ApproveThis manages your Qualli Integration approvals.

When Approval Workflows Meet Real-Time Feedback

Let’s cut to the chase: Most companies suck at closing the loop between customer feedback and action. Teams collect survey data, it gathers dust in spreadsheets, and decisions get stuck in approval purgatory. That’s why pairing ApproveThis with Qualli isn’t just smart – it’s borderline survival instinct for mid-sized companies. Here’s why.

What Happens When You Stop Playing Telephone

Qualli’s in-app surveys give you instant user feedback. ApproveThis turns that data into decisions. Connect them via Zapier, and you’ve basically installed a turbocharger on your product development cycle. No more:

• Feature requests dying in Slack threads
• Survey results getting "reviewed next quarter"
• Legal/Finance teams blocking customer-centric changes

Real-World Use Cases That Don’t Suck

For SaaS Companies: From Feedback to Feature Launches

Imagine this: A user rates your mobile app 3/5 stars in a Qualli survey, mentioning slow load times. Zapier triggers an ApproveThis workflow that:

• Routes to DevOps lead for initial assessment
• Auto-calculates projected infrastructure costs using ApproveThis’ Calculated Fields
• Escalates to CTO if estimate exceeds $5k (thanks to Approval Thresholds)

Result? The performance fix gets prioritized, approved, and added to the sprint – before the user churns.

For E-Commerce: Turning Complaints Into Conversions

When 50+ users complain about checkout errors in Qualli surveys:

1. ApproveThis auto-generates an incident response task
2. Triggers parallel approvals (Engineering, CX, Legal)
3. Deploys contingency promo codes once greenlit

Bonus: Vacation Delegation means no single approver can bottleneck crisis responses.

Why This Isn’t Just Another Integration

Most survey tools dump data. Qualli + ApproveThis creates accountability loops. Key advantages:

No License Headaches

ApproveThis approvers don’t need Qualli logins. Critical when:

- External agencies weigh in on product changes
- Legal reviews customer-driven updates
- Cross-departmental committees exist (we’re sorry)

Decision Velocity

ApproveThis’ real-time dashboard shows which feedback items are:

- Stuck in review
- Auto-approved via thresholds
- Being re-routed due to PTO

Audit Trails That Don’t Lie

Every approved/denied request ties directly to the original Qualli survey data. Perfect for:

- Compliance audits
- Post-mortem analyses
- Settling inter-departmental bets

Setting This Up Without Losing Your Mind

Zapier does the heavy lifting. Here’s the 4-step process:

Step 1: Connect Qualli to Zapier

Create a Zap triggered by “Completed Survey” in Qualli. Map critical data points:
- User segment
- Survey score
- Open-text responses

Step 2: Configure Approval Rules

In ApproveThis, set up a workflow template that:
- Routes based on survey score thresholds
- Assigns multiple approvers (consensus vs. sequential)
- Includes calculated ROI fields

Step 3: Test With Live Ammo

Send test surveys through Qualli to trigger:
- Auto-approvals for minor fixes
- Escalations for high-cost items
- Email/Slack notifications

Step 4: Let It Rip

Go live, then use ApproveThis’ analytics to:
- Identify approval bottlenecks
- Adjust thresholds dynamically
- Prove ROI to stakeholders

Who Actually Benefits From This?

Product Teams: Kill Feature Backlog Black Holes

Prioritization becomes data-driven, not HiPPO (Highest Paid Person’s Opinion). Roadmap decisions tie directly to user sentiment scores.

Customer Success: From Firefighting to Prevention

Spot UX issues before they hit support tickets. Auto-approve quick fixes like:

- Updating help center articles
- Triggering in-app guidance
- Sending targeted comms

Finance/Legal: Guardrails Without Speed Bumps

Set conditional thresholds so only high-risk changes need manual review. Everything else auto-approves, keeping teams agile.

Common Objections (And Why They’re Dumb)

“We Already Have Jira/Asana”

Cool story. Those tools manage tasks, not decisions. ApproveThis adds accountability layers:
- Mandatory review gates
- Audit trails
- Escalation protocols

“Surveys Are Enough”

Collecting feedback without action plans is corporate voyeurism. This integration forces closure.

“We’ll Build It Internally”

How’d that work for your last homegrown solution? Exactly. These are solved problems.

When Not to Use This Integration

We’re not snake oil salesmen. Avoid if:

- Your team ignores survey data anyway
- All decisions require 10+ signatures
- You enjoy explaining delays to customers

Bottom Line: This Isn’t Optional Anymore

Customers expect companies to act on feedback instantly. Internal teams need clear decision pathways. This integration bridges both worlds without complex tech debt.

Next Steps for Non-Masochists

1. Book a 15-minute demo (we’ll show actual client workflows)
2. Try the pre-built Zapier template
3. Stop letting good feedback go to waste

P.S. If you’re still manually forwarding survey results over email, we’re judging you. Gently, but firmly.