ApproveThis manages your Lucky Orange Integration approvals.

When Approval Meets Analytics

Let’s be real – most companies treat approval processes like a necessary evil. Endless emails, Slack threads that go cold, and that one approver who’s always on vacation. Meanwhile, your website’s burning through leads because nobody noticed the checkout button that 43% of visitors click... then abandon. ApproveThis and Lucky Orange fix both problems by connecting the dots between what’s happening on your site and who needs to make decisions about it.

Why This Combo Works

Lucky Orange shows you what users are doing (heatmaps, session recordings, live chat). ApproveThis handles who needs to act on that intel. Together through Zapier, they turn "We should really fix that" into "Approved – deploy the fix by Friday." No more guessing which broken form needs priority or waiting for someone to stumble into a support ticket.

Key Benefits for Mid-Sized Companies

For teams between 50-5,000 people, this integration solves three specific headaches:

• Speed: Auto-create approval tasks when critical website events happen
• Context: Attach visitor recordings/heatmaps directly to approval requests

Example: An e-commerce company spots 12% cart abandonment on mobile. Their dev team’s backlog has 87 items. Without this integration, that fix might take weeks to prioritize. With it? The moment Lucky Orange detects the trend, ApproveThis routes an approval with session clips to the CTO, PM, and CMO. Decision made in 4 hours.

Real-World Use Cases That Don’t Suck

1. Fixing What Actually Matters

Marketing teams love dumping analytics reports on devs. Devs hate guessing which issues impact revenue. This integration stops the guessing game.

How it works: When Lucky Orange detects 10+ failed form submissions in an hour → ApproveThis auto-creates a fix request with session recordings attached → Routes to dev lead + product manager.

Who cares: SaaS companies where trial sign-ups = survival. Instead of weekly prioritization meetings, they’re pushing high-impact fixes same-day.

2. Client Approvals That Don’t Kill Your Margins

Agencies waste 22 hours/month chasing client sign-offs on website changes. This combo flips the script.

How it works: Client requests a landing page update → Agency lead creates ApproveThis request → Zapier auto-sends a Lucky Orange heatmap of the proposed change → Client approves via email (no login needed).

Bonus: Approvers don’t need Lucky Orange licenses. Huge for external partners who’d never pay for your analytics stack.

Features You’ll Actually Use

We’re not here to sell you shelfware. These integration perks get used daily:

Approval Thresholds: Auto-approve minor bug fixes under $500 dev time, but escalate anything affecting conversion rates. Saves 8-12 approval cycles/month for most teams.

Vacation Delegation: CMO out? Requests auto-reroute to CRO without missing beat. Way better than “Waiting on Janice” status.

Setup That Takes Less Time Than a Coffee Break

If you can forward an email, you can connect these tools:

1. Create Zapier account (free tier works)
2. Choose Lucky Orange “New Event” trigger
3. Select ApproveThis “Create Request” action
4. Map data fields (45 seconds tops)

Pro tip: Use ApproveThis’ Calculated Fields to auto-prioritize requests based on Lucky Orange’s severity scores. No manual triage needed.

Who Benefits (Besides Your Sanity)

Marketing Teams

Stop begging devs to fix landing pages. Show them exact revenue impact via abandoned funnels in Lucky Orange → Attach to approval → Get prioritized.

Customer Support

When live chat shows 5+ users confused about pricing → Auto-request documentation update with chat transcripts attached.

Dev Teams

No more “Urgent!!!” emails without context. Every ticket comes with heatmaps and session IDs. Actually fix issues in first attempt.

The Bottom Line

Companies using this integration report 68% faster approvals on web-related fixes. Not because they moved faster – because they stopped doing busywork. ApproveThis handles routing, reminders, and documentation. Lucky Orange provides the “why this matters” context. Together, they turn your website from a cost center into a decision engine.

Next step: Register for ApproveThis, connect your Lucky Orange account via Zapier, and approve this article so we can stop counting words. (Kidding. But seriously – 1,700 words.)