ApproveThis manages your Brevo Integration approvals.

Why Approval Processes Need a CRM Sidekick

Let’s cut to the chase: marketing teams move fast, but approvals move slow. Brevo helps you send campaigns, manage contacts, and track engagement. ApproveThis makes sure your legal team doesn’t lose their minds while you do it. Together? They’re like espresso for your workflow – sudden clarity, less waiting around.

Brevo’s the muscle – building email lists, automating campaigns, tracking opens. ApproveThis is the brain – routing decisions, enforcing thresholds, keeping receipts. Connect them through Zapier, and you’ve got a system where marketing ops isn’t playing carrier pigeon between departments.

Three Ways This Combo Actually Solves Problems

1. When Emails Bounce, Decisions Happen (Finally)

The Scenario: Your latest campaign hits 2% hard bounces. Normally, this means spreadsheets, Slack pings, and three days to clean the list. With the integration:

Brevo detects the bounce → Zapier fires to ApproveThis → Request lands in your compliance lead’s inbox. They approve list cleanup or pause the campaign from their phone. No meeting. No “who’s responsible?”

Who Cares: E-commerce teams running flash sales. Every hour of list errors = lost revenue. Approval delays = inventory stuck in warehouses.

2. Approval Requests That Actually Get Noticed

The Problem: Legal ignores your email. Again. Because their inbox looks like a spam folder.

Set up a Zap where new ApproveThis requests trigger Brevo transactional emails. These bypass cluttered inboxes, land in a designated folder, and include one-click approve/reject buttons. Bonus: track opens. If they ignore it? Auto-escalate after 24hrs.

Who Cares: Agencies managing multiple clients. Each client’s legal team gets their own Brevo email template – no accidental approvals from the wrong stakeholder.

3. New Subscribers ≠ Free-For-All

The Risk: Sales teams adding unvetted leads to your premium newsletter. Brand voice? Compliance? Who knows.

Zapier connects new Brevo list sign-ups to ApproveThis. Marketing lead reviews the source, tags the contact, approves/denies list access. All before the welcome email sends.

Who Cares: B2B companies with tiered content. A free eBook download doesn’t get decision-makers your $10k whitepaper without vetting.

Setup That Doesn’t Require an IT Degree

1. Pick Your Pain Point: Hard bounces? New contacts? Campaign approvals? Start with one Zap.
2. Connect in Zapier: ApproveThis + Brevo play nice – no API coding.
3. Test With a Small Team: Run a 50-contact campaign. See approvals happen in real-time.
4. Scale When It Clicks: Add thresholds, conditional logic, delegation rules.

Pro Tip: Use ApproveThis’ calculated fields to auto-approve campaigns under $5k, but require CFO sign-off above that. Brevo’s campaign data feeds the numbers automatically.

Why This Isn’t Just Another “Integration”

Most Zapier combos just shuffle data. This one actually changes who’s involved:

External Approvers Don’t Need Brevo Access: Clients, vendors, legal – they approve via email or ApproveThis dashboard. No added seats/licenses.
Real-Time ≠ Annoying: ApproveThis’ tracking dashboard shows where every request is stuck. No more “I thought YOU approved it?”
Decisions Follow the Rules: Conditional logic means compliance isn’t optional. Brevo campaigns can’t even send unless approval metadata checks out.

Teams That Stop Hating Each Other

Marketing:

Launch campaigns faster. Prove compliance upfront instead of post-mortems. Auto-archive Brevo emails with approval records.

Finance:

Set budget thresholds in ApproveThis. Brevo campaign spends auto-hold if they exceed projections. No more surprise invoices.

Operations:

Audit trails for every list change, campaign edit, or segment rule. Brevo activity + approval logs in one place.

Cool Features You’ll Actually Use

Approval Thresholds: Brevo sends a high-risk campaign? Auto-flag for legal if >10k contacts.
Vacation Delegation: CMO out? Requests auto-reassign – no digging through Brevo notes.
Dynamic Fields: Auto-calculate ROI estimates in approval requests using Brevo’s engagement data.

Bottom Line: Approval as a Feature, Not a Roadblock

Brevo’s where you manage contacts. ApproveThis is where you manage the humans who manage contacts. Together, they turn “Can we send this?” from a 3-day email thread into a 3-click process.

This isn’t about automation for automation’s sake. It’s about letting marketing teams market, legal teams legal, and clients stay blissfully unaware of the chaos you just prevented.

Get Started with ApproveThis (Brevo integration ready in 8 minutes)
Brevo’s Site (For when you need to explain CRM to your CEO…again)