ApproveThis manages your Rebrandly Integration approvals.

When Approval Processes Meet Branded Links

Let's be real - nobody got into marketing or operations because they love chasing down approvals for every damn URL shortener link. But here's the kicker: branded links matter (like, really matter) for tracking campaigns and maintaining professional credibility. Meanwhile, approval processes exist because somebody's cousin once spent $50K on rogue Facebook ads.

This is where ApproveThis and Rebrandly become your new power couple. One handles the bureaucratic red tape, the other makes sure your links don't look like spam. Together through Zapier, they turn what used to be a 3-day email chain into a 3-minute automated workflow.

Why This Combo Works for Mid-Sized Companies

Companies between 50-5,000 employees hit a sweet spot: big enough to need real processes, small enough that "enterprise solutions" feel like using a sledgehammer to crack a walnut. Here's what changes when you connect these tools:

• No more license creep: Approvers only need ApproveThis access - no extra Rebrandly seats required
• Audit trails that actually make sense: See who approved which link version and when

We recently saw a SaaS company cut their campaign launch time by 40% just by automating link approvals between their marketing ops and legal teams. No all-hands meetings required.

Three Ways This Integration Actually Gets Used

1. The Gatekeeper Workflow

Scenario: Your social media team wants to launch a promo link for tomorrow's sale. Legal needs to vet it first.
How it works: New Rebrandly link → Auto-creates ApproveThis request → Legal approves via email → Link goes live
Real-world twist: Use ApproveThis' calculated fields to auto-approve links under 50 characters if they match pre-approved domains.

2. The Retroactive Audit

Scenario: That viral LinkedIn post just sent 10K clicks to a pricing page... that your sales team updated last week.
How it works: Rebrandly detects click threshold → Triggers approval review → Exec team decides whether to pull link
Pro move: Set up approval thresholds to auto-flag links getting >1K clicks/week for compliance checks.

3. The Cross-Department Handoff

Scenario: HR needs to distribute a confidential survey link via 3 levels of leadership approval.
How it works: Survey created in Typeform → Generates Rebrandly link → Sequential approvals in ApproveThis → Link released to specific employee groups
Why it works: Approval groups with vacation delegation prevent bottlenecks when managers are OOO.

Setting This Up Without Losing a Day

Here's the no-BS guide to getting started:

1. Create Zapier account (if you don't have one)
2. Connect ApproveThis and Rebrandly as apps
3. Pick your trigger ("When X happens in Rebrandly...")
4. Choose your action ("Then do Y in ApproveThis...")
5. Test with a non-critical link first

Total setup time? About 15 minutes if you're not distracted by Slack. Approval workflows auto-update across both platforms once live.

Who Actually Benefits From This?

Marketing Teams

Stop playing phone tag with legal every time you need to shorten a UTM link for paid ads. Set conditional approvals where only regulated industries (finance, healthcare) require manual review.

Partner Managers

External affiliates can submit their referral links through Rebrandly → ApproveThis automatically routes to your channel manager. Partners don't see your internal comments, you maintain brand standards.

IT Departments

Automatically flag and review any shortened links pointing to internal tools or sensitive docs. Use approval thresholds to block links that get too much unexpected traffic.

The Hidden Perks Nobody Talks About

Beyond the obvious time savings, this combo solves two sneaky problems:

1. The "Who Changed What?" Mystery:
Since every Rebrandly edit can trigger a new approval request, you'll never again have that moment where someone "accidentally" alters a live campaign link without telling anyone.

2. The License Fee Shuffle:
Contractors or clients only need ApproveThis access to approve links - no need to add them as paid users in Rebrandly. Saves about $15/user/month when working with external teams.

When You Shouldn't Use This Integration

Let's not pretend this is a magic bullet. You might want to think twice if:

• Your team approves fewer than 20 links/month (manual might be faster)
• You require real-time biometric approvals (looking at you, fintech)
• Your legal team insists on wet signatures for digital assets (yes, those companies exist)

Making This Work Long-Term

Three tips to prevent this from becoming shelfware:

1. Start with one high-pain team: Usually marketing ops or partner management
2. Use auto-approvals strategically: Only require human eyes where it matters
3. Quarterly cleanup: Archive old workflows, sunset unused links

What's Next?

If you've ever thought "There's got to be a better way" when sending your fifth approval reminder this week - there is. The combo of ApproveThis + Rebrandly via Zapier isn't sexy, but it works like industrial-strength duct tape for process gaps.

Ready to stop being the approval bottleneck? Book a 15-minute demo or start a free trial. No need to bring your IT department - we promise.