Why Insurance Teams Are Gluing These Two Tools Together
Let's cut through the BS: insurance agencies live and die by two things - closing policies fast and not getting sued. AgencyZoom handles the sales grind. ApproveThis handles the "did anyone actually sign off on this?" part. Together, they stop your team from playing approval whack-a-mole every time a new lead comes in or a policy gets sold.
Here's the ugly truth most tool vendors won't tell you - most CRMs suck at approvals. AgencyZoom's great at tracking leads, but when you need three signatures from people who can't find the "reply all" button? That's where ApproveThis comes in. We automate the chasing, they automate the selling. Simple.
No More "Who Approved This?" Moments
Imagine this: A new lead pops up in AgencyZoom. Instead of Slack pings flying between sales, underwriting, and compliance, ApproveThis automatically:
- Routes the lead to exactly who needs to sign off (in order)
- Escalates if someone's on vacation
- Locks things down if the numbers don't add up
Meanwhile, AgencyZoom keeps doing what it does best - nurturing that lead until it's approval time. No more spreadsheets. No more "I thought Janet was handling that."
Real Insurance Teams Doing Real Stuff
Use Case 1: Stop Letting Good Leads Rot
Mid-sized agency (150 people) example: Their sales team was crushing lead gen, but compliance approvals took 3 days average. By connecting AgencyZoom leads to ApproveThis:
- Auto-created approval requests with lead details
- Used calculated fields to flag high-risk profiles
- Approval groups ensured UW + legal both signed off
Result: 68% faster approvals. Sales stopped complaining (mostly).
Use Case 2: Policy Compliance That Doesn't Suck
Regional carrier example: Every sold policy needed manager approval. Problem? Managers were fielding 100+ emails daily. Now:
- AgencyZoom triggers ApproveThis on policy sale
- Approval thresholds auto-approve standard cases
- Only exceptions get human eyes
Result: 40% fewer approval tasks. Auditors stopped finding "oops" moments.
Use Case 3: Client Onboarding Without the Papercuts
Commercial lines broker example: New client setups required 7 internal sign-offs. Their "system" was forwarding AgencyZoom records via email. Now:
- ApproveThis pulls AgencyZoom data into structured workflows
- Sequential approvals with deadline reminders
- Auto-updates AgencyZoom when fully approved
Result: Onboarding time cut from 11 days to 3. Clients stopped threatening to bail.
How This Actually Works (Without Tech Headaches)
Zapier does the heavy lifting. You're basically setting up rules like:
1. When X happens in AgencyZoom (new lead, policy sale, etc.)
2. Do Y in ApproveThis (create approval, check thresholds, etc.)
3. Then update AgencyZoom when approved/denied
Setup takes 15 minutes if you can work a toaster:
1. Connect both apps to Zapier
2. Pick your triggers (AgencyZoom events)
3. Map fields between systems (once, then it's automatic)
4. Test with a real lead/policy (so you don't break production)
Why Your Teams Will Actually Use This
Sales Teams
They care about one thing - closing. This combo means:
- No more guessing if leads are approved
- Auto-notified when UW gives green light
- Can see approval status right in AgencyZoom
Compliance Teams
Their nightmare is unsigned off policies. Now they get:
- Full audit trails in ApproveThis
- Mandatory checkpoints before binding
- Escalations when SLAs are missed
Operations Teams
The unsung heroes who fix everyone's messes. Benefits:
- No more manual data entry between systems
- Vacation coverage auto-handled
- One dashboard to see all pending approvals
The Nerd Stuff You Actually Care About
Approver Licensing: External partners can approve via email without AgencyZoom logins. Huge for broker channels.
Security: ApproveThis meets SOC 2 Type II. AgencyZoom data stays encrypted end-to-end.
Custom Fields: Map AgencyZoom lead scores to approval thresholds. Auto-approve low-risk, flag high-risk.
Common "Yeah Buts" We Hear
"We Have Custom Approval Logic"
So do 90% of our clients. ApproveThis handles:
- Multi-state compliance rules
- Department-specific workflows
- Conditional routing based on AgencyZoom data
"Our IT Team Hates New Tools"
Good news:
- No on-prem install
- SSO with Azure AD/Okta
- GDPR/CCPA ready out of the box
"We're Married to Our Current Stack"
ApproveThis plays nice with 2000+ apps via Zapier. Not just AgencyZoom. But let's be real - this combo works because it's built for insurance workflows specifically.
How to Not Screw This Up
Do:
- Start with one workflow (lead approvals work best)
- Involve compliance early (they'll love the audit trails)
- Use email approvals for external partners
Don't:
- Try to automate everything day one
- Skip testing with real policies
- Let sales ops build it alone (get IT involved)
Bottom Line
If your agency's growing past 50 people, approval chaos is inevitable. Clients demand faster responses. Regs get tighter. Using AgencyZoom without structured approvals is like having a sports car with square wheels - looks cool, doesn't actually move.
ApproveThis fixes the approval part without making you ditch your existing CRM. Setup's fast. Teams actually use it. And no, we don't make you buy licenses for every external approver.
Get started free (takes 2 minutes) or book a demo to see real insurance workflows. Either way, stop letting approvals slow down your sales engine.
Integrate with AgencyZoom Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for AgencyZoom
Suggested workflows (and their Zapier components) for AgencyZoom
Request approvals for new AgencyZoom leads
Streamline the approval process for new leads created in AgencyZoom by automatically creating a new approval request in ApproveThis. This automation ensures that every lead is vetted with structured approval workflows, making decision-making efficient and transparent.
Zapier Components

Trigger
Lead Created
Triggers when a new Lead is added.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update AgencyZoom leads after approval decisions
Automate your lead management by updating leads in AgencyZoom whenever their associated approval requests are approved or denied in ApproveThis. This ensures that your leads are promptly addressed based on approval outcomes, improving responsiveness.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Update Lead
Update a lead in Agencyzoom.
Request approvals for newly sold policies in AgencyZoom
Enhance compliance and auditing processes by creating an approval request in ApproveThis whenever a new policy is sold in AgencyZoom. This workflow helps ensure that all policies meet required standards and are documented before finalizing.
Zapier Components

Trigger
New Policy Sold
Triggers when a new policy is sold.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create new business leads for approval requests in AgencyZoom
Automatically generate business leads in AgencyZoom whenever a new approval request is initiated in ApproveThis. This integration keeps your sales team informed of potential opportunities, ensuring they're ready to act when approvals come through.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Business Lead
Create a business lead in Agencyzoom.
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