ApproveThis manages your Pendo Feedback Integration approvals.

When Feedback Meets Final Decisions

Let’s be real – most companies suck at two things: collecting customer feedback without drowning in spreadsheets, and actually approving decisions about that feedback before the next product sprint. That’s why pairing Pendo Feedback with ApproveThis isn’t just convenient – it’s a surgical strike against bureaucratic bottlenecks.

Why This Combo Works (When Others Don’t)

Pendo Feedback’s great at capturing what customers want. ApproveThis is ruthless about getting decisions made. Together? They’re the difference between “We’ll circle back on that feature request” and actually shipping it.

ApproveThis doesn’t just rubber-stamp Pendo requests. It adds guardrails:

• Legal automatically reviews high-risk features
• Finance checks budget impact over $10K
• Product leads prioritize against roadmap

Meanwhile, your Pendo data stays clean because approvals happen outside of it. No comment threads debating ROI in 12 different tickets.

Who Actually Benefits (Spoiler: Not Just Product Managers)

Customer Support teams stop getting ghosted by Engineering. Marketing can finally tie feature launches to campaigns. Even Legal breathes easier knowing they’re looped in early.

Real-World Use Cases That Don’t Suck

1. Killing “Nice-to-Have” Feature Creep

A SaaS company gets 200+ Pendo requests monthly. Their old process? Product leads manually tagging Slack threads. Now:

Pendo trigger: New feature request with 50+ upvotes
ApproveThis action: Auto-routes to Head of Product + CFO if engineering costs exceed $15K
Result: 65% faster decisions on high-impact features, zero budget surprises.

2. Escalating Customer Fire Drills

When Enterprise clients tag their Pendo feedback as “Urgent – System Down Risk”, ApproveThis:

1. Pings Engineering Director + CTO via email
2. Requires response within 2 hours
3. Auto-escalates if ignored (we all know how engineers are with email)

Customer Success teams report 40% fewer “Why isn’t this fixed yet?!” escalations.

3. Keeping Sales Promises in Check

Your AE promises a custom integration to close a deal. Normally, Product finds out post-signature. Now:

Sales logs “Custom Work” in Pendo → ApproveThis requires sign-off from Product + Delivery before the contract gets sent. No more rogue commitments.

Setup That Doesn’t Require a PhD

Connect Zapier once, then:

Step 1: New Pendo request → ApproveThis creates approval task with all context (votes, comments, priority tags).
Step 2: Approvers get email/Slack alerts – they don’t even need Pendo access.
Step 3: Denied? Auto-comment in Pendo explaining why. Approved? Triggers Jira ticket creation.

Pro Tip: Use ApproveThis’ calculated fields to auto-flag requests needing legal review based on keywords like “compliance” or “data export”.

Why Your Team Won’t Hate This

Approval groups mean Susan from Accounting doesn’t get pinged for design tweaks. Vacation delegation stops approvals from rotting in someone’s PTO inbox. And thresholds auto-approve small stuff – no more all-hands meetings about changing button colors.

The Bottom Line (No Fluff)

This integration isn’t about flashy dashboards. It’s about:

• Customers feeling heard (because their Pendo requests don’t vanish into a black hole)
• Product teams shipping faster (with less political BS)
• Execs sleeping better (knowing risky features get proper scrutiny)

Getting Started Before Someone Quits Over Approval Hell

You’ve got two options:

Option 1: Keep pasting Pendo links into Slack and hoping someone replies.
Option 2: Register for ApproveThis, connect to Pendo via Zapier in 15 minutes, and actually know what’s being approved this sprint.

We’re partial to Option 2. But hey – chaos is a valid life choice too.