
ApproveThis manages your Instaproofs Integration approvals.
April 17, 2025
Integration Category: Ecommerce
When Approval Meets Proofing
Let's cut to the chase: photography studios and creative agencies waste about 12 hours a week chasing down approvals. That's 624 hours a year spent playing email tag instead of capturing moments. Enter ApproveThis and Instaproofs - two tools that shouldn't just date, but get married.
Instaproofs handles the heavy lifting of client galleries, storefronts, and payments. ApproveThis brings the muscle of structured approvals. Together through Zapier, they create a tag team that actually understands how creative businesses operate. No more "I thought YOU approved that print order" disasters.
Why This Combo Works
Most approval tools treat photography workflows like corporate expense reports. ApproveThis gets that your $10K wedding package approval needs different handling than a $50 stock photo purchase. Meanwhile, Instaproofs isn't just another gallery tool - it's built for actual transaction-heavy creative work.
The magic happens when:
- Client actions in Instaproofs (orders, payments, gallery access) automatically trigger approval workflows
- Approvers can greenlight requests directly from email without needing Instaproofs logins
- You set rules like "Orders over $5K require studio manager approval" using ApproveThis thresholds
Bonus: Clients or external vendors only need email access to approve stuff. No extra software licenses required.
Real Workflows for Real Studios
1. Gallery Access Control
Scenario: A luxury wedding photographer gets 50+ gallery visitors weekly. VIP clients demand private proofing, while prospects get limited access.
The Fix: When Instaproofs detects a new gallery visitor, ApproveThis:
- Checks if it's a contracted client vs. prospect
- Routes full access requests to account managers
- Sends basic access approvals directly to assistants
Result: No more senior photographers wasting time on access permissions.
2. Payment Verification
Scenario: A commercial photography studio handles 120+ invoices monthly. Junior staff often approve payments that should escalate to finance.
The Fix: Connect Instaproofs payments to ApproveThis thresholds:
- Under $1K? Auto-approve
- $1K-$5K? Require project manager approval
- $5K? Escalate to CFO via email
Result: Finance team stops micromanaging small payments while maintaining control.
3. Order Fulfillment
Scenario: A school portrait company processes 300+ print orders daily. Quality control is slipping through the cracks.
The Fix: Every Instaproofs storefront order triggers:
- Automatic size/format validation using ApproveThis calculated fields
- Sequential approvals (QC team → shipping manager)
- Auto-denial for orders missing school codes
Result: 62% reduction in misprinted orders reported by clients.
Setting Up Without Losing Your Mind
We've all been there - integration docs that read like ancient scrolls. Here's the straight version:
- In Zapier, choose Instaproofs as trigger app
- Pick your trigger event (new payment, order, etc.)
- Select ApproveThis as action app
- Map Instaproofs data to your approval template
- Set escalation rules if needed
Pro Tip: Use ApproveThis' vacation delegation upfront. Because nothing kills workflows faster than an approver being at Burning Man.
Who Actually Benefits
Studio Owners
Finally track approval bottlenecks killing your margins. That "simple" print approval taking 3 days? Now you'll see exactly where it's stuck.
Account Managers
Stop babysitting client approvals. Set sequential workflows where clients must approve gallery selects before triggering print orders.
Production Teams
Automatically hold orders missing approvals instead of playing detective. Bonus: real-time dashboards show exactly what's cleared for processing.
Finance Teams
Auto-export approved invoices to QuickBooks without manual entry. Set payment thresholds that actually stick.
What You're Not Getting
Let's be real - this isn't some magic bullet. You still need:
- Basic Zapier familiarity (their tutorials are decent)
- Existing Instaproofs account (obviously)
- To define your actual approval rules first
But once running? You'll wonder how you handled "approve-then-email-then-update-spreadsheet" workflows before.
Cold Hard Benefits
Beyond the obvious time saves, combining these tools:
- Reduces client disputes (clear approval trails)
- Cuts software costs (no extra Instaproofs seats for approvers)
- Prevents fulfillment errors (auto-validated orders)
One boudoir photographer client put it best: "Now my clients can't claim they didn't approve that 24x36 print. The paper trail is bulletproof."
Getting Started
If you're still manually approving Instaproofs actions:
- Grab an ApproveThis trial
- Bookmark the Instaproofs-Zapier docs
- Pick one workflow to automate first (orders work best)
Within 2 hours, you could have your first automated approval flow live. The alternative? Keep playing approval whack-a-mole. Your call.
Integrate with Instaproofs Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Instaproofs
Suggested workflows (and their Zapier components) for Instaproofs
Create approval requests for new gallery visitors
Sends an approval request in ApproveThis when a new visitor enters a gallery in Instaproofs. This integration streamlines the process of validating visitor engagements with your marketing collateral. *Note: Ensure the approval workflow is set up in ApproveThis before starting.*
Zapier Components

Trigger
New Gallery Visitor
Triggers when a new gallery visitor enters one of your galleries.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new payments
Triggers approval requests in ApproveThis when a new invoice or session payment is received in Instaproofs. This automation ensures that financial transactions are verified before processing. *Note: Configure transaction limits in ApproveThis for escalation if necessary.*
Zapier Components

Trigger
Invoice or Session Payment Received
Triggers when a new invoice or session payment is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new storefront orders
Initiates an approval request in ApproveThis when a new order is placed via Instaproofs. This integration helps manage and validate orders to ensure quality control and customer satisfaction. *Note: Verify that order criteria in ApproveThis match your business policies.*
Zapier Components

Trigger
Storefront Order Received
Triggers when a new storefront order is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
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