When Approval Meets Action
Let's cut to the chase: CRMs like Datalyse are where deals live or die. ApproveThis is how decisions get made. Combine them through Zapier, and you've just built a bridge between the people who do the work and the people who sign off on it. No more chasing down managers in Slack. No more lost emails. Just clean handoffs that keep deals moving while maintaining control.
Datalyse handles your leads, calls, and campaigns. ApproveThis handles the "Can we discount this?" "Who approved that demo?" and "Why did this deal stall?" conversations. Together? They make sure every yes/no decision happens where it should – directly inside your existing workflows.
Why This Combo Works (Besides the Obvious)
Most approval tools create bottlenecks. ApproveThis removes them by meeting your team where they already work. Since Datalyse users live in their CRM, tying approvals directly to lead records, campaign budgets, or client calls means fewer context switches. But the real kicker? ApproveThis approvers don't need Datalyse licenses. External clients, contractors, or execs who just need to approve/deny? They do it via email. No $50/month seat required.
Here's what changes when you connect them:
- Deals move 2-3x faster from lead to close
- Approval criteria get enforced automatically (no more "Oops, forgot to check credit terms")
- Every decision is auditable in both systems
Real-World Use Cases That Don't Suck
1. The Instant Lead Vetting Machine
Template: "Create request for new leads"
Marketing agencies running lead gen campaigns through Datalyse use this to auto-flag high-value leads for legal review. Example: A $250K enterprise lead comes in. ApproveThis pings the contracts team before sales spends hours discovery calls. If legal approves, Datalyse automatically routes the lead to a senior AE. If not? It gets tagged for nurturing.
2. Approval Paper Trails That Actually Matter
Template: "Add note on lead for new approval requests"
Financial services teams attach approval context directly to lead records. When a loan officer requests a rate exception, ApproveThis slaps a timestamped note in Datalyse with the request details. No more "Who approved this?" during audits. Bonus: ApproveThis' calculated fields auto-flag requests that exceed risk thresholds.
3. Closing the Loop (Without the Nagging)
Template: "Update lead after approval decision"
SaaS companies use this to kill deal stagnation. When a free trial upgrade request gets approved, Datalyse immediately moves the lead to "Negotiation" stage and triggers a contract workflow. If denied? The lead gets a personalized nurture sequence. All while keeping the CRM updated in real-time.
Setup That Takes Less Time Than Your Morning Coffee
1. Zapier Hook: Connect Datalyse to ApproveThis in Zapier (takes 3 clicks).
2. Pick Your Trigger: New lead, task completion, etc. in Datalyse.
3. Map Fields: Drag-and-drop lead data into ApproveThis request forms.
4. Add Logic: Set thresholds (e.g., auto-approve discounts under 10%).
5. Test: Create a test lead. Watch the approval magic happen.
Pro Tip: Use ApproveThis' approval groups for multi-department sign-offs. Example: Marketing + Legal + Finance all review campaign budgets over $50K, in parallel.
Who Benefits? (Besides Everyone)
Sales Teams
Stop losing deals to approval delays. When a lead hits "Contract Review" in Datalyse, ApproveThis automatically notifies legal. Sales gets pinged the second it's signed – no more manual follow-ups.
Marketing Operations
Launch campaigns faster. Budget approvals happen in ApproveThis but feed back into Datalyse campaign records. Bonus: Use vacation delegation so CMO absences don't stall launches.
Client Success
Renewal discounts get approved before the client meeting. CSMs trigger approval requests directly from Datalyse client records, with all usage data pre-attached.
The Nuts and Bolts You Care About
No New Logins: Approvers click email links to approve/deny. External partners? They never touch Datalyse.
Real-Time Tracking: See which Datalyse leads are stuck waiting on who. Export reports to show execs where bottlenecks live.
Conditional Logic: Automatically route $10K+ deals to regional directors, others to local managers. Update lead ownership in Datalyse based on approval path.
Common "Yeah, But..." Scenarios
"What if approvers need context from Datalyse?"
ApproveThis requests include custom fields. Pull in lead score, last call recording links, or contract history automatically.
"Our approvals require 3 departments!"
Set up sequential or parallel approval chains. Example: Legal → Finance → CRO, with deadlines. Each step updates the Datalyse lead notes.
"We have custom deal terms!"
Use calculated fields to auto-flag non-standard requests. Example: If payment terms exceed 60 days, require VP approval regardless of amount.
Bottom Line: This Isn't Just Another Integration
ApproveThis + Datalyse via Zapier fixes the approval black hole that CRMs alone can't solve. It's not about replacing Datalyse – it's about supercharging it with actual decision-making muscle.
If your deals get stuck in "waiting on legal" purgatory, or if marketing ops wastes hours chasing budget sign-offs... you're leaving money on the table. And not the "coffee change" kind.
Get started with ApproveThis today, connect it to Datalyse in under 15 minutes, and watch how fast "We need approval" stops being your team's least favorite phrase.
Integrate with Datalyse Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Datalyse
Suggested workflows (and their Zapier components) for Datalyse
Create request for new leads
When a new lead is generated in Datalyse, this integration submits an approval request in ApproveThis to review lead information. It streamlines your sales process by ensuring every lead is vetted promptly.
Zapier Components

Trigger
New Lead
Trigger when a new lead is created
Action
Create Request
Creates a new request, probably with input from previous steps.
Add note on lead for new approval requests
When a new approval request is initiated in ApproveThis, this integration automatically adds a note to the corresponding lead in Datalyse to document the request. It ensures approval details are promptly recorded. *Note: Ensure lead identifiers match between systems.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Note to an Existing Lead
Add note to lead.
Update lead after approval decision
Upon an approval decision in ApproveThis, update lead details in Datalyse to reflect the outcome. This integration enhances data accuracy by automatically recording approval results in your CRM. *Note: Map approval fields appropriately to lead fields.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Edit Lead
Edit lead details
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