
ApproveThis manages your ProvenExpert Integration approvals.
April 17, 2025
Integration Category: Reviews
When Approval Workflows Meet Review Management
Let's be real - most companies treat approvals and customer feedback like two separate universes. You've got teams wasting days chasing signatures via email chains, while customer insights gather dust in some survey tool nobody checks. What if your legal team could automatically screen new reviews while your CS team triggers feedback surveys the moment a contract gets approved? That's exactly what happens when you connect ApproveThis and ProvenExpert through Zapier.
ApproveThis isn't just another digital rubber stamp. It's built for mid-sized companies juggling multiple approval layers across departments. Meanwhile, ProvenExpert does the heavy lifting of collecting verified customer reviews without the manual nagging. Together, they create closed-loop processes where approvals trigger feedback collection and vice versa - perfect for organizations scaling beyond 100 employees where processes start to fracture.
Why This Combo Works
Most review tools focus on gathering stars and testimonials. ProvenExpert adds structure with custom surveys and unique tracking links - crucial for service businesses needing specific feedback. But here's the catch: collecting data is useless if nobody acts on it. That's where ApproveThis shifts the game.
While ProvenExpert tells you what customers think, ApproveThis determines who needs to do something about it. Legal can review potentially sensitive testimonials before publication. Support managers can escalate negative feedback to senior staff. Marketing can automatically request case study approvals from clients. All without creating 15 new logins or drowning in Slack pings.
Key Integration Benefits
For customer-facing teams: Service departments gain real-time visibility into feedback needing action. A negative review in ProvenExpert automatically creates an approval task in ApproveThis, routing it to the right manager with context attached.
For compliance teams: Legal and compliance groups control review publication through structured approval chains. They can set thresholds where certain keywords (like "unsafe" or "discrimination") automatically escalate to specific approvers.
For leadership: Execs get a dual dashboard showing both approval bottlenecks and customer sentiment trends. No more guessing whether process delays impact satisfaction scores.
Real-World Use Cases That Don't Suck
1. Review Moderation That Doesn't Require a Law Degree
Picture this: A glowing client review mentions your "revolutionary cybersecurity solution" by name. Great for credibility, terrible for infosec. With this integration:
How it works: Every new ProvenExpert review triggers an ApproveThis request. Your workflow can:
- Route technical mentions to IT for vetting
- Send financial figures to Finance
- Escalate legal language to General Counsel
Who benefits: Professional services firms, healthcare providers, and any business handling sensitive client data. A regional accounting firm used this to cut review approval time from 72 hours to 4 hours - without a single compliance slip.
2. Post-Approval Feedback Loops
Most companies survey customers quarterly. Smart ones survey them when something actually happens. Here's how:
When ApproveThis marks a project approval as complete, Zapier triggers ProvenExpert to send a tailored survey. Example scenarios:
Client services: After final sign-off on deliverables, send a CSAT survey specifically about project management
Product teams: When legal approves a new feature description, survey beta users about the update
Bonus points: Use ApproveThis' calculated fields to dynamically adjust survey questions based on approval type or dollar amounts involved.
Setup That Won't Make You Hate Tech
We've all seen "easy" integrations that require a PhD in systems architecture. Here's the reality:
1. Create a Zapier account (free tier works)
2. Connect ApproveThis and ProvenExpert
3. Pick your trigger:
Option A: "New Review" in ProvenExpert → "Create Request" in ApproveThis
Option B: "Request Approved" in ApproveThis → "Send Survey" in ProvenExpert
Pro tip: Use ApproveThis' conditional logic to only create tasks for 4-star reviews and below. Why waste approvers' time on glowing feedback?
Features You'll Actually Use
Beyond basic integrations, these hidden gems make the combo powerful:
Approval thresholds: Auto-approve reviews with 5 stars containing no keywords from your blocklist. Only escalate the messy ones.
Vacation delegation: Legal team out for holidays? ApproveThis automatically reroutes sensitive review approvals without exposing internal calendars.
Email approvals: External clients can approve/reject survey questions or case study usage without logging into yet another portal.
Teams That Benefit Most
Marketing Departments
Stop begging for case study approvals. When a client gives a 5-star ProvenExpert review, ApproveThis automatically:
- Routes to their account manager for initial vetting
- Sends to legal if needed
- Finally to marketing with pre-populated usage terms
Actual result: One SaaS company reduced case study turnaround from 3 weeks to 2 days.
Customer Success Teams
Negative review in ProvenExpert? ApproveThis instantly creates:
- Escalation task for senior CS rep
- Approval chain for compensation offers
- Follow-up survey in 7 days via Zapier
This closed-loop system helped a logistics provider increase their NPS by 22 points in 6 months.
Compliance Officers
Automatically flag reviews containing regulated terms (e.g., "cures" for healthcare). ApproveThis routes them with:
- Pre-filled compliance checklist
- Mandatory legal approval step
- Audit trail for regulators
Why This Isn't Just Another Integration
Most workflow tools treat approvals as linear processes. ApproveThis + ProvenExpert creates adaptive systems where:
- Customer feedback directly triggers governance actions
- Approval outcomes automatically generate new insights
- Cross-functional teams collaborate without meeting hell
Example: A financial advisor uses negative feedback to trigger both client recovery approvals AND product change requests. All tracked, all auditable.
Getting Started Without the BS
If you're still manually forwarding reviews for approval or sending generic surveys, you're leaving efficiency (and money) on the table. Here's how to fix it:
1. Sign up for ApproveThis (free 14-day trial)
2. Bookmark the ProvenExpert integration docs
3. Pick one process to automate this week - review approvals OR post-approval surveys
Not sure where to start? Our team offers 25-minute demo calls where we'll:
- Analyze your current approval bottlenecks
- Build a custom Zapier workflow live
- Leave you with an actionable plan
No sales pitch, just results. Because nobody has time for fluff.
Integrate with ProvenExpert Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for ProvenExpert
Suggested workflows (and their Zapier components) for ProvenExpert
Create approval request for new ProvenExpert reviews
When a new review is added on ProvenExpert, this automation creates an approval request in ApproveThis. It ensures that reviews go through a quality control process before publication. *Note: Ensure that required fields for each approval are correctly mapped.*
Zapier Components

Trigger
New Review
Triggers when a new review is added to the survey.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send survey invitations for new approval requests
When an approval workflow is initiated in ApproveThis, this automation sends a survey invitation via ProvenExpert to gather further customer feedback. It streamlines the process of engaging participants following an approval process. *Note: Confirm that survey invitation details are set appropriately.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Survey Invitation via Email
Send a survey invitation via email with ProvenExpert system.
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