ApproveThis manages your Loomly Integration approvals.

When Approval Management Meets Social Media Strategy

Let's get real - trying to manage social media approvals through email threads and Slack pings is like herding cats with a laser pointer. Enter ApproveThis and Loomly. One's built to wrangle approval processes, the other to master social media workflows. Together? They're the tag team that actually makes cross-team collaboration less painful.

For companies juggling multiple brands, locations, or client accounts, this integration isn't just nice-to-have. It's the difference between posting "50% off sale!!!" with a typo versus catching it before your brand becomes a meme. We're talking about protecting your reputation while actually hitting those content calendars deadlines.

Why This Combo Doesn't Suck

Loomly keeps your social media train running on time. ApproveThis makes sure the right people actually check the tracks. Connect them through Zapier, and you've got automated handoffs that would make a Japanese bullet train engineer nod in approval.

Here's the kicker: ApproveThis approvers don't need Loomly licenses. Client needs to sign off on that Instagram post? Add their email. Done. Legal wants to vet a TikTok script? CC them once. No more paying for unused seats in eight different tools.

Real Workflows for Real Companies

The Pre-Publish Safety Net

Picture a regional bank launching a new credit card. Their compliance team lives in constant fear of rogue social posts. With our first Zap:

1. Loomly post draft created → 2. Auto-sends to ApproveThis → 3. Routes simultaneously to compliance + marketing → 4. Only publishes when both approve

No more compliance officers digging through old emails on Friday nights. The bank's social media manager sleeps better knowing they won't accidentally trigger a regulatory audit.

The Post-Mortem That Doesn't Waste Time

After publishing that viral LinkedIn post about your CEO's weird hobby (competitive axe throwing, apparently), use the second Zap to:

1. Auto-log published posts in ApproveThis → 2. Trigger performance review workflows → 3. Route analytics to finance for ROI tracking

Now your VP can actually connect social efforts to pipeline growth instead of just eyeballing likes.

The Client Approval Shortcut

Marketing agencies, this one's your golden ticket. When your junior designer drops a new carousel post in Loomly:

1. Auto-generates ApproveThis request → 2. Clients get email with big green "APPROVE" button → 3. Approved? Auto-publishes. Denied? Routes back with comments

Cut your "where are we on this?" client check-ins by 80%. Bill more hours. Repeat.

Setup That Won't Make You Rage-Quit

1. Grab your Loomly and ApproveThis logins
2. Hit up Zapier
3. Pick your trigger (new post, published post, etc.)
4. Map the key fields - post copy, scheduled time, etc.
5. Set approval rules in ApproveThis (who needs to sign off, in what order)
6. Test with a cat meme post (you know you want to)

Pro tip: Use ApproveThis' calculated fields to auto-flag posts with specific hashtags or links for extra review. Because nobody wants another #BrandFail moment.

Who Actually Benefits From This

Marketing Teams

Stop playing approval tag across time zones. Set up sequential approvals where regional managers only get posts relevant to their territory. Use approval thresholds to auto-approve under $500 promotional posts but escalate bigger campaigns.

Legal/Compliance

Create escape hatches. Any post containing "guarantee" or "FDA-approved" automatically adds legal to the approval chain. Vacation delegation means someone else gets auto-assigned if your general counsel is trekking in Patagonia.

Client Services

Give external stakeholders branded approval portals without giving them access to your actual Loomly account. Track exactly when clients opened approval emails. Set automatic reminders that nudge them without you looking pushy.

Features You'll Actually Use

Beyond basic approvals, ApproveThis brings:

• Approval Groups: Make your retail franchise clients approve posts for their specific locations only
• Real-Time Tracking: See exactly where that TikTok post is stuck in review (looking at you, legal team)

Meanwhile, Loomly's analytics help prove that yes, those approved posts actually drove web traffic. Fancy that.

The Bottom Line

If your social media approval process still involves the words "I think Sarah saw the email?", you're bleeding time and risking brand consistency. This integration won't magically make your posts go viral, but it will:

- Cut approval cycles from days to hours
- Give auditable proof of who approved what
- Let you scale content production without scaling chaos

Best part? You're not building some fragile Rube Goldberg machine of apps. It's two specialized tools doing exactly what they're good at, handshake via Zapier.

Next Steps

If we haven't bored you to tears yet:

1. Grab an ApproveThis trial
2. Check out Loomly's plans
3. Build one automation that makes your Thursday afternoon slightly less miserable

Or book a demo if you want to see how other teams escaped approval purgatory. No hard sell - we'll just show you the exit door from email chain hell.