ApproveThis manages your Sarbacane Engage Integration approvals.
April 22, 2025
Integration Category: Email
Why This Integration Isn't Just Another Tech Stack Toy
Let's cut through the noise: approval bottlenecks aren't just annoying - they're revenue killers. When your marketing team's stuck waiting for legal to sign off on campaign copy or sales needs Finance to greenlight a client discount, you're not just losing time. You're missing deals.
That's where connecting ApproveThis with Sarbacane Engage through Zapier changes the game. It's not about adding more software. It's about finally making your existing tools actually talk to each other without requiring your team to learn yet another interface.
Think of it this way: Sarbacane handles the "go" part of your marketing engine. ApproveThis manages the "who said you could go?" part. Zapier's just the translator making sure they're having the same conversation.
Three Ways This Combo Actually Makes Money
1. Lead Approval Funnels That Don't Leak
Picture this: Your sales team gets a hot lead from a Sarbacane campaign. Normally, they'd blast it out to the team Slack and hope someone claims it before the lead goes cold. With this setup? New Sarbacane contacts automatically create approval requests in ApproveThis.
Here's what that looks like for different teams:
- Marketing Agencies: Client sign-offs on campaign contacts in 2 clicks via email - no more "I never approved that lead list!"
- E-commerce: Auto-flag high-value customers for VIP treatment before your competitors even know they exist
Bonus: Approvers don't need Sarbacane licenses. Perfect for external clients or cross-department reviews.
2. Two-Way Sync That Doesn't Require a PhD
Most "integrations" are glorified one-night stands. This one actually commits. When ApproveThis requests get approved:
- Deals auto-populate in Sarbacane sequences
- Legal approvals trigger personalized follow-ups
- Budget sign-offs launch targeted upsell campaigns
Real example: A SaaS company used this to reduce their sales approval-to-engagement time from 3 days to 47 minutes. No joke.
3. Click Tracking That Actually Does Something
Email opens are vanity. Clicks are sanity. But most teams stop at "Ooh, someone clicked!" Here's the upgrade:
When a contact clicks a Sarbacane email link:
- Auto-create ApproveThis requests for sales follow-up
- Trigger discount approval workflows for engaged leads
- Escalate high-value content downloads to execs
Pro tip: Pair this with ApproveThis' calculated fields to auto-approve leads hitting certain engagement scores.
Setting This Up Without Losing Your Mind
We've all seen those "easy 10-step guides" that require a systems engineer. Not here. Three steps even your least techy sales rep can handle:
- Connect Sarbacane and ApproveThis to Zapier (takes 4 minutes)
- Pick your trigger (new contact, approved request, etc.)
- Map 2-3 key fields between systems
Most teams get their first workflow live in under 20 minutes. The secret? ApproveThis' pre-built Sarbacane templates. No coding, no complex logic - just checkboxes for what you need.
Department-Specific Wins That Matter
Marketing Teams
Stop guessing if campaigns are approved. Set thresholds where:
- Under $5K budget? Auto-approve
- Over $50K? Escalate to CFO + legal
- Controversial keywords? Require PR review
All while keeping Sarbacane sequences running smoothly.
Sales Ops
Deal desk approvals that don't require 17 Slack pings. When Sarbacane detects a lead hitting certain criteria:
- Auto-create approval requests with deal details
- Route to correct approver based on deal size
- Push approved deals back to Sarbacane for immediate nurturing
Finance & Legal
Stop being the bottleneck everyone hates. Use vacation delegation so approvals never stall. Set:
- Auto-approvals under safe thresholds
- Conditional routing ("If clause X, send to legal. If Y, skip to final sign-off")
- Real-time tracking to prove you're not holding things up
Why This Isn't Just Another Zap
Most Zapier integrations are like duct tape - they hold things together but look ugly. This combo actually strengthens both tools:
For Sarbacane users: Finally add governance without slowing down campaigns
For ApproveThis fans: Get real-time marketing data to make smarter approval rules
The kicker? It scales whether you're sending 100 emails or 100,000. No per-approver fees, no hidden costs.
Getting Started Without the BS
Here's your no-fluff action plan:
- Pick one pain point: Lead approvals? Campaign sign-offs? Start small.
- Use pre-built templates: Both apps have Zapier blueprints ready
- Test with a single campaign/team: Work out kinks before global rollout
Most teams see ROI in their first campaign cycle. One client cut their approval-to-send time from 6 days to 9 hours. Another reduced compliance errors by 83%.
Bottom Line
This isn't about tech for tech's sake. It's about finally making your marketing governance:
- Fast enough to keep up with sales
- Secure enough to keep legal happy
- Simple enough that people actually use it
The kicker? You can be live before your next campaign cycle. No RFP needed, no IT tickets - just actual working software.
Book a 15-minute demo to see real workflows from companies your size. Or start a free trial and connect your first Zap in the time it takes to drink your morning coffee.
Either way - stop letting approval chaos dictate your marketing speed. Your competitors aren't waiting, and neither should you.
Integrate with Sarbacane Engage Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Sarbacane Engage
Suggested workflows (and their Zapier components) for Sarbacane Engage
Create approval requests for new Sarbacane Engage contacts in ApproveThis
When a new contact is added in Sarbacane Engage, create an approval request in ApproveThis instantly. This ensures that all new leads are evaluated and approved for the next steps in your sales process. Efficiently manage contact handling and make sure no opportunity is missed.
Zapier Components
Trigger
Contact
Triggers when a new contact is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add new ApproveThis requests to Sarbacane Engage as contacts
When a workflow request is received in ApproveThis, automatically add or update the corresponding contact in Sarbacane Engage. This integration helps keep your marketing contacts synchronized with your approval processes, ensuring communication is consistent and up-to-date.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.
Action
Create Contact
Create a new contact.
Create approval requests when contacts click links in Sarbacane Engage
Automatically generate an approval request in ApproveThis each time a contact clicks on a link in your email. This allows your team to determine follow-up actions on engaged prospects, streamlining the workflow for converting leads efficiently.
Zapier Components
Trigger
Contact Click
Triggers when a contact clicks a link in an email.
Action
Create Request
Creates a new request, probably with input from previous steps.
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