
ApproveThis manages your Fourthwall Integration approvals.
April 17, 2025
Integration Category: Ecommerce
When Approval Management Meets Creator Economy Muscle
Let’s cut through the noise: approvals suck. Chasing down sign-offs via email threads makes herding cats look efficient. Fourthwall creators are busy building empires – merch drops, membership tiers, limited edition collabs. The last thing they need is some clunky approval process slowing down their money moves.
That’s where ApproveThis comes in clutch. We’re not another app to manage – we’re the approval layer that plugs directly into Fourthwall’s engine via Zapier. Think of it like giving your Fourthwall operations a nitrous boost: same platform, way fewer speed bumps.
Why This Combo Doesn’t Just Work – It Prints Money
Fourthwall handles the frontend – the storefronts, the memberships, the digital products. ApproveThis operates in the background, making sure the right people sign off on the right things at the right time. Together? You get:
- Zero approval bottlenecks: Automatic request routing the second a Fourthwall action needs a green light
- Approvals that actually scale: Handle 10 or 10,000 sign-offs without adding headcount
Best part? Your approvers don’t need Fourthwall logins. External vendors approving merch proofs? Finance team reviewing big budget spends? They click an email, approve/reject, done. No extra software seats, no training needed.
Real World Use Cases (Not Just Tech Demo Fluff)
1. Merch Drops That Don’t Get Stuck in Approval Purgatory
The problem: Every new Fourthwall order triggers 3 approval steps – inventory check, design finalization, payment confirmation. Your team’s stuck playing email tag between departments.
The fix: Zapier auto-creates an ApproveThis request with order details. Design lead approves the mockup, ops confirms stock levels, finance verifies payment – all in one thread with automatic escalation if someone’s OOO.
Who kills it with this: Streetwear brands doing limited runs. Miss a approval window? You’re stuck with deadstock. Automate the sign-offs, drop faster, sell out quicker.
2. Promotions That Launch When They’re Supposed To (For Once)
The classic screw-up: Marketing plans a 24-hour flash sale, needs CEO approval. CEO’s at a conference, misses the email. Sale goes live late, metrics tank.
How it should work: ApproveThis pings the CEO via email/Slack. No response in 2 hours? Auto-escalates to CMO. Approval comes through, Zapier triggers a Fourthwall shop promo instantly. Time-sensitive? Set it and forget it.
Perfect for: Influencer collabs with tight promo windows. Your ambassador’s TikTok goes viral at 2 AM? The approval chain doesn’t care what time it is.
3. Newsletter Subscribers Who Actually Matter
The spam trap: Letting every Fourthwall sign-up blast your newsletter. Open rates plummet, ESP flags you as junk.
The filter: New subscriber hits Fourthwall? ApproveThis fires a request to your community manager. Only approved contacts get added to the VIP list. Denied? Automatically routes to a re-engagement drip campaign.
Game changer for: Politicians/advocacy groups using Fourthwall. Can’t risk sending campaign updates to unverified addresses? Approval gatekeeps your list quality.
Setting This Up Isn’t Rocket Science (We Promise)
If you can set up a Fourthwall product page, you can handle this:
- Connect Fourthwall + ApproveThis via Zapier (takes 3 minutes)
- Build your approval rules in ApproveThis: Who approves what, escalation paths, auto-approval thresholds
- Test with 2-3 real Fourthwall actions (new order, promo request, etc.)
Pro tip: Start with one workflow (like order approvals) before scaling to 10. Less overwhelm, faster wins.
Teams That Stop Hating Their Lives
Operations Teams
No more spreadsheet trackers for approval statuses. Real-time dashboard shows every pending Fourthwall action – merch orders awaiting design approval, promo codes stuck in legal review. Vacation delegation means someone’s always covering, even during Coachella.
Marketing Teams
Launch Fourthwall campaigns faster because: a) Approvals happen in hours not days, b) Auto-generated promo codes post-approval via Zapier, c) No more “Who approved this?!” post-mortems – full audit trail exists.
Finance Teams
Set approval thresholds – anything over $5k in Fourthwall spend auto-flags the CFO. Calculated fields in ApproveThis automatically factor in margins, existing budgets, vendor terms. Yes to data-driven approvals, no to gut-feeling decisions.
This Isn’t Just About Speed (Though That’s Nice)
Yeah, automating Fourthwall approvals cuts processing time by 60-80%. But the real win? Consistency. Every high-stakes action follows the exact same protocol – no skipped steps because someone’s in a hurry. Every approval has a timestamped record. Every rejection includes mandatory comments (configure that in ApproveThis).
For scaling creator-led brands? That’s the difference between “We got lucky” and “We built a real business.”
Ready to Stop Being an Approval Janitor?
ApproveThis isn’t another app – it’s your Fourthwall cleanup crew. We handle the bureaucratic sludge so your team can focus on stuff that actually moves needles.
Next steps:
- Book a 15-minute demo – we’ll show how to automate your messiest approval process
- Or just start a free trial – connect to Fourthwall yourself, see results in a day
PS: If you’re still manually approving Fourthwall actions…we need to talk. Your competitors already aren’t.
Integrate with Fourthwall Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Fourthwall
Suggested workflows (and their Zapier components) for Fourthwall
Create approval requests for new Fourthwall orders
Ensure each new order from Fourthwall matches your business criteria with a seamless approval process. This integration will automatically generate an approval request within ApproveThis to either confirm or deny the new order, helping streamline your order management and verification workflow.
Zapier Components

Trigger
New Order
Triggers when new order is created.
Action
Create Request
Creates a new approval request in ApproveThis.
Create shop promotions when approvals are completed
Accelerate your promotional campaigns by automatically setting up a new shop discount in Fourthwall after an approval request is finalized in ApproveThis. This ensures that every promotion is backed by the necessary approvals, maintaining consistency and strategic alignment.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied in ApproveThis.

Action
Create % Off Shop Promotion
Creates a % off Shop promotion in Fourthwall.
Request approval for new newsletter subscribers
Ensure only targeted audiences are subscribed to your newsletter with an approval process. This integration initiates an approval request in ApproveThis for every new subscription, allowing you to accept or reject newsletter entries based on your criteria.
Zapier Components

Trigger
New Newsletter Subscription
Triggers when new newsletter subscription is created.
Action
Create Request
Creates a new approval request in ApproveThis.
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