ApproveThis manages your CONSENSUS Integration approvals.

When Approval Meetings Meet Their Match

Let's be real - most sales teams hate two things: chasing down approvals and generic demos that go nowhere. Consensus fixes the demo problem with interactive videos that adapt to prospects' needs. ApproveThis? It murders approval bottlenecks. Together? They’re the tag team that lets mid-sized companies close deals faster than a startup founder downs cold brew.

Here’s why this integration matters: Consensus shows prospects exactly what they care about, while ApproveThis ensures your internal team doesn’t ghost crucial decisions. Connect them through Zapier, and you’ve got a system where sales insights automatically trigger approval workflows. No more “I’ll get back to you” purgatory.

What Happens When Demos Drive Decisions

Consensus isn’t just another demo tool - it’s a prospect behavior radar. When someone spends 8 minutes on the pricing module versus skipping to integrations, that’s gold. ApproveThis takes that intel and turns it into actionable approvals:

• Sales teams auto-request discounts when prospects linger on pricing
• Legal gets looped in fast when demo usage suggests complex compliance needs

Meanwhile, ApproveThis keeps everyone honest with calculated fields (auto-discount math that even the CRO can’t argue with) and vacation delegation (because deals don’t care about your approver’s PTO).

Real Companies, Real Results

Use Case 1: From Demo Watched to Deal Closed

A SaaS company selling HR software noticed prospects who watched their payroll compliance demo converted 73% faster… if legal reviewed the deal within 48 hours. Problem? Legal never knew which deals required their eyes.

The Fix: Zapier triggers an ApproveThis workflow whenever someone completes the compliance demo. The request auto-includes:

• Time stamps showing exactly when legal sections were viewed
• Prospect’s answers to compliance-related branching questions
• Auto-calculated discount thresholds based on demo engagement

Result: Legal reviews dropped from 5 days to 8 hours. Deals closed 22% faster.

Use Case 2: New Lead? New Rules

A manufacturing equipment seller lost leads because their tiered approval process treated $500K deals the same as $50K ones. Consensus tracked which product demos leads watched, but finance didn’t have access.

The Fix: Every new Consensus lead triggers ApproveThis rules based on demo content:

• Watched premium model demo? Escalates to VP approvals immediately
• Skipped to financing options? Auto-adds 2.9% to the quote (approved by default)

Result: 18% larger deal sizes, 0% increase in approval delays.

Setting This Up Without Losing Your Mind

Connect in 15 minutes:

1. In Zapier, set Consensus’ “Demo Watched” as trigger
2. Map these to ApproveThis fields: Prospect name, demo time stamps, key decision points
3. Set approval rules: “If prospect spent >5min on Enterprise features, require CTO sign-off”

Pro tip: Use ApproveThis’ calculated fields to auto-apply discounts based on demo engagement. No more “10% off just because” deals.

Why Your Teams Will High-Five You

Sales Ops:

Kills the “Who approved this?!” panic during QBRs. Every deal has an audit trail showing demo insights → approval logic → final terms.

Finance:

Auto-approvals for standard deals, human checks only when demo data shows complex needs. (Plus, those calculated fields prevent “creative” discounting.)

Sales Reps:

Instead of begging for approvals, they’re pushing deals that auto-escalate based on prospect behavior. Made quota last quarter? Cool story - here’s 15% more.

The Nerd Stuff That Actually Matters

Approvers don’t need Consensus licenses - huge for involving external partners. (They’ll approve via email while pretending to read your detailed notes.)

Approval thresholds sync with demo metrics: “If prospect opened 3+ pricing scenarios, auto-approve discounts up to 12%.”

And when your sales director takes August off? Vacation delegation ensures demos watched in their absence route to the right backup. No deal left behind.

This Isn’t Magic - It’s Just Less Stupid

Companies between 50-5k employees aren’t startups anymore. They need processes that don’t feel like doing taxes. The ApproveThis + Consensus integration via Zapier cuts through two big time sucks:

• Chasing approvals based on gut feelings instead of demo data
• Letting crucial deals rot in inboxes because “the process” is opaque

It’s not about doing more - it’s about finally having proof that your approvals match how prospects actually behave.

Make Your Next Deal Suck Less

ApproveThis doesn’t just automate approvals - it forces logic into emotional decisions. Consensus doesn’t just show demos - it reveals what prospects actually care about. Together? They’re the system that lets you:

• Approve discounts based on demo engagement, not who shouts loudest
• Route complex deals to experts before the prospect gets cold feet
• Stop losing 14% of deals to “approval latency” (a fancy term for your VP’s golf trip)

Register for ApproveThis, connect your Consensus account, and watch deals move faster than your sales team can say “But I need an answer now!”