ApproveThis + Review Rover: How to Automate Reputation Management Without the Headaches

Why This Combo Works Like a Caffeine Shot for Your Approval Processes

Let’s cut to the chase: approval bottlenecks are where good ideas go to die. Marketing teams wait days to publish customer testimonials. Operations gets stuck verifying vendor contacts. Legal sits on review responses until they’re irrelevant. This isn’t just annoying – it’s expensive.

That’s why pairing ApproveThis with Review Rover through Zapier is like installing a turbocharger in your approval workflows. Review Rover handles the heavy lifting of managing online reviews and contact data. ApproveThis cuts through the red tape of getting decisions made. Together, they turn “we’ll circle back” into “done deal.”

Who Actually Benefits From This Integration? (Spoiler: Everyone)

This isn’t some niche tool for tech teams. We’re talking real-world impact across departments:

Marketing Teams: Stop Leaving Money on the Table

Imagine this: A glowing 5-star review hits your Google Business Profile. Normally, it takes 3 days to get legal approval to use it in ads. By then, the campaign momentum’s gone. With our integration:

• Review Rover detects new reviews instantly
• ApproveThis routes it to legal via email (they live in Outlook anyway)
• Approval happens in 2 clicks – no logins required

Suddenly you’re using fresh testimonials in real-time ads. Conversion rates jump. Your CMO looks like a genius. All because you eliminated approval lag.

Operations Managers: Kill Data Entry Errors

Vendor contacts updated in Review Rover? Great. Now make 3 departments approve the changes. Wait why? Because last quarter, someone fat-fingered a bank account number. With ApproveThis:

• New vendor details trigger multi-step approvals
• Finance gets dollar amounts, IT gets system access info
• Approval thresholds auto-approve small changes

No more all-hands meetings because someone approved a $50K payment without oversight. The system handles guardrails automatically.

Customer Support: Actually Close the Loop

Negative review comes in → Support drafts response → Legal edits it → Manager approves → Response posted. Classic 5-day odyssey. With our integration:

1. Review Rover flags urgent negative reviews
2. ApproveThis simultaneously routes to legal AND regional manager
3. First responder approves – no waiting for consensus
4. Response posts before the complaint goes viral

Your NPS score stops looking like a rollercoaster chart.

Real-World Use Cases That Don’t Suck

Enough theory. Let’s talk brass tacks implementation.

Use Case 1: Bulletproof Contact Verification

The Problem: New vendor contacts in Review Rover need 4 approvals across departments. Emails get buried. Someone inevitably approves without checking.

The Fix:
- Zapier triggers when Review Rover adds/updates contacts
- ApproveThis creates approval tasks with:
  • Auto-calculated risk scores (high $ = more approvers)
  • Conditional routing (bank details go to finance first)
  • Deadline reminders every 6 hours

Who Uses This:
- Healthcare providers verifying patient portal contacts
- Franchises approving local supplier changes
- E-commerce teams vetting dropshipping partners

Use Case 2: Review Responses That Don’t Move at Glacier Speed

The Problem: Legal needs to approve 100+ review responses monthly. They’re not checking Review Rover daily.

The Fix:
- ApproveThis sends review drafts directly to legal’s email
- One-click approve/reject with edit notes
- Approved responses auto-post via Review Rover
- Denied drafts loop back to marketing with comments

Pro Tip: Set up approval groups so either Legal Lead or Deputy can approve – no bottlenecks when someone’s OOO.

Setting This Up Without Losing Your Mind

No need for a PhD in Zapier-ology. Here’s the skinny:

Basic Connection Setup

1. In Zapier, create new Zap
2. Trigger: Choose Review Rover → “Contact Created/Updated”
3. Action: Select ApproveThis → “Create Request”
4. Map fields:
  - Review Rover contact → ApproveThis requester
  - Review text → Approval description
  - Metadata (stars, platform) → Custom fields
5. Activate

Time Saver: Use ApproveThis templates to pre-set approvers based on review rating. 1-3 stars? Route to senior staff. 4-5? Junior can handle.

Why This Isn’t Just Another Integration

Most app pairings just shuffle data. This combo actually decides things. Key differentiators:

- Email approvals mean even non-tech approvers (looking at you, Legal) can participate without learning new software
- Approval thresholds auto-approve routine requests while flagging exceptions
- Vacation coverage stops workflows from dying because Karen from Accounting is on safari
- No extra licenses for approvers – huge when working with clients or contractors

The Bottom Line

If you’re using Review Rover without approval automation, you’re leaving two big opportunities on the table:

1. Speed: Waiting for manual approvals negates the benefit of real-time review monitoring
2. Compliance: Human error in contact/data approvals creates legal/financial risk

ApproveThis fixes both by adding structured decision-making where it matters. Not everywhere – just the high-stakes moments.

Next Steps

If you’ve read this far, you’re either really bored or actually need this. Let’s assume the latter:

→ Get Started with ApproveThis (Free 14-Day Trial)
→ Book a Custom Demo (See the Review Rover Integration Live)

Pro tip: Bring your Review Rover account info to the demo. We’ll build your first workflow together – no vague sales pitches.