ApproveThis manages your Placid Integration approvals.

When Creative Meets Compliance

Let’s get real: approving marketing assets shouldn’t feel like herding cats. Placid cranks out images and videos like a factory, while ApproveThis acts as your no-nonsense quality control inspector. Connect them through Zapier, and you’ve got an assembly line that actually works – no hard hats required.

For teams tired of chasing down sign-offs between design tools and Slack threads, this combo is your eject button. We’re talking real-time creative reviews that don’t bottleneck your campaigns, PDF documentation that magically appears post-approval, and guardrails that keep your brand assets from going off-road.

Why This Pairing Works (Besides the Obvious)

Placid’s template-driven approach meets its match with ApproveThis’ process rigor. Marketing teams get their velocity – ops gets their audit trails. Everybody keeps their sanity.

Here’s what changes:

• No more approval black holes: That new social media graphic gets automatically flagged for review before anyone hits “publish”
• Documentation that doesn’t suck: Approved assets? They auto-generate PDF records. Denied ones? They trigger revision alerts.

The kicker? Approvers don’t need Placid logins. Perfect for agencies handling client content or regional teams reviewing global assets.

Real Workflows for Real Teams

The Social Media Fire Drill Fix

Picture this: Your content team pumps out 50 holiday campaign images in Placid. Instead of CC’ing half the company in email chains, each image triggers an ApproveThis workflow. The brand manager gets sequential approvals, the legal team only gets tagged for regulated industries, and the CMO gets final say on high-impact assets. All tracked. All documented. No frantic Slack searches at midnight.

HR’s Onboarding Paperwork Glitch Erased

New hire announcement videos need executive sign-off before internal release. Placid auto-generates the video from templates, ApproveThis routes it to department heads based on hire location. Approved? PDF confirmation auto-saves to the HRIS. Denied? Revision notes go straight to comms team. No more “I thought you handled this” meetings.

When Sales Enablement Actually Enables

Regional sales teams need customized pitch decks yesterday. Placid generates location-specific imagery. ApproveThis routes to both local managers and central marketing. Calculated fields auto-approve minor changes but flag budget deviations. Vacation mode ensures the show goes on when approvers are OOO.

Setting Up Your New Approval Normal

Here’s the brass tacks:

1. Grab your Zapier account (existing users, just log in)
2. Connect Placid and ApproveThis as apps in Zapier
3. Pick your trigger: “New Image/Video Created in Placid” or “Approval Decision Made in ApproveThis”
4. Map your fields – approval reason to image template ID, etc.
5. Test with low-stakes assets first (internal memes work great)

Pro tip: Use ApproveThis’ calculated fields to auto-approve minor updates under $500 or with <3 color changes. Save human eyeballs for big decisions.

Who Actually Benefits Here?

Marketing Teams: From Bottleneck to Velocity

Your designers stay in Placid creating. Managers approve via email between meetings. Version control happens automatically. Launch dates stop slipping because someone forgot to check their approval queue.

Operations: Audit Trails That Audit Themselves

Every approved/denied decision in ApproveThis auto-generates a Placid PDF with timestamps and comments. Compliance teams get warm fuzzies. Legal discovers what “done” looks like.

External Partners: Client Reviews That Don’t Haunt You

Agencies – this is your play. Clients get ApproveThis links to review Placid-generated mockups. No guest logins. No “how do I download this?” support tickets. Revisions auto-route to your team. Retainers stay retained.

The Fine Print That Actually Matters

Approval thresholds are your secret weapon. Set Placid templates to auto-approve when:

• Brand colors match Pantone specs
• Image dimensions meet platform specs
• Version numbers indicate minor updates

Escalate automatically when:

• Budget exceeds department caps
• New vendors enter the mix
• Regulated industries get mentioned

Translation: Your team handles exceptions, not routine.

No More “Approved, But…”

ApproveThis’ calculated fields let you embed Placid metadata directly in approval requests. Think:

“This social post uses template #CA-23 (last approved 11/2023). Colors changed from #FF0000 to #CC0000. Budget impact: $0.”

Approvers actually have context to make decisions. Revolutionary concept, we know.

The Part Where We Tell You What To Do Next

If you’re still manually screenshotting Placid designs into approval emails, we need to talk. ApproveThis offers free trials that actually let you build real workflows. No “contact sales” gatekeeping.

Prefer a guided tour? Our demos take 12 minutes – we’ve timed them. You’ll walk out with a live Placid-to-ApproveThis zap, even if you bail immediately after.

Either way, stop letting creative approvals derail your momentum. Your Placid templates deserve better. Your approvers deserve better. Your launch timelines definitely deserve better.