logs, and SLA details from OnSign TV.
3. Compliance Automation: Generate audit trails showing who approved specific content changes or report releases, with timestamps matching OnSign TV’s activity logs.
4. Cross-Team Coordination: Use calculated fields in ApproveThis to auto-approve routine updates under $500 while routing high-budget campaigns to executives.
Real-World Use Cases
Retail: Dynamic Promotions
A national retailer uses OnSign TV to manage in-store promotions across 200+ locations. Their Zapier integration triggers an ApproveThis workflow whenever a new campaign is uploaded. Regional managers receive approval requests with embedded previews and budget impact calculations. Once approved, the campaign automatically deploys to screens in their territory. Vacation delegation ensures coverage during peak seasons.
Healthcare: Emergency Alerts
A hospital network displays CDC guidelines and emergency protocols via OnSign TV. Their integration requires infection control specialists to approve any content changes. ApproveThis uses sequential approvals – first the medical director, then the compliance officer – with automatic escalations if either doesn’t respond within 2 hours.
Corporate: Global Brand Compliance
A multinational automaker routes all dealership signage updates through ApproveThis. Local marketers submit requests via Microsoft Forms, which Zapier pushes to OnSign TV after brand team approval. The integration uses conditional logic – campaigns over $10k require CFO review, while minor edits auto-approve.
Technical Integration Overview
The Zapier connection between ApproveThis and OnSign TV handles four key scenarios:
1. Content Approval → Play Campaign
When a new approval request is created in ApproveThis (e.g., for a holiday promo), approved content automatically plays on designated OnSign TV players. Use case: Retailers eliminating manual scheduling for time-sensitive sales.
2. Report Generation → Approval Request
OnSign TV’s monthly performance reports trigger ApproveThis workflows requiring marketing director sign-off before external sharing. Use case: Agencies ensuring client-facing data is validated.
3. Approval Outcome → Player Tagging
Denied approval requests add “Needs Revision” tags to OnSign TV players, while approvals tag screens as “Audit Ready.” Use case: Healthcare networks tracking compliance status across facilities.
4. Player Offline → Maintenance Ticket
When OnSign TV detects an offline player, ApproveThis creates a service request with embedded diagnostics. Use case: Universities quickly dispatching IT teams to lecture hall screens.
Setup Guide
Step 1: Create a Zapier account if you don’t have one.
Step 2: In Zapier, choose OnSign TV as your trigger app. Select an event like “New Report” or “Player Offline.”
Step 3: Connect ApproveThis as your action app. Map OnSign TV data (e.g., campaign ID, player status) to ApproveThis fields.
Pro Tip: Use ApproveThis’ calculated fields to auto-populate approval thresholds based on OnSign TV’s campaign duration or player count.
Team-Specific Advantages
Marketing Teams
Eliminate back-and-forth emails by embedding OnSign TV content previews directly into approval requests. Dynamic fields show real-time metrics like estimated impressions based on player locations.
Operations Managers
Auto-generate maintenance tickets when players go offline, including OnSign TV’s last connectivity timestamp. Route high-priority requests to senior technicians using approval thresholds.
Compliance Officers
Require dual approvals for sensitive reports exported from OnSign TV. Approval groups ensure both legal and executive review before releasing data to regulators.
Critical Features in Action
Email-Based Approvals: Regional directors approve/deny campaigns from their inbox while traveling – no need to log into OnSign TV.
Vacation Delegation: If a retail manager is OOO during Black Friday prep, approvals automatically reroute to their deputy without interrupting deployments.
Real-Time Tracking: Digital signage vendors monitor approval progress across all client accounts via a centralized dashboard, reducing status update calls.
Why This Integration Works
OnSign TV excels at content delivery; ApproveThis masters process governance. Together via Zapier, they ensure every screen update meets organizational standards without manual handoffs. A restaurant chain reduced menu board update time from 72 hours to 45 minutes using this integration – legal approved allergen info while marketing handled design changes in parallel workflows.
Getting Started
ApproveThis offers a 14-day free trial with full Zapier integration capabilities. For teams managing 10+ OnSign TV players, the ROI comes from faster content cycles and reduced compliance incidents. Visit ApproveThis to register, or book a demo to see how conditional approval logic works with your OnSign TV deployment.
Final Considerations
While setting up Zaps, focus on high-impact processes first – emergency alert approvals or financial report reviews. Use approval thresholds to avoid overwhelming stakeholders with minor requests. Remember: approvers only need email access, making this ideal for involving external agencies or franchise partners who shouldn’t have direct OnSign TV logins.
Integrate with OnSign TV Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for OnSign TV
Suggested workflows (and their Zapier components) for OnSign TV
Play campaign for new approval requests
When a new approval workflow is initiated in ApproveThis, this automation plays a specific campaign or playlist on OnSign TV. It instantly displays approved content without manual scheduling.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Play a Campaign or Playlist on Demand
Plays a Campaign or Playlist on demand.
Create approval requests for new reports from OnSign TV
When OnSign TV generates a new report, this automation creates an approval request in ApproveThis to facilitate timely review. It helps streamline the review process and ensures that reports are approved efficiently. *Note: Adjust the approval criteria in ApproveThis to suit your process.*
Zapier Components

Trigger
New Report
Triggers when a new report is ready for download.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add tag to players for completed approval requests
This automation monitors approval outcomes in ApproveThis and adds a specific tag to a player in OnSign TV when a request is approved or denied. It simplifies content management by clearly marking players based on approval status.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Add a Tag to a Player
Adds a Player Tag.
Create approval requests for offline players from OnSign TV
When a player goes offline in OnSign TV, this automation creates an approval request in ApproveThis to assess maintenance needs. It helps trigger timely inspections and reduces downtime by initiating structured reviews.
Zapier Components

Trigger
Player Offline
Triggers when a player goes offline.
Action
Create Request
Creates a new request, probably with input from previous steps.
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