ApproveThis manages your Honch Integration approvals.

When Your CRM Gets a Pulse

Let’s be real: most approval processes move slower than a dial-up connection. By the time your team greenlights that new vendor or client, the opportunity’s already in someone else’s Slack channel. That’s where slapping ApproveThis and Honch together changes the game.

Honch acts like a bloodhound for your CRM and marketing tools, sniffing out the exact moment a new decision-maker gets appointed (or shown the door). ApproveThis? It’s the no-BS traffic cop that routes those changes to the right people for approval—before your competition even knows there’s a new player in town.

Together, they turn “Hey, should we reach out to this guy?” into an automated system that acts faster than your sales team can say “Let’s schedule a discovery call.”

Why This Combo Doesn’t Suck

Most tools either track stuff or approve stuff. This integration does both without making you babysit the process:

For the Paranoid Control Freaks (We Mean That Nicely)

Honch catches every new contact the second they appear in your CRM. ApproveThis then forces your team to actually decide what to do with them—no more leads rotting in the “maybe later” pile.

For Teams That Hate Repeating Themselves

Set up rules once: “Any new CMO gets auto-routed to Sales Director for approval.” Now your juniors can’t accidentally pitch your $100k service package to an intern.

For Companies That Work With Actual Humans

Approvers get email links to approve/reject—no need for them to log into Honch, your CRM, or whatever other system you’re using. Even your most tech-illiterate client can click “yes” in Gmail.

Real Uses That Don’t Feel Like Corporate Fluff

Use Case 1: Stopping Rogue Sales Reps Cold

The Problem: Your eager new account exec starts blasting demos to every “Marketing Manager” in the CRM… including the one who just got fired last week.

The Fix: Honch flags the new contact → ApproveThis pings the sales lead → Deal only moves forward after vetting. Suddenly, your SDRs look strategic instead of desperate.

Use Case 2: Procurement That Doesn’t Require a PhD

The Problem: Finance is still manually checking if new vendors are approved, while AP drowns in PDF invoices.

The Fix: New vendor pops up in Honch → ApproveThis routes it through legal/compliance/finance with dollar thresholds. Under $5k? Auto-approved. Over? Escalates silently. Your CFO stops getting midnight Slack messages.

Department-Specific Wins (No Jargon Included)

Sales Teams: Stop Guessing, Start Closing

Example: A mid-sized SaaS company uses Honch to track new tech buyers. ApproveThis auto-routes these leads to:
- Regional sales head if it’s an enterprise account
- Channel partner manager if it’s a SMB
Result: 22% faster deal cycles because they’re not wasting time on internal “Who owns this?” BS.

Marketing: No More Spray-and-Pray

Example: An agency sees a new CMO appointed at a target client. Instead of blasting generic emails, ApproveThis requires:
- Creative director approves custom pitch concept
- Client lead verifies budget
Result: 37% higher reply rates because outreach isn’t just another cold email.

Operations: Kill the Spreadsheet Nightmare

Example: A manufacturing firm auto-approves raw material supplier additions under $10k via ApproveThis thresholds. Anything over? Routes to plant manager + procurement. Honch tracks supplier changes across 6 CRMs.
Result: 14-hour reduction in supplier onboarding. Also, less swearing in procurement Slack channels.

Setting This Up Without Losing Your Mind

Step 1: Zapier account (you probably have one)
Step 2: Pick your trigger:
- New contact in Honch (for approvals)
- Contact deleted in Honch (for cleanup checks)
Step 3: Connect ApproveThis, map fields like:
- Contact title → Approval type
- Company size → Approval threshold
Step 4: Set rules:
“If deal size >$50k, require CRO approval”
“If non-profit, auto-route to partnerships team”

Pro Tip: Use ApproveThis’s calculated fields to auto-flag high-risk contacts based on deal size + company age. Because manual risk assessment is so 2010.

Features You’ll Actually Use (Not Just Pay For)

Email Approvals That Don’t Get Lost

Approvers click a link in their inbox—no login, no app download. Even that 60-year-old board member can handle it.

Vacation Mode Isn’t Just for Out-of-Office Replies

CFO on a 3-week safari? ApproveThis auto-reassigns their approvals. No more holding up invoices because someone’s chasing lions.

Audit Trails That Keep Lawyers Happy

Every approval/rejection gets logged with timestamps and reasons. Perfect for when compliance comes knocking.

Why This Beats “Just Using Slack”

Slack approvals are like playing telephone with 10 people. ApproveThis + Honch gives you:
- No more “I thought YOU approved that!”
- Automatic reminders before deadlines
- Real data on who’s bottlenecking decisions
(Plus, your #general channel stays clean for memes)

Bottom Line: Approval Processes Shouldn’t Be a Career

If your team’s still manually routing requests and chasing sign-offs, you’re basically burning money. This integration cuts the average approval time from days to hours—without adding more software bloat.

Next steps:
- Register for ApproveThis (takes 3 minutes)
- Check Honch’s pricing (they have a free tier)
- Or book a 15-minute demo to see live examples

Either way, stop letting approval paralysis be the reason deals die. Your future self (and your annoyed sales team) will thank you.