How ApproveThis + RealWebsite Fix Your Approval Bottlenecks (Without the Headaches)

Let’s cut to the chase: approvals suck. They’re the traffic jam in your workflow highway, the "waiting for Steve to get back from vacation" black hole. But here’s the thing – they don’t have to. When you connect ApproveThis (the approval automation ninja) with RealWebsite (your lead-converting machine), you stop chasing signatures and start moving deals forward. No fluff, just results.

Why This Combo Works Like a Swiss Watch

RealWebsite builds your lead gen engine. ApproveThis oils the gears. Together, they turn "Hey, can someone approve this?" into a silent, automated process that just… works. Think of it like this: RealWebsite captures leads, ApproveThis routes them to the right decision-maker, and you get to stop playing email tag with your sales team.

The Nerd Stuff (Made Simple)

Through Zapier, ApproveThis talks to RealWebsite in two ways:

• Trigger: New lead lands in RealWebsite → Approval request auto-creates in ApproveThis
• Action: Approval decision made in ApproveThis → RealWebsite lead status updates automatically

Translation? Zero manual data entry. Zero "I didn’t see the email." Just clean handoffs.

Real-World Wins for Teams Who Hate Wasting Time

This isn’t about tech – it’s about fixing actual problems your teams face daily.

For Sales: Stop Letting Hot Leads Go Cold

Scenario: A high-value lead downloads your pricing sheet on RealWebsite. Normally, this kicks off a chain of Slack pings and CC’d emails to get budget approval for a custom demo. With ApproveThis?

What happens: Lead hits RealWebsite → Approval request fires to Sales Director with deal details → Director approves via email in 2 clicks → Sales rep gets auto-alert to book the demo.

Why it matters: Deals move 3x faster. Your reps look like heroes. The competition doesn’t even know what hit them.

For Marketing: Kill Campaign Delays

Scenario: Your team wants to launch a time-sensitive promo using RealWebsite’s landing pages. Legal needs to approve disclaimer copy, but they’re buried in contracts.

What happens: Draft page submitted → Approval request goes to Legal with deadline → Reminders auto-send if they miss it → Approved? Page goes live instantly. Denied? Edits routed back.

Why it matters: Campaigns launch on time. Your team doesn’t burn nights waiting on last-minute approvals.

For Operations: No More Approval Archaeology

Scenario: Customer success wants to offer a custom contract via RealWebsite. Needs sign-off from Finance, Legal, and the VP of Ops. Cue the spreadsheet trackers.

What happens: Contract submitted → Parallel approvals sent to all stakeholders → Everyone votes via email → ApproveThis tracks who’s dragging their feet.

Why it matters: You know exactly where bottlenecks are. No more “I thought Steve approved it?” meetings.

Features You’ll Actually Use (No Bloatware Here)

ApproveThis isn’t another tool you’ll use twice and forget. These features have teeth:

• Approval Thresholds: Auto-approve deals under $5k? Done. Escalate big-ticket items to execs? Easy.
• Vacation Delegation: Steve’s on a beach? Requests automatically reroute to his backup.
• External Approvers: Clients or vendors can approve without needing a RealWebsite login. (They’ll love you for this.)

Setting This Up Without Losing Your Mind

If you can make a sandwich, you can build this integration. Here’s the playbook:

1. Zapier Account: Sign up at Zapier (free tier works)
2. Connect RealWebsite: Choose “New Lead” as your trigger
3. Add ApproveThis: Select “Create Request” action
4. Map Fields: Drag-and-drop lead data into approval request
5. Test: Submit a fake lead. High-five your team when it works.

Total time? 12 minutes if you’re slow. Less if you’re caffeinated.

Who Gets the Most Mileage?

This isn’t just for enterprises. Here’s who we’ve seen crush it:

Marketing Agencies: Client content approvals go from 5-day email chains to 5-hour turnarounds. (Pro tip: Use approval groups for client + internal reviews)

E-commerce Teams: New product listings on RealWebsite require buyer sign-off? Route to merchandising + legal in one flow.

Scale-ups: Founders tired of being approval bottlenecks? Set thresholds to auto-approve routine requests.

Bottom Line: This Isn’t “Nice to Have”

In 2024, manual approvals are a tax on growth. Every minute your team spends chasing signatures is a minute they’re not closing deals, creating content, or innovating. ApproveThis + RealWebsite via Zapier isn’t about automation – it’s about reclaiming your team’s time.

Ready to stop being an approval secretary? Register for ApproveThis or book a 10-minute demo. We’ll show you how to set up your first RealWebsite workflow live – no sales jargon, just results.