ApproveThis manages your Curated Letters Integration approvals.

Let’s cut to the chase: newsletters are messy. Between collecting links, getting sign-offs, and managing subscribers, it’s easy for things to slip through the cracks. That’s why pairing ApproveThis with Curated Letters isn’t just nice-to-have – it’s how grown-up companies actually get this stuff done without losing their minds.

Why This Combo Works Like Duct Tape for Your Workflow

ApproveThis is the traffic cop for decisions. Curated Letters is your newsletter factory. Connect them through Zapier, and suddenly you’ve got rules for the chaos:

• No more “Who approved this?” Every link gets reviewed by the right people before it goes live
• Subscriber lists that actually match reality Automatically add/remove based on approvals
• Zero license headaches Your legal team can approve content without needing Curated Letters logins

Real example: A 200-person tech company reduced their newsletter prep time from 3 days to 4 hours by auto-routing link approvals through ApproveThis whenever their content team added new articles in Curated Letters.

Three Ways This Actually Plays Out in the Real World

1. Killing Bad Links Before They Go Live

The Problem: Your intern finds an “amazing” industry article that’s actually 3 years outdated. Oops.

The Fix: Set up a Zap that triggers an ApproveThis request every time Curated Letters grabs a new link. Marketing leads get an email they can approve/reject in two clicks. Approved? Automatically added to the draft. Denied? Gets flagged for review.

Who Cares: Compliance teams sleep better knowing no unvetted links go out. Content teams stop wasting time on last-minute edits.

2. Subscriber Lists That Don’t Lie

The Problem: Your sales team promises early access to prospects, but nobody updated the newsletter list.

The Fix: When sales confirms a deal in your CRM (connected through ApproveThis), auto-add them to Curated Letters. If approval gets revoked later? They’re automatically removed from the next send.

Who Cares: Sales ops stops getting angry emails about missing promo codes. Finance actually tracks promo usage correctly.

3. The “Oh Crap, Someone Quit” Safety Net

The Problem: Your newsletter approver goes on leave, and suddenly everything’s stuck in limbo.

The Fix: ApproveThis’ vacation delegation automatically reroutes approvals to their backup. Combined with Curated Letters’ scheduling buffer? Newsletters go out on time even during team shakeups.

Who Cares: Managers stop playing approval whack-a-mole. HR doesn’t get dragged into workflow drama.

Not Just for Marketing Nerds

While content teams are the obvious fit, this combo solves headaches you didn’t know you had:

HR Teams:

Auto-send new benefit guides through Curated Letters only after ApproveThis confirms legal & leadership sign-off. No more “Why wasn’t I consulted?” emails from the VP nobody likes.

Partner Managers:

External agencies submit content via Curated Letters? Route approvals through their client contacts in ApproveThis without giving them full system access. Track everything in one audit trail.

Operations Teams:

Use Calculated Fields in ApproveThis to auto-approve routine updates (like pricing changes) but flag anything over 5% variance for human review before Curated Letters blasts it to customers.

Setting This Up Without Losing Your Mind

We’re not here to sell you a timeshare. Here’s the straight story on getting started:

1. Connect the pipes: Create a Zapier account if you don’t have one (it’s the glue between apps)
2. Pick your trigger: Most teams start with “New Collected Link” in Curated Letters → “Create Request” in ApproveThis
3. Add your rules: Set approval thresholds (e.g., anything tagged “legal” needs 2 signers) and escalation paths
4. Test with live ammo: Run a real link through the system before going all-in. Pro tip: Use your CEO’s latest blog post – they’ll love seeing the approval process work

Total setup time? About 15 minutes if you’re moderately techy. Less time than it takes to schedule another “newsletter process improvement” meeting.

Why This Isn’t Just Another Integration

Other tools make you choose between control and speed. This combo gives both:

Approval groups mean your legal team can argue amongst themselves in ApproveThis while marketing keeps working in Curated Letters. No cross-departmental yelling matches.

Real-time tracking shows exactly where that holiday promo draft is stuck – was it legal’s slow response or did the CMO forget to click approve? Spoiler: It’s always the CMO.

Email-based approvals let busy execs sign off from their phones without learning new software. Because nobody’s downloading another app just to approve Janet’s blog post.

The Bottom Line for Grown-Ups

Companies between 50-5000 employees don’t have time for “maybe” workflows. Either your approval process keeps pace with content needs, or it becomes the bottleneck everyone hates.

ApproveThis + Curated Letters via Zapier isn’t about flashy features – it’s about eliminating the 17 back-and-forth emails currently choking your newsletter process. And doing it in a way that doesn’t require retraining your entire team.

Ready to stop herding cats? Get started with ApproveThis or explore Curated Letters’ features. Or if you’d rather see it live, grab a demo slot – we’ll keep it under 15 minutes and skip the sales poetry.