
ApproveThis manages your More Good Reviews Integration approvals.
April 17, 2025
Integration Category: Reviews
When “Let Me Check With the Team” Kills Your Review Response Time
You know that sinking feeling when a 3-star review pops up at 4 PM on Friday? Marketing wants to offer a discount. Support needs legal to approve the apology. Operations isn’t sure if they can fulfill the make-good offer. Meanwhile, that review is just… sitting there. For days.
This is why pairing ApproveThis with More Good Reviews isn’t just about connecting software – it’s about fixing the way companies actually handle feedback. We’re talking about turning “we’ll get back to you” into resolved issues and converted detractors.
Why This Integration Doesn’t Suck
Most review management tools tell you there’s a problem. More Good Reviews + ApproveThis actually lets you do something about it without 17 Slack threads. Here’s the breakdown:
More Good Reviews Does:
- Automatically asks customers for reviews (good timing, not awkward)
- Tracks feedback across platforms (Google, Yelp, etc.)
- Flags urgent issues (that 1-star rant about your delivery driver)
ApproveThis Adds:
- Instant routing of messy situations to the right people (“Legal, can we say ‘we’re sorry’ without admitting liability?”)
- Rules to prevent over-discounting (“Marketing can offer 10% off max without CFO sign-off”)
- Proof that someone actually handled the issue (No more “I thought YOU replied to that!”)
The kicker? Approvers in ApproveThis don’t need a More Good Reviews license. Perfect for bringing in that freelance UX designer to approve a response or letting a big client’s team review your proposed solution.
Real Uses for Companies Who Hate Wasting Time
Use Case 1: Auto-Escalate Bad Reviews Before They Go Viral
How it works: More Good Reviews detects a negative rating → ApproveThis routes it based on severity (ex: 1-2 stars goes straight to exec team + legal).
Who cares: Retailers with seasonal staff. Example: A camping gear seller gets a complaint about a defective tent. The system:
- Flags it as high-priority (safety issue)
- Routes to product lead + customer service manager + legal
- Auto-attaches the customer’s purchase history from your CRM
Why it’s better than email: Approvers see all context in one place. If legal takes too long, ApproveThis escalates automatically. No more “I didn’t see the attachment” excuses.
Use Case 2: Ask for Feedback Only When You’ve Earned It
How it works: After ApproveThis greenlights a project (new feature launch, event sponsorship), More Good Reviews automatically requests a review from the involved customer.
Who cares: B2B SaaS companies. Example: A project management tool approves a client’s custom workflow setup → trigger a tailored review ask highlighting that specific feature.
Why it’s not spammy: Timing matters. Requesting feedback right after you’ve delivered value = higher response rates + better ratings.
Use Case 3: Stop Guessing Which Clients Are About to Churn
How it works: New ApproveThis request (like a contract renewal) → Update More Good Reviews’ customer profile with deal size + decision-maker changes.
Who cares: Agencies and consultants. Example: A design firm’s approval to extend a project triggers a More Good Reviews check: Has this client given feedback recently? If not, nudge the account manager.
Why it’s smart: Integrates ‘soft’ feedback data with hard business decisions. That quiet client who never complains but just asked for a 50% budget cut? Time to intervene.
Setting This Up Without Losing Your Mind
If you can make a sandwich, you can connect these tools via Zapier. Seriously:
- Pick your trigger (ex: New 1-star review in More Good Reviews)
- Choose what ApproveThis does (ex: Create approval request with pre-filled response options)
- Add rules if needed (ex: Skip VP approval for reviews under $100 refunds)
Pro tip: Use ApproveThis’ Calculated Fields to auto-calculate discount amounts or escalation paths based on review sentiment scores from More Good Reviews.
Which Teams Actually Benefit (Besides Yours)
Customer Support
Stop being the middleman. Route complex review responses to legal while handling simple “where’s my order?” issues yourself. Approval thresholds mean you can offer small refunds without waiting.
Marketing
Turn approved review responses into case studies. If a client loves your solution after an approved upsell, More Good Reviews can automatically ask for a testimonial.
Operations
Spot trends in approved resolutions. If 80% of negative reviews get resolved with free shipping, maybe fix your shipping costs?
Features You’ll Actually Use (No Bloat Here)
ApproveThis isn’t just another approval tool. These matter when handling reviews:
Email Approvals
Your busy execs can approve/reject responses directly from Gmail. No logins. No training. Less ignored requests.
Vacation Delegation
Legal lead on vacation? Reviews needing their input auto-reassign. No more “Waiting on Jane” statuses for weeks.
Real-Time Tracking
See which review responses are stuck, who’s sitting on requests, and average resolution time. Useful for quarterly reports.
This Isn’t Magic (But It Feels Close)
Let’s be real – no integration fixes toxic workplaces or terrible products. But if you’re:
- Tired of screenshotting reviews and emailing them around
- Scared to let junior staff handle feedback without guardrails
- Sick of customers saying “I told you this weeks ago!”
…then connecting ApproveThis and More Good Reviews via Zapier is your next move. It’s not about being fancy – it’s about being done with review chaos by lunch.
Book a 10-minute demo or start a free trial. Worst case? You finally stop CC’ing everyone on review emails.
Integrate with More Good Reviews Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for More Good Reviews
Suggested workflows (and their Zapier components) for More Good Reviews
Create approval requests for new More Good Reviews reviews
Enhance your review management process with streamlined approvals. This integration creates a new approval request in ApproveThis for each new review received in More Good Reviews, ensuring timely evaluation and action.
Zapier Components

Trigger
New Review
Triggers when a new review is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate review requests after ApproveThis decisions
Ensure customer engagement by automatically prompting for feedback. This integration starts a new review request in More Good Reviews whenever an approval process in ApproveThis is completed, allowing for reliable follow-up actions.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create a Review Request
Creates a review request.
Update customer records for new ApproveThis requests
Keep your customer database in sync by updating More Good Reviews with every new request approval initiated in ApproveThis. This automation helps ensure all customer interactions are documented and up to date.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create or Update a Customer
Creates or updates a customer.
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