
ApproveThis manages your WebinarNinja Integration approvals.
April 17, 2025
Integration Category: Webinars
When Approval Management Meets Webinar Power
Let's be real - trying to manage webinar approvals through email chains or Slack threads is like herding cats with a laser pointer. Enter the combo of ApproveThis and WebinarNinja via Zapier. We're talking about taking WebinarNinja's ability to host killer webinars and slapping a layer of structured decision-making on top. For companies running 50+ person teams (or dealing with external partners), this isn't just nice-to-have – it's damage control.
ApproveThis acts like the bouncer for your webinar operations. While WebinarNinja handles the lights and cameras, we handle the action behind the curtain: vetting premium attendees, greenlighting special access requests, and making sure your $10k webinar production doesn't get hijacked by tire-kickers.
Why This Combo Works (When Others Don't)
Most approval tools force your team into yet another app. ApproveThis works where your people already are – email inboxes, existing project tools, and yes, connected to WebinarNinja through Zapier. Here's the kicker: approvers don't need WebinarNinja licenses. That means you can involve external clients or execs without the SaaS tax creep.
WebinarNinja's great at what it does – hosting webinars that convert. But when you need to:
- Approve VIP attendees for exclusive content
- Gatekeep access to high-value training sessions
- Coordinate speaker schedules across departments
...that's where dragging approvals into webinar ops through ApproveThis actually makes sense. Not every integration deserves a confetti cannon, but this one? It's got teeth.
Real-World Use Cases That Don't Suck
1. The B2B Lead Filter
Marketing teams running enterprise webinars: Stop letting junior reps approve attendees willy-nilly. Set up a Zap that triggers an ApproveThis workflow every time someone registers in WebinarNinja. Route approvals to sales directors when leads meet certain criteria (deal size, industry, job title). Approved? They get custom follow-up. Denied? Auto-respond with nurture content. Suddenly your webinar ROI becomes trackable.
2. The Compliance Shield
Financial services or healthcare companies: When compliance needs to eyeball webinar content, use ApproveThis' calculated fields to auto-flag sessions needing legal review. Zapier connects WebinarNinja session details to an approval chain that includes your compliance officer's email (no license required). They approve/deny right from Outlook. No more "I didn't see the deck" excuses.
3. The External Partner Dance
Channel managers: Coordinating co-hosted webinars with partners? Set up approval groups that require both your team and theirs to sign off on dates/promotion plans. WebinarNinja handles the event page, ApproveThis handles the stakeholder wrangling. All without giving partners access to your internal systems.
Setup That Doesn't Require a PhD
1. Create your approval template in ApproveThis: Set fields for attendee email, webinar topic, approval reason
2. In Zapier, choose WebinarNinja's "New Registration" trigger
3. Map key data points to ApproveThis' "Create Request" action
4. Set approvers (individuals or groups)
5. Add conditional logic if needed (e.g., auto-approve under $1k deals, escalate others)
Boom – live in 20 minutes. The real magic? Approvers just reply to emails. No new logins.
Features You'll Actually Use
While we're here, let's talk ApproveThis weapons that pair perfectly with WebinarNinja:
Approval Thresholds: Auto-approve attendees from trusted domains (yourcustomer.com) but require manager sign-off for Gmail addresses. Set it once, save hundreds of clicks.
Vacation Delegation: Sales director OOO? Approvals automatically reroute to their VP without breaking the webinar prep timeline.
Real-Time Tracking: See every pending webinar-related approval across departments. No more "I thought legal handled that" disasters 24 hours before go-live.
Who Benefits (Besides Your Sanity)
Marketing Teams
Stop letting unqualified leads clog your high-ticket webinars. Approval workflows ensure sales only gets hot leads while marketing maintains content control.
Ops Managers
Track approval SLAs for webinar-related spends (speaker fees, promo budgets). Integrate with your existing tools via Zapier so nothing falls through accounting cracks.
Customer Success
Approve VIP access to training webinars without manual back-and-forth. Clients feel special, you look organized.
The Bottom Line
WebinarNinja's good. WebinarNinja with structured approvals? That's how mid-sized companies punch above their weight. We're not talking about automating for automation's sake – this is about controlling access to your most visible revenue channels.
ApproveThis doesn't replace your webinar ops. It weaponizes them. By adding guardrails where they matter (without slowing things down), you turn every webinar from a "maybe" lead source into a tracked, accountable growth engine.
Next Steps
If you're running 5+ webinars/month with any sort of approval process (attendees, content, budgets), this integration pays for itself in recovered hours. Register for ApproveThis, connect your WebinarNinja account via Zapier, and set up your first workflow in under an hour. Or book a demo to see how other teams are using approval chains to actually make webinars profitable.
Pro tip: Start with one high-stakes webinar process. See the time saved. Then go nuts.
Integrate with WebinarNinja Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for WebinarNinja
Suggested workflows (and their Zapier components) for WebinarNinja
Create approval requests for new WebinarNinja registrants
Managing attendee requests for webinars can be tedious. This integration streamlines your workflow by creating approval requests for each new registrant using WebinarNinja and ApproveThis, ensuring every participant meets your event's criteria and improving your event's audience quality.
Zapier Components

Trigger
New Registered Attendee
Triggers when a user registers to one of your Webinars.
Action
Create Request
Creates a new request, probably with input from previous steps.
Notify of WebinarNinja registration upon request approval
Save time by automatically registering attendees who are pre-approved for special access to webinars. Once a request on ApproveThis is approved, this integration helps you seamlessly convert them into WebinarNinja registrants, ensuring that all participants are eligible attendees.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
New Registered Attendee
Triggers when a user registers to one of your Webinars.
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