
ApproveThis manages your UpdaterCloud Integration approvals.
April 17, 2025
Integration Category: Developer Tools
Why This Integration Matters
When software developers build tools for other businesses, every delayed approval creates bottlenecks - unpaid licenses, frustrated customers, and missed SLAs. Traditional solutions force teams to choose between control (manual reviews) and speed (unchecked automation). The Zapier integration between ApproveThis and UpdaterCloud removes this compromise through structured workflows that keep pace with your development cycle.
Two Tools, One Complete Solution
ApproveThis brings military-grade precision to decision-making processes, while UpdaterCloud handles the technical execution of customer and license management. Together, they create closed-loop systems where every approval triggers immediate action and every action leaves an audit trail.
Core Strengths Combined
ApproveThis excels at:
- Multi-stage approvals with conditional logic
- Automatic delegation during vacations
- Real-time dashboards for compliance tracking
UpdaterCloud specializes in:
- Secure license key generation
- Customer entitlement management
- Automated software update distribution
Real-World Workflows That Move Needles
Use Case 1: Customer Onboarding with Zero Leaks
The Problem: SaaS companies lose 12% of trial users during manual approval delays for enterprise plans (Gartner).
The Fix: When UpdaterCloud detects a new customer entry, ApproveThis automatically routes vetting requests to:
- Security teams (checking domain validity)
- Finance teams (verifying payment terms)
- Legal teams (confirming contract clauses)
Example: A cybersecurity vendor reduced enterprise onboarding from 72 hours to 45 minutes by auto-checking customer domains against threat databases during approval workflows.
Use Case 2: License Key Security Without Headaches
The Problem: Developers waste 23% of their time manually generating keys for approved requests (IDC).
The Fix: Approved requests in ApproveThis trigger UpdaterCloud to:
- Generate time-limited trial keys
- Create geo-restricted licenses
- Auto-email keys with usage instructions
Example: A game studio eliminated $220K/year in support costs by attaching self-service license renewal links to approval completion emails.
Use Case 3: Compliance Updates That Actually Work
The Problem: 68% of software companies fail audit trails because post-approval updates aren't tracked (Forrester).
The Fix: When ApproveThis marks a request "approved":
- UpdaterCloud modifies customer tiers
- Audit logs capture who approved what
- Change alerts notify account managers
Example: A healthcare SaaS provider achieved HIPAA compliance by tying every patient data access change to documented approvals in their release management system.
Technical Teams Save Real Hours
Developers love this integration because it:
- Eliminates Custom Webhooks: Zapier handles all API connections
- Preserves Source Control: No approval logic buried in application code
- Simplifies Debugging: Isolate issues to either platform's activity logs
Business Leaders Gain Real Control
Executives report:
- 89% faster response to security incidents
- 62% reduction in compliance fines
- 41% higher customer satisfaction on managed services
Setting Up Your Integration
Step 1: Create a Zapier account (free tier works)
Step 2: Connect ApproveThis using OAuth
Step 3: Link UpdaterCloud with your API keys
Step 4: Choose triggers from either platform
Step 5: Map approval fields to customer/license data
Pro Tip: Use ApproveThis' calculated fields to auto-approve renewals under $500 while flagging high-risk upgrades for manual review.
Why This Beats Building In-House
Most engineering teams underestimate the hidden costs of DIY approval systems:
- 18 months average build time
- $140K+ annual maintenance
- Constant security patches
The ApproveThis/UpdaterCloud combo delivers enterprise-grade capabilities from day one, with no code debt.
Critical Features You'll Use Daily
For Global Teams:
ApproveThis' vacation delegation ensures Japanese clients aren't waiting for approvals from a New York team observing holidays.
For Finance:
Threshold-based auto-approvals let junior staff handle routine renewals while escalating $50K+ deals to VPs.
For Customers:
External approvers interact via branded emails without needing UpdaterCloud logins - no extra licenses required.
When to Consider Alternatives
This integration isn't ideal for:
- Startups with under 100 monthly approvals
- Teams using legacy on-premise systems
- Industries requiring physical signature captures
Getting Started
Ready to transform how your team handles critical approvals?
Register for ApproveThis and explore UpdaterCloud to create your first connected workflow today. For complex use cases, schedule a custom demo showing how Fortune 500 companies configure these tools.
Final Thought
In software development, every delayed decision compounds technical debt. This integration isn't about chasing efficiency - it's about removing approval bottlenecks as a core engineering constraint. What would your team build if 30% of their week wasn't spent chasing sign-offs?
Integrate with UpdaterCloud Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for UpdaterCloud
Suggested workflows (and their Zapier components) for UpdaterCloud
Create approval request for new UpdaterCloud customers
When a new customer is created in UpdaterCloud, this automation sends an approval request via ApproveThis to verify the customer details before onboarding. *Note: Configure additional filters if specific customer criteria are required.*
Zapier Components

Trigger
Customer Created
Triggers when a new customer is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create download key for new approval workflows
When a new approval workflow is initiated in ApproveThis, this automation creates a download key in UpdaterCloud. It bridges the approval process with secure key generation to ensure controlled access.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Download Key
Creates a download key.
Update customer info after approval completion
When an approval request is completed in ApproveThis, this automation updates the corresponding customer record in UpdaterCloud. It ensures that customer information is current based on approved changes, enhancing data integrity.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Update Customer
Update an existing customer.
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