ApproveThis manages your Zapier Chrome extension Integration approvals.

Let’s be real: approval processes are where productivity goes to die. Endless Slack pings, lost emails, stakeholders stuck in limbo. For companies between 50-5000 employees, this isn’t just annoying – it’s expensive. But what if you could slash approval times by 60% without making your team learn yet another tool?

That’s where ApproveThis and Zapier’s Chrome Extension come in. We’re talking about turning browser tabs into approval powerhouses. No more switching between apps. No more “I thought YOU reviewed it.” Just decisions happening where work actually gets done.

Why This Combo Works (When Other Tools Fail)

Most approval tools live in their own little world. ApproveThis is different – it meets your team where they’re already working. The Zapier Chrome Extension acts like a bridge between your daily browser grind and structured approvals. Here’s the breakdown:

ApproveThis Brings the Muscle:

• Role-based approvals that actually match your org chart
• Automatic escalations when someone’s OOO (no more waiting on that VP’s vacation)
• Real-time dashboards that show bottlenecks before they blow up

Zapier’s Chrome Extension Adds the Finesse:

• Trigger approvals directly from any webpage (CRM record? Google Doc? Done.)
• Push approval status updates right to your browser toolbar
• Capture context like URLs & page titles automatically

Together, they turn messy human workflows into something that actually works. Let’s get specific.

Use Case 1: Kill the Approval Black Hole

Scenario: Your marketing team needs legal to sign off on a campaign. Normally, this means:

1. Export PDF from Canva
2. Email to legal@
3. Wait 3 days
4. Chase via Slack
5. Repeat until someone cracks

With ApproveThis + Chrome Extension:

The designer clicks the Zapier icon while viewing the Canva project. Zapier grabs the URL, title, and shares it to ApproveThis. Legal gets an email they can approve directly from their inbox (no login required). Once approved, the Chrome Extension shows a confirmation right in the designer’s browser. Total time? 23 minutes average.

Who Wins:

Creative Agencies: Clients approve mockups without needing access to your design tools.
Healthcare Orgs: Compliance sign-offs happen before sensitive data ever leaves the EHR.
Manufacturing: QC checks get stamped while inspectors are still on the floor.

Use Case 2: Stop Playing Approval Telephone

Ever seen an approval chain break down because someone missed an update? The Chrome Extension cuts through the noise. When a request gets denied in ApproveThis, Zapier can push a notification directly to the requester’s browser – complete with the rejection reason and next steps.

Example: A sales rep requests a discount override. The deal desk denies it because the margin is too thin. Instead of the rep finding out hours later (after spamming the deal team’s calendars), they see this immediately:

Who Wins:

Sales Teams: Deals move faster with instant feedback loops.
IT Departments: Denied access requests get rerouted automatically.
Procurement: Vendors get real-time updates without back-and-forth emails.

The Hidden Advantage: External Approvals That Don’t Suck

Here’s where most tools fall apart – working with people outside your company. ApproveThis doesn’t require external users to have licenses for your other apps. Client needs to approve a contract? They get an email, click approve, done. No guest accounts. No permissions hell.

Pair this with the Chrome Extension, and your team gets notified the moment external approvals happen. No more checking the “client status” spreadsheet five times a day.

Setup That Takes Less Time Than Your Daily Standup

If you can use Gmail, you can set this up:

1. Install the Zapier Chrome Extension
2. Connect ApproveThis to Zapier (takes 2 minutes)
3. Choose your trigger:
   • “Create Approval from Browser” for requests
   • “Notify in Chrome” for decisions
4. Map fields (usually just URL + title)

Pro tip: Use ApproveThis’ calculated fields to auto-approve small expenses. $50 office supply order? Approved instantly. $5,000 new monitor? That goes to the CFO. All determined by data from the webpage itself.

When to Use This vs. Native Integrations

ApproveThis plays nice with big platforms like Salesforce or ServiceNow. But the Chrome Extension is your Swiss Army knife for:

- Legacy systems without APIs
- Custom web apps
- Quick one-off approvals
- Situations where IT hasn’t approved that new SaaS purchase yet

Bottom Line: Approval Processes Shouldn’t Be a Full-Time Job

Between manual follow-ups and context switching, the average knowledge worker loses 3.7 hours/week on approval-related BS. For a 500-person company, that’s $4.3M/year in lost productivity. Ouch.

ApproveThis + Zapier’s Chrome Extension isn’t about flashy features – it’s about eliminating the crap that slows your team down. Decisions happen faster. People stay focused. And you finally get to clear out that “Waiting on Others” column.

Ready to stop being your team’s approval secretary? Get Started Free or schedule a 15-minute demo to see it live.