
ApproveThis manages your CloudForm Integration approvals.
April 17, 2025
Integration Category: Forms
When Forms Meet Approvals: Why This Combo Actually Matters
Let's be real - most companies treat approvals like a game of telephone. Someone fills out a form, it gets lost in someone's inbox, three people ask for changes, and by the time anything gets signed off, the original request is obsolete. CloudForm's slick forms collect the data, but then what? That's where ApproveThis comes in - think of it as the bouncer for your business processes. Together, they turn "Hey, did you approve that thing?" into a system that actually works.
No More "Check Your Inbox" Chases
CloudForm's conditional logic and spreadsheet-like forms are great for gathering specifics - budget numbers, project specs, vendor quotes. But approving that data? That's where most teams faceplant. ApproveThis doesn't just route requests; it automates the whole "Who needs to sign off on this?" mess based on rules you set. We're talking:
- Auto-escalating purchases over $10K to the CFO
- Sending contract renewals straight to legal and the department head
- Letting field teams approve small expenses without HQ micromanaging
Example: A construction company uses CloudForm for material requests. When a site supervisor submits a form, ApproveThis automatically routes it based on cost - under $5k to the project lead, over $5k to regional management. No back-and-forth, no guessing who's responsible.
Two Killer Use Cases (That Actually Work in the Real World)
1. Instant Approval Triggers from Form Submissions
The Problem: Your sales team uses CloudForm to collect client project requirements. But every submission sits in a manager's inbox until they remember to forward it for approvals. Deals stall, clients get antsy.
The Fix: Connect CloudForm to ApproveThis via Zapier. Now, when a sales form is submitted:
- ApproveThis auto-creates an approval request
- Routes it to the right people based on deal size or client tier
- Updates your CRM once approved (because who has time for manual entry?)
Who Benefits: Marketing agencies (client campaign approvals), healthcare providers (patient intake forms), schools (field trip requests). Basically any team where forms = decisions.
2. Reverse Lookup for Contextual Approvals
The Problem: Approvers get a request to sign off on a CloudForm submission, but have to hunt down who submitted it and why. Cue the Slack barrage: "What's this for?"
The Fix: When an approval starts in ApproveThis, it automatically pulls the submitter's name, email, and key form data from CloudForm. Approvers see everything in one place - no app switching.
Real-World Example: A manufacturing company uses CloudForm for equipment repair tickets. Maintenance submits a form, ApproveThis routes it with the submitter's contact info and photos of the broken machine. Approvers can greenlight repairs or ask questions directly through ApproveThis comments.
Setup That Won't Make You Want to Throw Your Laptop
If you can use a toaster, you can connect these two. Here's the gist:
- Log into your Zapier account (or make one - it's free to start)
- Choose "New Submitted Form" in CloudForm as the trigger
- Select "Create Request" in ApproveThis as the action
- Map form fields to approval request details (takes 2 minutes)
- Test with a real submission - because "trust but verify"
Pro Tip: Use ApproveThis' Calculated Fields to auto-flag requests that need extra scrutiny. Like if a CloudForm expense report totals over $2k, route it to senior management instead of the usual approver.
Department-Specific Wins (No Fluff Edition)
Finance Teams
CloudForm collects expense reports or purchase orders → ApproveThis auto-routes based on amount thresholds. Over budget? CFO gets it. Under $500? Team lead approves via email in 10 seconds. Integrates with your accounting software so approved requests sync automatically.
HR & People Ops
Onboarding forms in CloudForm trigger equipment approval workflows in ApproveThis. New hire needs a laptop and software access? IT gets the request with all details pre-filled. Plus, vacation delegation means out-of-office approvers don't bottleneck requests.
Operations Managers
Maintenance requests via CloudForm → ApproveThis sends location-specific approvals. Warehouse safety issue in Chicago? Only the regional ops lead gets the request. Includes photos from the form submission and priority level based on dropdown selections.
The Unsexy Features That Actually Save Your Sanity
Approval Groups That Don't Suck
Need 3 people to approve a vendor contract? Set it to require all three (consensus) or first available (speed). No more "I thought Janet was handling it" excuses.
Email Approvals for External Partners
Your client doesn't need a CloudForm license to approve a project scope. They just click "Approve" in the email. You get a time-stamped record. Legal loves this. So does your audit team.
Real-Time Dashboards That Aren't Useless
See every pending approval across departments. Filter by type, urgency, or approver. If something's stuck, nudge directly from the dashboard. No more spreadsheet trackers.
Why This Isn't Just Another "Integration"
Most app combos just shuffle data. This one actually fixes broken processes. CloudForm handles the "what" (data collection), ApproveThis handles the "who" and "when" (decisions). Together, they:
- Cut approval time from days to hours
- Eliminate "I didn't get the request" lies
- Give auditors a clear paper trail (without you making PDFs manually)
Example: A logistics company reduced invoice approval time by 70% by connecting their CloudForm billing forms to ApproveThis. AP clerks stopped playing detective, controllers stopped getting CC'd on every email.
Ready to Stop Herding Approval Cats?
If your team spends more time chasing signatures than actually doing work, it's time to fix the process. ApproveThis + CloudForm via Zapier isn't magic - it's just a smarter way to handle the bureaucratic crap that slows companies down.
Register for ApproveThis and connect your CloudForm account in under an hour. Or book a demo to see how approval workflows can actually make sense.
PS: No, your approvers don't need another software license. Yes, even your technophobe CFO can handle email approvals.
Integrate with CloudForm Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for CloudForm
Suggested workflows (and their Zapier components) for CloudForm
Create approval request for new submitted forms
When a new form is submitted in CloudForm, this automation creates an approval request in ApproveThis to streamline decision-making workflows. It helps ensure that every form entry gets reviewed promptly for approval or denial. *Note: Verify field mappings between the form submission and approval request.*
Zapier Components

Trigger
New Submitted Form
Triggers when a form is submitted.
Action
Create Request
Creates a new request, probably with input from previous steps.
Get submitted form name and email for new approval requests
When a new approval request is initiated in ApproveThis, this automation fetches the submitter's name and email from CloudForm. It enriches the approval process by providing key contact details to streamline follow-up actions. *Note: Ensure that the submission ID is correctly passed between the apps.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Get the Name and Email From a Submitted Form
If the form contains the name (first name and last name) and email fields, use this endpoint to get the values from a submitted form
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