ApproveThis manages your Cutt.ly Integration approvals.

Why Approval Processes Break Without Guardrails

Let’s cut through the corporate speak: most approval workflows are a mess. Links get shared before legal signs off. Marketing teams blast campaigns with unvetted URLs. Finance chases down rogue spending after the fact. Enter ApproveThis and Cutt.ly – two tools that fix this when used together.

ApproveThis isn’t just another checkbox system. It’s built for companies juggling 10+ approval types across departments. Cutt.ly isn’t your grandpa’s URL shortener – it’s a tracking powerhouse. Combined? You get automated guardrails that prevent bad links from going live and real-time oversight without micromanagement.

How This Combo Actually Works

Here’s the playbook:

• Shorten First, Ask Questions Later: Marketing teams create tracked links in Cutt.ly, but they’re disabled until approved
• Kill Bad Links Automatically: Deny an approval? The Zapier integration nukes the Cutt.ly link before it’s shared
• Audit Everything: See which approver signed off on which link – with timestamps

No more “Who approved this phishing link?” meetings. No more finance teams discovering $50K in rogue ad spend. Just clean processes.

Real-World Use Cases (Not Fluff Examples)

1. Marketing Teams: Stop Shipping Unvetted Campaign Links

The Problem: Your social media manager creates a Cutt.ly link for a Black Friday promo. It goes live without legal checking the T&Cs. Three days later, compliance is losing their minds.

The Fix: Connect Cutt.ly to ApproveThis via Zapier. Now:

• New Cutt.ly link → Auto-pauses until approved
• Approvers get email/Slack alerts with link details
• Denied? Link gets auto-deleted in Cutt.ly

Bonus: Use ApproveThis’ calculated fields to auto-approve links under $5K spend, but escalate anything above to the CFO.

2. Legal Teams: Stop Playing Whack-a-Mole With Contracts

The Problem: Sales sends clients shortened NDAs via Cutt.ly. Legal can’t track which versions are live. Chaos ensues.

The Fix:

1. Sales uploads doc to ApproveThis with Cutt.ly link
2. Legal reviews in ApproveThis’ dashboard
3. Approval triggers auto-shortening via Cutt.ly

Now every signed NDA has an audit trail. Denied? The old link dies automatically.

3. Finance Teams: Plug Leaky SaaS Budgets

The Problem: Department heads buy $700/mo tools using Cutt.ly-tracked affiliate links. Finance only finds out during audits.

The Fix:

1. Any Cutt.ly link with “software” in title → Triggers ApproveThis request
2. Finance sets thresholds: Auto-approve under $300/mo, escalate higher
3. Approved? Link stays active. Denied? Zapier kills it in Cutt.ly

Setting This Up Without IT Help

You’ll need:

1. ApproveThis account (Free trial works)
2. Cutt.ly subscription (Their $9/mo plan covers this)
3. Zapier login (Free tier handles basic automations)

Step-by-Step: The Marketing Approval Flow

Trigger: New Cutt.ly link created

Action:

1. Zapier sends link details to ApproveThis
2. ApproveThis pauses the link and alerts legal/marketing leads
3. Approval → Link goes live. Denial → Auto-deletes in Cutt.ly

Pro Tip: Use ApproveThis’ vacation delegation so approvals don’t stall when someone’s OOO.

Why This Isn’t Just for Tech Companies

Healthcare: HIPAA-Compliant Link Sharing

Patient portal links sent via Cutt.ly? Require nurse manager approval in ApproveThis before they’re active. Denied requests auto-expire to prevent PHI leaks.

Manufacturing: Supplier Portal Access

New vendor onboarding links get created in Cutt.ly. Procurement team approves in ApproveThis with 2-factor sign-off. No approval? Link dies in 24 hours.

Education: Student Activity Tracking

Field trip permission forms with Cutt.ly links. Teachers approve parent responses in ApproveThis. Denied? Auto-email the principal with the dead link audit trail.

What You’re Not Getting Elsewhere

Licensing Hack: Your legal team doesn’t need Cutt.ly seats to approve links. ApproveThis handles their input via email – no new logins.

Compliance Proof: Every approval/rejection in ApproveThis includes the Cutt.ly link, timestamp, and approver comments. Exportable for audits.

Scale Trick: Use ApproveThis’ groups to require approvals from any 2 team members (consensus) vs. specific people (sequential).

Common Objections (And How to Shut Them Down)

“We already use [Other Tool] for approvals.”

Cool. Does it natively integrate with your URL shortener? Can approvers veto links without logging in? Didn’t think so.

“Our team will hate another process.”

They’ll hate explaining to the board why a bad link cost $200K more. ApproveThis cuts their approval time by 62% – we’ve seen the data.

Next Steps That Don’t Suck

Option 1: Grab the free trial, connect to Cutt.ly in 8 minutes using Zapier’s pre-built template.

Option 2: Book a 12-minute demo where we’ll build your first approval flow live.

Option 3: Keep doing manual link reviews. We’ll wait.