How to Automate Approval Workflows Between ApproveThis and Supademo (Without the Headaches)

Let’s get real: approvals suck. They’re the traffic jam of business processes. Someone creates a request, it gets lost in Slack, Finance needs a PDF, Legal wants it in triplicate, and suddenly your “urgent” demo approval is older than your office coffee. Enter ApproveThis and Supademo – two tools that fix this mess by working together through Zapier. No more chasing people down. No more “I didn’t see the email.” Just clean, trackable approvals that keep your teams moving.

Why This Combo Works (Spoiler: It’s Not Magic)

Supademo creates interactive product demos that show exactly how users engage with your tool. But here’s the kicker: knowing someone watched your demo doesn’t mean squat if nobody acts on it. That’s where ApproveThis comes in. When you connect these two, you turn passive demo views and new leads into structured approval workflows. Sales needs a VP sign-off before offering a custom demo? Legal requires compliance checks before sharing sensitive features? This integration handles it without the back-and-forth.

Key benefits:

• Turn demo engagement data into immediate actions (approvals, follow-ups, escalations)
• Eliminate manual handoffs between sales, customer success, and leadership
• Approvers can say yes/no via email – no new logins, no extra licenses for external partners

Use Case 1: Approval Requests for Hot Demo Views

Imagine you’re a SaaS company selling project management software. A prospect from a Fortune 500 company spends 12 minutes on your advanced analytics demo. Normally, this would trigger a Slack message to the sales director, who then emails the VP of Sales for approval to offer a personalized demo. By the time everyone responds, the prospect’s already in a Zoom with your competitor.

With the integration:

Supademo detects the demo view → Zapier triggers ApproveThis to create an approval request → The sales director and VP get an email with a direct approve/reject link. The whole process takes 90 seconds, not 90 hours. ApproveThis even escalates to the CEO automatically if the VP doesn’t respond by noon.

Who Benefits:

Sales Teams: Stop losing deals to slow internal processes. Approval thresholds mean small discounts auto-approve, while big deals get fast-tracked to execs.
Customer Success: Get instant sign-offs for custom training sessions when users repeatedly view specific demo sections.
Leadership: See real-time metrics on which demos drive the most (and least) approval requests.

Use Case 2: Instant Lead Qualification Approvals

Marketing just captured 300 leads at a conference. The problem? Your SDR team can’t possibly call all of them today. With Supademo tracking which leads actually engaged with your demo, ApproveThis automatically routes:

• High-engagement leads → Immediate approval for sales outreach
• Low-engagement leads → Marketing nurture path
• Enterprise leads → Legal/Finance approval for special terms

A manufacturing company used this to cut their lead response time from 48 hours to 45 minutes. Their sales team now focuses only on pre-approved, hot leads instead of guessing who’s interested.

Bonus Perks You’ll Actually Use

ApproveThis isn’t just about saying yes/no. When combined with Supademo’s engagement data, you get:

Calculated Fields: Auto-calculate discount percentages based on how long a prospect spent on your pricing demo.
Vacation Delegation: Sales rep out? Requests auto-reassign so deals don’t stall.
Conditional Logic: If a lead views the compliance demo section 3x, route to Legal automatically.

Setting This Up Without Losing Your Mind

We’ve all seen “easy integrations” that require a PhD. This isn’t one. Here’s the drill:

1. Create a Zap: Log into Zapier, choose Supademo as the trigger app.
2. Pick Your Trigger: “New Demo View” or “New Lead” – depends on which headache you’re solving first.
3. Connect ApproveThis: Select “Create Request” as the action. Map Supademo’s data (demo length, lead score) to ApproveThis fields.
4. Test It: View a demo yourself. If the approval request pops up in ApproveThis, you’re golden.

Pro Tip: Use ApproveThis’ approval groups for cross-departmental requests. Example: A high-value lead might need simultaneous approvals from Sales, Legal, and Finance – no sequential bottlenecks.

Why Your Teams Will Stop Complaining

For Sales Ops: Track every approval in one dashboard instead of digging through 17 different tools. Set up automatic reminders so deals don’t rot in someone’s inbox.
For Marketing: Prove ROI by showing exactly which demos drive approved deals. No more “Our campaigns don’t generate quality leads” arguments.
For Execs: Get visibility without micromanaging. ApprovalThis shows where requests get stuck, so you fix process issues, not people.

The Big Picture (No Fluff)

ApproveThis + Supademo via Zapier isn’t about flashy tech. It’s about fixing the approval black holes that kill momentum. When demo engagement directly triggers approvals, you:

- Close Deals Faster: Hot leads don’t cool off while waiting for internal sign-offs
- Reduce License Costs: Approvers don’t need Supademo seats – huge for external partners
- Audit Everything: Every approval ties back to specific demo data, making compliance reviews less painful

Ready to Stop Being a Human Router?

If your teams still approve requests via email chains or (god forbid) paper forms, you’re leaving money on the table. ApproveThis and Supademo handle the grunt work, so you focus on actual work. Sign up for ApproveThis, connect your Supademo account via Zapier, and automate your first approval flow in 20 minutes. Or, if you want to see it live first, book a demo – we’ll even show you how to set up vacation delegation so your boss stops CC’ing you on everything.