ApproveThis manages your Createsend Integration approvals.

Why Bother Connecting ApproveThis and Createsend?

Let’s cut to the chase: approval processes suck. Email campaigns suck slightly less. Combine them without the right tools, and you’ve got a perfect storm of missed deadlines, unsubscribed clients, and marketing teams crying in breakout rooms. Enter ApproveThis and Createsend – two platforms that actually make this combo work without the drama.

ApproveThis handles the messy business of getting people to say “yes” or “no” without endless Slack threads. Createsend makes email campaigns that don’t look like your intern designed them in 2003. Together? You get automated approvals that trigger real email actions, and email events that kick off actual decisions. No more guessing whether Karen in Legal reviewed the promo blast – the system chases her for you.

The Nuts and Bolts: What Each Tool Brings

ApproveThis is your approval sheriff. Custom workflows, automatic escalations, and the ability to route requests based on dollar amounts or project urgency. Key features like vacation delegation and approval thresholds mean requests don’t gather dust while someone’s sipping margaritas in Bali.

Createsend is where design meets email analytics. Built for teams that care about open rates and click-throughs as much as pixel-perfect layouts. But let’s be real – their real superpower is list management. Adding subscribers, pruning dead leads, and segmenting audiences without Excel hell.

Three Ways This Integration Actually Solves Problems

1. When Email Clicks Require Human Judgment

Picture this: Your latest campaign gets a surge of clicks on a “Request Enterprise Demo” link. Great news – unless those clicks are from competitors, bots, or your CEO testing the form. With this integration:

• Createsend detects a click
• ApproveThis auto-generates an approval task for sales teams
• Approvers get an email they can respond to without logging in

Real example: A SaaS company used this to filter 200+ demo requests during a product launch. Sales only talked to leads that passed compliance approval. No more wasting time on tire-kickers.

2. Approval-to-Newsletter Magic

Most companies add subscribers like they’re playing Whac-A-Mole. HR gets a new hire list? Marketing runs a webinar? Everyone’s manually uploading CSVs. Here’s the fix:

• ApproveThis gets a “New Vendor” approval from procurement
• Zapier adds approved vendors to a Createsend “Partners” list
• Auto-send a welcome email with contract next steps

Bonus: Since approvers don’t need Createsend seats, external partners can greenlight additions without you paying for extra licenses.

3. Unsubscribes That Actually Stick

“Unsubscribe” shouldn’t mean “maybe we’ll stop spamming you in 3-5 business days.” When legal mandates an opt-out (like a client ending a contract), automate it:

- A new “Terminate Client” request starts in ApproveThis
- Once approved, Zapier triggers Createsend to remove them from all lists
- No human “oops, I forgot to check the spreadsheet” moments

Setting This Up Without Losing Your Mind

If you can build an IKEA shelf, you can handle this:

1. Connect via Zapier: Zapier’s interface lets you pick triggers from either app
2. Map the critical fields: Approval reason → Email segment, Click URL → Approval notes
3. Test with a dummy campaign: Send yourself a “Test Campaign,” click the link, see if the approval pops up

Pro tip: Use ApproveThis’ calculated fields to auto-flag high-priority clicks (like demo requests over $50k).

Who Benefits? (Spoiler: Everyone)

Marketing Teams

Stop begging for approvals on campaign copy. Route drafts through ApproveThis, and auto-send via Createsend once legal signs off. Bonus: If the CEO rejects the design, the “Unsend” zap can pull the campaign pre-launch.

Operations Managers

New office location? Procurement needs 3 quotes. Once approved, Createsend auto-invites employees to the virtual office tour. No more “Wait, did we finalize the lease?” emails.

HR & External Partners

Client wants to join your partner portal? Their approval adds them to a Createsend nurture sequence. Since they don’t need a Createsend login, there’s no license cost for occasional collaborators.

The Bottom Line

ApproveThis isn’t just another checkbox tool – it’s the glue between your email strategy and actual decisions. Paired with Createsend, you’re not just sending prettier emails. You’re ensuring every send, click, and unsubscribe ties back to a real business process.

No more “Approved, now what?” chaos. No more unsubscribed clients who still get holiday promos. Just clean workflows where email actions and approvals actually talk to each other.

Ready to stop herding cats? Register for ApproveThis or grab a demo. (Your Createsend account will thank you.)