ApproveThis manages your Eventable Integration approvals.

Two Tools, One Powerful Connection

When you combine Eventable's calendar communication platform with ApproveThis' approval management system through Zapier, you create a new standard for controlled agility in business operations. This integration solves a critical challenge for growing organizations: maintaining oversight without sacrificing speed in event planning and execution.

Eventable excels at creating and managing calendar-based communications, while ApproveThis brings structure to decision-making processes. Together, they enable teams to:

• Automate approval chains for event proposals
• Sync real-time updates between systems
• Maintain compliance without manual follow-ups

Why This Integration Matters

Consider a corporate communications team planning a quarterly earnings webinar. With traditional tools, they might email a spreadsheet for approval signatures, then manually recreate the event in their calendar system. The ApproveThis-Eventable connection eliminates this friction through three key advantages:

Decision Velocity

Legal and compliance teams can review event details directly from their email inbox using ApproveThis' email-based approvals, while marketing teams maintain momentum in Eventable. Approval decisions automatically update event statuses, removing the "waiting on sign-off" bottleneck.

Cross-Team Visibility

Department heads gain real-time insight into pending events through ApproveThis' dashboard, while operations teams track confirmed events in Eventable. This dual visibility prevents scheduling conflicts and duplicate efforts.

Real-World Workflow Solutions

Let's examine how specific teams benefit from connecting these platforms:

Corporate Event Planning

When the HR team at TechCorp schedules leadership trainings, they use this integration to:

1. Create draft events in Eventable
2. Auto-generate approval requests in ApproveThis
3. Route to Legal (compliance check) → Facilities (room booking) → Finance (budget approval)

ApproveThis' calculated fields automatically flag events exceeding department budgets, while Eventable updates room reservations based on approval status.

Marketing Campaign Launches

A consumer goods company coordinates product launch webinars by:

1. Creating approval-required events in Eventable
2. Routing to Product Marketing (content approval) → Legal (disclaimer review) → PR (messaging alignment)
3. Auto-publishing approved events to participant calendars

The integration saved 12 hours per launch cycle by eliminating manual status updates between teams.

Key Integration Features

These workflows leverage unique capabilities from both platforms:

ApproveThis Strengths

• Approval thresholds automatically approve small-budget events while flagging larger ones
• Vacation delegation ensures event approvals never stall
• Calculated fields validate event budgets against department limits

Eventable Advantages

• Automatic calendar updates for approved events
• Subscriber management tied to approval status
• Real-time participant communication

Implementation Guide

Setting up the integration takes about 15 minutes:

Step 1: Connect Through Zapier

Create a Zapier account and connect both apps using their native connectors. ApproveThis requires API key authentication, while Eventable uses OAuth.

Step 2: Configure Triggers

Choose your primary workflow direction:

Option A: Eventable → ApproveThis (Event creation triggers approval)
Option B: ApproveThis → Eventable (Approval triggers event update)

Step 3: Map Data Fields

Critical connections include:
• Eventable's "Event ID" → ApproveThis' reference field
• ApproveThis' decision status → Eventable's event state
• Budget calculations → Eventable's custom metadata

Team-Specific Benefits

For Executives

Gain visibility into event pipelines through ApproveThis' dashboard while trusting that only compliant events reach public calendars in Eventable. Automatic escalation paths ensure urgent matters get prioritized attention.

For Operations Teams

Maintain a single source of truth in Eventable while using ApproveThis to collect necessary sign-offs. The vacation delegation feature prevents resource scheduling delays when approvers are unavailable.

For External Partners

Client agencies can submit event proposals through Eventable without needing ApproveThis licenses. Partners receive email approvals and see real-time status in shared Eventable calendars.

Beyond Basic Approvals

Sophisticated teams enhance the integration using:

Conditional Workflows

Set rules in ApproveThis to:
• Auto-approve recurring events under $5k
• Require dual approval for events with >500 attendees
• Route virtual vs in-person events to different approvers

Data Validation

ApproveThis' calculated fields can:
• Compare event budgets to quarterly allocations
• Check date conflicts against existing Eventable entries
• Validate attendee counts against venue capacities

Getting Started

To implement this integration:

1. Create free accounts at ApproveThis and Eventable
2. Connect both to your Zapier account
3. Clone our pre-built template for event approvals

For complex implementations, schedule a custom demo showing how to:
• Configure multi-stage approval chains
• Set automatic event updates based on decisions
• Generate compliance reports across both systems

The Future of Controlled Agility

As organizations balance speed with governance, the ApproveThis-Eventable integration represents a new operational model. Marketing teams can move faster knowing compliance checks are automated. Legal teams spend less time chasing down event details. Executives gain confidence in both the pace and quality of public-facing activities.

This isn't just about approving calendar items - it's about creating an organizational rhythm where good ideas move forward quickly while risks get caught early. The integration works particularly well for:

• Public companies managing earnings communications
• Healthcare providers scheduling patient-facing events
• Educational institutions coordinating campus activities

Next Steps

Ready to transform how your organization handles event approvals?

Start your free ApproveThis trial or explore Eventable's features. For personalized guidance, request an integration demo showing how to adapt these workflows to your specific compliance requirements and event types.